Grazia International @ MILAN FASHION WEEK February 2012 Celebrating Grazia SOUTH AFRICA and SLOVENIA Walking down the street WHITE fashion exhibition 1-Eureka Zandberg (Grazia South Africa ADV Sales Director), Danielle Weakley (Grazia SA Editor-in-chief), Erika Fantauzzi (Grazia SA Brand Manager), Liezl De Swardt (Grazia SA Publisher), Sandra Gotelli (International Publisher). 2-Liezl De Swardt and Carla Vanni (Grazia International Editor-in-chief) 1 2 Im fuga. Nequis dias dignam que WELCOME NEW EDITIONS sust quia sunt ut ...we’are 20! iumendant faciet Grazia International Network inaugurated the MFW with the launch party for its 2 future editions: Grazia South Africa and Grazia Slovenia reaching the goal of 20 editions worldwide. For the occasion Grazia International Network organized a cocktail party at the exclusive Armani Bamboo bar. The event had an overwhelming response from major advertising clients as well as from Grazia Family in town for fashion week. Easy chic, in Grazia style! 6 1-Jackie Ji (Grazia China Mktg Manager). 2-Lara Milanovic and Svetlana Preradovic (Grazia Serbia). 3-Mario Boselli(President 7 of Camera della Moda Italiana). 8 4-Aeffe team with 5 Mattia Mondani 1 (ADV International 2 Manager). 5-Tamu 3 McPherson (Head of Grazia.it). 4 6-Mattia Mondani, Patrizia Migliorini and Riccardo Sciutto (Tod’s Group).7- Vera MOntanari (Grazia Italy Editor-in- chief), Patrizia Migliorini and Ugo Tizzani (Who‘s Who). 8-Julia Chayko (Grazia Russia Fashion Editor), Dragana Andjic (Grazia Brand Manager), Amalia Mariotti (Sales Manager), Aliona Peneva (Grazia Russia Editor-in-chief). Conquering the streets at MFW STREET MARKETING DAY ONE Grazia International Network kick started the fashion week with a colourful “attack”! The lenses of the numerous photographers were all for our seven models who made their street runaway in front of the main Milanese catwalks, holding each a pink fluorescent letter composing Grazia International Network logo. The fashion brigade happily posed with our letters and the word easily spread. Result: more than 100 snaps of Grazia fans at MFW including also some Italian celebrities as well as fashion muse Anna Dello Russo! Tamu McPherson (Head of Grazia.it) STREET MARKETING DAY TWO The operation had a HUGE SUCCESS — everyone attending fashion shows wanted to be shooted with Grazia letters! Paula Reed (Grazia UK Style Director) Anna Dello Russo WHITE FASHION EXHIBITION During the fashion week Grazia International Network joined forces with White Milan, the international exposition gathering under one roof 350 contemporary fashion brands and hosting 15.000 visitors, fashion buyers and insiders - an appointment not to miss! Besides being a media sponsor of the exhibition, Grazia International Network also hosted at its stand Fashion Happy Hour in collaboration with Campari – a perfect wrap up of the busy days at White Milan. EDITORIAL & WEB COVERAGE Grazia International Network fashion week activities had quite an extensive coverage. The party was reported in Grazia issue n.10 while the WATCH THE VIDEO!!! rest of our FW happenings http://www.grazia.it/moda/streetstyle/Il-best-of-della-Milano-Fashion-Week was massively covered on Grazia.it including the video “The best of fashion week” capturing the fabulous atmosphere throughout the 7 days of fashion in Milan..