ISSUE 12 | MAY 2021 EXCLUSIVE BEAUTY COVID CARE ELLORA SHOP PERSPECTIVE STAY SAFE I KNOCK FASHION FASHION IN COVID 19 FASHION The New Work From Home Fashion Trend Joggers Jumpsuits One of the easiest to pull off, joggers are The super comfortable with adjusting the latest trend for WFH, workout, and styles, jumpsuits for women becomes the from day to night wear. Easy to carry and must-have option in your work from the can be matched with T-shirt, sweatshirt, home closet. They are soft and lightweight and buttoned shirt. One can also go for a and can be worn by any body type. coordinated jogger set in different colors. Tank Tops Shirt Jacket Easy to style and the staple of our An overshirt is an ideal shirt style suitable wardrobe, tank tops are comfortable and for every occasion. Layer a shirt jacket look elegant while working from home or with a tee when working from home. Easy getting out for work. It can get together to wear and makes you feel free, a shirt with casual denim, denim shorts, or biker jacket can be tossed over joggers. shorts. It gives a super-sleek finish and is perfect for layering your buttoned shirts. Polos Chinos Never getting out of style, a polo T is one of the versatile t-shirt styles. It has A great pair of chinos work as a versatile become a WFH wardrobe essential that is pair of clothing when your bed becomes comfortable and dapper-looking. It works your workspace. They are durable and well with joggers and cargo pants. comfy and make you look dashing. Go for slim-fit cut chino with a stretchable fabric material. 1 IN NEWS ARMANI GROUP COMMITS TO GREATER SUSTAINABILITY IN EYEWEAR LINE Giorgio Armani, Emporio Armani, and A|X Armani Exchange are all set to bring more sustainable fashion choices to its eyewear line. The 2021 collection will be inclusive of more sustainable choices for both men and women. The brand is working towards fulfilling its social and environmental responsibilities through this collection in the eyewear lines. From the composition of the product to packaging, all are set to match sustainable fashion. ONLINE BEAUTY STORE PURPLLE RAISES FUNDING OF $ 45 MILLION The online beauty store P urplle rose funding of $ 45 Million from Sequoia Capital India. The funding was raised in the Series D segment. The company also saw exiting investors like Verlinvest, Blume Ventures, and JSW Ventures. The Ivy Cap ventures also took a partial exit. They had invested in Purplle in the year 2015. The online beauty- e-tailer Purplle has joined the list of the many cosmetic and beauty retailers who have risen to get funded recently. THE MET GALA 2021 RETURNS WITH A TWO-PART EXHIBITION On 12th April 2021, Monday, the Costume Institute announced the coming back of the most waited fashion night. Traditionally reserved for the first Monday of May, the Met Gala is happening on September 18, 2021, due to the current situation. This time, it is a two-time celebration, one in September and the other on May 5, 2022. Thus, it will have closure on September 5, 2022. 2 IMAGE- REUTERS THE EDGE OF THE WAlber Elbaz, thOe famous fashion dResigner who recLently launcheDd his own label AZ Factory passed away amidst the pandemic The renowned fashion designer was born in Morrocco and moved to Paris in 1996, he dressed many celebrities including the beautiful Meryl Streep. He was the Artistic Director at Lanvin from 2001 to 2015. In 2016, he was made a member of the French Legion of Honour, the country's most prestigious award. 3 Is Digital Media The New Fashion Hub In India Amidst COVID 19? Before 2019, fashion in India portrayed a very different picture, offline stores, brick and mortar shops, the relevance of touch and feel of the garments, and the need to meet the designer before purchasing together summed the fashion shopping experience of any buyer. With the world undergoing the COVID 19 pandemic, a new normal was enforced upon the citizens. This normalcy brought along with it increased access to the digital world and social media. As per Statista, clothing takes the maximum online shopping share of fashion in India i.e 59% followed by 45% footwear and 42% mobiles and electronics. This online fashion market is expected to grow at a 3.5x rate in the coming years. Apart from shopping fashion through recognized and trusted websites like Flipkart, Amazon, Myntra, and Ajio, many buyers have started to look for designer garments through multi-designer stores online like Ogaan, Pernia Pop Up Shop, Carmaonline, Ensemble, Agashe, etc. 4 Other platforms through which fashion A paradigm shift in the fashion trends and buyers often shop are social media handles perception towards fashion was also like Instagram, Facebook, Pinterest, etc. witnessed with the fashion weeks going These platforms in the years 2019-2021 have online. From the on-ground experience to become powerful tools of interaction. Social online experience, the fashion weeks and media platforms have emerged as a new hub fashion designers adapted to the digital world for fashion in India and allow fashion to survive the pandemic and create a new designers to directly influence potential normal in fashion. clients through images and chats. However, as fashion took to the digital Tracing recent history fashion was more platform it also brought along with it, the about the overall store experience, stress to keep up at pace with the changing exclusivity, and those moments of fame. The world. Instant updates, reverts, posting on COVID 19 pandemic, however, changed the latest happenings, and much more. fashion trends and the fashion industry in The corona cases in India today are changing India. the perspective of the people towards life and The new address of fashion shifted to .coms other aspects related to the same. People are and .ins from Kala Ghoda (Mumbai) and now taking to digital platforms for shopping Qutub (Delhi), the overall purpose included and connecting, they are more inclined inclusivity over exclusivity. Fashion trends towards sustainability and are raising became more personal and client-oriented concerns related to the same. The restricted from designer oriented and most movements and new work culture are importantly, the motive shifted from only shaping the future of consumer behavior and sales to the interaction between fashion buying patterns in India and the world designers, brands, and clients. 5 Glimpses Of Style And Fashion From The Red Carpet Of Oscars 2021 6 Source-@maisonvalentino Source- @Gucci @catwalkhautecouture @voguemagazine 7 Morning Drinks For Detoxing The Body Vetiver Water Cinnamon Water with Honey Vetiver, also known as khus-khus is popular for Consuming honey before going to bed can be its cooling properties. This drink is easy to make beneficial in burning more calories during the as it requires only boiling vetiver roots in water. initial hours of sleep. Cinnamon, on the other This detox for clear skin and a healthy body is hand, assists in reducing fat and supports excellent for nerve relaxation, weight loss, and weight loss. Take a cup of lukewarm water and treating insomnia. It is incredible for the liver add a spoon of honey and cinnamon powder to it and skin too. and drink it on an empty stomach. Cumin-Lemon Water Apple Cider Vinegar Cumin and lemon water can assist in burning Apple cider vinegar drinks are one of the best calories rapidly by boosting metabolism and detoxifying beverages. It enables purifying the improving digestion. To make this super easy complexion and boosts digestion. Adding a drink, soak jeera or cumin seeds overnight, then tablespoon of Apple cider vinegar to a glass of bring the water to boil. Drain out the seeds and lukewarm water and consuming it on an empty add a spoon of lemon juice into the drink and stomach can do a lot to your body. Also, you can drink it on an empty stomach in the morning for squeeze half a lemon and add black pepper or effective results honey to it to enhance the flavor of the drink. 8 Katrina Kaif's Eye Makeup Styles You Can Totally Recreate! 9 The first step is to set your eyelids with a primer or concealer or an eyeshadow base. It gives a foundation for the shades to settle down. Next is to set the eyelid with powder or compact to have intensified color look. Now choose a 'berry' shade from the eyeshadow palette and apply it to the crease and on the lids. Cover your inner corner and outer corner with the same. For the lower lash line, choose the same and spread it outwards. Now choose a darker tone, 'Rosa', and apply it to the outer corners, and blend it out to have a smudged effect. Tightline the upper lids with a black eye pencil to have a bold effect. For tightening the lower lash waterline, use a white eye pencil that makes your eyes look bigger. The final play is to pop up your lashes with a set of light lashes. Image courtesy- @kaybeautybykatrina Practice the first and second steps to have intensified look. Now choose a 'butter' shade from the eyeshadow palette and apply it to the crease and the lids, covering your corners. Cover your lower lash line with the same. Now choose a darker tone, 'Olive', and apply it to the lids and blend it upwards from the outer corner towards the brows. Do not apply to the inner corner. Choose another dark tone, 'Ebony', and apply it to the outer corners and blend it with defined lines to have a structured and smoky look.