Product Development Activities Fiona Monaghan Dedicated Product Development Team Attractions Activities Festivals Mary Stack Fiona Ciara Sugrue Monaghan The Ambition Ireland to be recognized internationally as a year round, world class activity destination by 2028. 3 Vision Summary – Brand Architecture Activities - Innovation Screener Research Key Findings (November 2018) • Activities offer a strong supporting role to holidays in Ireland • Activities are not a primary reason to travel (only a handful of individual experiences are) • They are an important part of the experience and provide a range of things to do when in destination Consideration index vs. main reason to visit Activities - Innovation Screener Research (November 2018) Top Performers Activities - Innovation Screener Research (November 2018) • Boat Trips, with an opportunity to view dramatic scenery or encountering exceptional wildlife are the only activities that act as a core motivator for travel • Experiences in nature and those that involve boat trips and walking are top performing of all activities and offer mass market appeal • Iconic Coastal Walks stand out as having particular potential Drivers of Appeal Activities - Innovation Screener Research (November 2018) • The top performing activity experiences have Ireland’s dramatic landscapes playing a central role. The landscape is the attraction, the activity is a means to sightsee • Activity for the mass market is not overly physical - it needs to be for all ages and abilities • Experiences on or near water test strongly and are much more about getting on the water, than in it (via boats rather than water sports) Drivers of Appeal Activities - Innovation Screener Research (November 2018) • Walking is playing an increasingly important role for all markets • Adrenaline and water sports are for the select few • More rounded experiences test well • Activities that stretch beyond the initial activity and link the tourist to local villages, food and music stand out Market Nuance Activities - Innovation Screener Research (November 2018) Priority Activity Areas Walking & Hiking Cycling – Road, Mountain Biking & Greenways Water Based Activities Adventure Activities Angling Golf Strategy for Investment Launched June 2016 Total €300m 2016 – 2028 €125m Committed to 2022 Mechanisms for Delivery Large Grants Strategic Partnerships Small Grants Fáilte Ireland Capital Investment Leveraging other sources of funding for the benefit of Tourism Strategic Partnerships Fáilte Ireland Capital Investment Projects in Dublin – Opening Dates 2018 Currently in Development Stage • VAULTS.LIVE • Little Museum of Dublin • Dublin Mountains Project 2019 • Masterplan for Grand Canal Dock MoLI – Museum of Literature Ireland • Dublin Canal Greenway – Feasibility • Phoenix Park Masterplan 2020 • Record Tower – Dublin Castle • Casino at Marino Dublin Mountains Project - Development of a visitor gateway & orientation hub in the Dublin Mountains - Including visitor centre, enhanced trails and access solutions Dublin Mountains Project Dublin Canal Greenway - Feasibility Study of tourism potential for: - 40 km Loop linking the Grand Canal through Lucan to the Royal Canal to return to Dublin - 25 km Loop linking the Docklands to the Phoenix Park Dublin Canal Greenway - Feasibility Phoenix Park Masterplan - New brand strategy - Visitor management and interpretive plans for the Magazine Fort - Plans and concepts for a visitor hub for the park - Review of access and circulation Projects in Wild Atlantic Way – Opening Dates 2018 2020 • Fanad Head, Fanad Peninsula, Donegal • Blasket Centre, Dingle Peninsula, Kerry – Phase 2 • Malin Head, Donegal Inis Mór, Aran Islands, Galway • Sliabh Liag, Donegal • • Céide Fields, Mayo • Blasket Islands, Dingle Peninsula, Kerry Carrowmore, Sligo • Killarney House, Kerry • • National Surfing Centre of Excellence • Tourism Interpretation Masterplan for National Parks Strandhill, Sligo • Connemara National Park, Galway 2019 • Wild Nephin Ballycroy National Park, Mayo • Sligo Pontoon • Kylemore Abbey, Connemara, Galway Projects in Wild Atlantic Way Currently in Development Stage • Galway’s Cultural Tourism District, Galway City • Bunratty Castle & Folk Park, Clare • Ballyhoura Mountain Bike Park, Limerick • Sligo Cultural Plaza with Lady Ann Walk • Bray Head, Valentia Island, Kerry • Keem Bay, Achill Island, Mayo • Cliffs of Moher, Clare • Dursey Island Cable Car, Cork Fanad Head, Fanad Peninsula, Co Donegal Opened Q1 2018 1 - New visitor orientation centre with interpretation for Fanad Peninsula - Development of a new car park to accommodate a combination of car and coach parking spaces 2 - Masterplan in Development Malin Head, Co Donegal New facilities block opened Q2 2018 Development of a masterplan to improve visitor management to and from the site & the overall visitor experience in the wider locality Sliabh Liag, Co Donegal Opened Summer 2018 - Access Improvements - Trail Construction - Visitor Management Facilities Sliabh Liag, Co Donegal Blasket Islands, Dingle Peninsula, Co Kerry – Phase 1 Opened June 2018 Restoration of two cottages on the island - Repairs to Tomás Ó Criomhthain cottage renowned island writer - Provide interpretation of the island - Focal point for visitors and OPW staff Killarney House, Killarney, Co Kerry Opened July 2018 - Development of Killarney House as a visitor and interpretation centre for bio diversity of Killarney National Park Grant Amount - €5,229,924 Total Project Costs - €7,089,204 Sligo Pontoon, Co Sligo Opening Q1 2019 - Construction of a 27m pontoon in Riverside, Sligo - Support access to and use of Lough Gill for water based activities & boat trips - Direct walk from Sligo Town to the Pontoon Grant Amount - €201,000 Total Project Costs - €271,000 National Surfing Centre of Excellence Strandhill, Co Sligo Opening Q2 2020 - Development of the first national centre of excellence for surfing in Ireland - Showcase the history of Irish surfing - Exemplar for future developments Grant Amount - €1,042,171 Total Project Costs - €1,472,923 Tourism Interpretation Masterplan for National Parks Launched 2018 - 5 to 10 year masterplan identifying visitor experiences & investments to build on strength of Ireland’s National Parks and develop new visitor experiences - Based on international best practice Connemara National Park, Co Galway Opening Summer 2020 - New infrastructure developments at Mweelin to include car park, visitor facilities, natural play area - Development of a new Farm Trail (1.8km) - Development of new Lime Kiln Trail (9km) - Increase accessibility of trails and access to the uplands Grant Amount - €1.9 million Connemara National Park, Co Galway Wild Nephin Ballycroy National Park, Co Mayo Opening Summer 2020 - Extension and upgrade of the Western Way through Wild Nephin Ballycroy National Park to deliver an entirely off road trail of international scale and regional significance. - 56km fully off road Grade 3 walking & cycle trail linking Newport on the shores of Clew Bay (Great Western Greenway) and Ballycastle in North Mayo Grant Amount - €2.1 million Courtesy of Fionnan Nestor Wild Nephin Ballycroy National Park, Co Mayo Courtesy of Fionnan Nestor Ballyhoura Mountain Bike Park, Co Limerick - Development of Trail Head Visitor Centre to improve the visitor experience - Upgrades to support national and international mountain biking events of scale Development Grant Dursey Island Cable Car, Beara Peninsula, Co Cork - Construction of a two car aerial tramway to Dursey Island to double the carrying capacity of the current cable car - Visitor Interpretation Centre on the mainland to act as a hub and interpretation centre - Visitors facilities and information building on the Island Development Grant Bray Head, Valentia Island, Co Kerry - Improvements to the signal tower and creation of a new lookout point - Creation of an external viewing platform - Path and access improvements around the site - Provision of a universal access viewing point at ground level incorporating a Ha Ha (sunken path) to open up views of Skellig Islands & provision of a viewing telescope Technical Assistance Grant Keem Bay, Achill Island, Co Mayo - Technical assistance to develop a compelling visitor experience at Keem Bay Signature Discovery Point. - Four key elements - (i) Visitor Arrival Centre - (ii) Visitor Service Path to guide visitors throughout the site and along the old coastguard path to Moytoge Head - (iii) Loop Walk connecting heritage points on the site including Captain Boycotts House, the old whaling station and abandoned village - (iv) Observation Sky Station a new visitor experience at the site of the WW1 look out station on Moytoge Head. Technical Assistance Grant Cliffs of Moher, Co Clare - Development of a masterplan for the Cliffs of Moher Visitor Experience • Including an integrated transport strategy for this hinterland • Review and upgrade of Visitor Centre experience • Review of Clare Coastal Walk in proximity to managed site Masterplan Grant Projects in Ireland’s Ancient East– Opening Dates 2019 2021 – 2025 • Carlingford Castle, Louth • Avondale Forest Park, Wicklow • Johnstown Castle, Wexford • Butler Gallery, Kilkenny Currently in Development • Ormond Castle, Tipperary • Boyne Valley Masterplan • Land of Myth, Meath • The Story of Drogheda, Tholsel, Phase 2, Louth • Newgrange, Meath • Irish Racehorse Experience, The National Stud, • Brú na Bóinne, Meath Kildare • Knowth, Meath • Town Hall Hub – Tholsel, Kilkenny • Walsh Whiskey, Carlow 2020 • Heartbreak Pier, Cork • Rock