5TH ANNUAL PHILADELPHIA MARCH 9 -10, 2019 PENNSYLVANIA CONVENTION CENTER WWW.TRAVELSHOWS.COM RESULTS - EVENT SUMMARY /TravelandAdventureShow @TravAdventure @TravAdventure 2019 PHILADELPHIA TRAVEL & ADVENTURE SHOW Date: March 9-10, 2019 Venue: Pennsylvania Convention Center Location: 1101 Arch Street Philadelphia, PA 19103 Hall: Hall D - 72,500 sq. ft. THANK YOU TO OUR SPONSORS MAJOR SPONSOR: PHOTO BOOTH SPONSOR: TRAVEL AGENT LUNCH SPONSOR: PRIZE DRAWING BOOTH SPONSOR: GLOBAL BEATS STAGE SPONSOR: INDUSTRY SUPPORTER: PASSPORT ACCETANCE PROGRAM: TRAVEL INDUSTRY PARTNERS: PRODUCED BY: ATTENDANCE SUMMARY 2019 2018 TOTAL ATTENDANCE: 14,273 12,542 TRAVEL TRADE: 891 1084 TRAVEL AGENTS: 251 311 PRESS: 68 72 HOUSEHOLD INCOME (HHI) ATTENDEE GENDER +76% Earn Over $100,000 (+45% Earn +$150k) $250k+ 16.7% 48% 52% $150k - $250k 28.3% $100k - $150k 31.6% $75k - $100k 12.3% $50k - $75k 8.6% <$50k 2.5% ATTENDEE AGE 2019 TRAVEL EXPENDITURE 2019 +70% in Peak Earning Years 35-65+ 2018 71% Spend Over $5,000 on Travel 2018 (+2% over 2018) 30% 30% 25% 25% 20% 20% 15% 15% 10% 10% 5% 5% < $2,000 $2k- $2.5k - $5k - $10k+ 18 -24 25-34 35-44 45-54 55-65 65+ $2.5k $5k $10K FOR INFORMATION ON EXHIBITING: 203.878.2577 | [email protected] | TRAVELSHOWS.COM HEADLINE SPEAKERS & STAGES In 2019, the 5th annual Philadelphia Travel & Keynote Speakers Included: Adventure Show provided new, updated content and speakers to engage attendees. PAULINE FROMMER The Travel Theater, where attendees go for Editorial Director of inspiration and advice from travel celebrities, the Frommer’s Guides and Publisher of welcomed Pauline Frommer, Peter Greenberg, Frommers.com Patricia Schultz, Andrew McCarthy and Rudy Maxa. PETER GREENBERG Emmy Award-Winning The Destination Theater featured 13 sessions Investigative Reporter spanning both show days provided educational and Producer and CBS News Travel Editor workshops based on specific destinations. On the Savvy Traveler Theater, attendees enjoyed ANDREW MCCARTHY 9 sessions dedicated to providing actionable Award-Winning Travel advice on how to travel safer, better, and more Writer, Actor and Director efficient. From packing tips and solo travel advice, to budget tips and travel photography, Travel & Adventure Show consumers packed the theater RUDY MAXA each day. Award-Winning Travel Journalist, For those attendees searching for cultural Travel Expert, experiences, the Global Beats Stage provided just Radio & TV Host that. With over 20 performances on the Global Beats Stage, attendees got a taste of faraway PATRICIA SCHULTZ cultures from around the globe. Bestselling Author of 1,000 Places to See Before You Die and In addition to meeting with our vendors, attendees 1,000 Places to See in The USA & Canada engaged in activities such as: Before You Die + Travel Theater JACK MAXWELL + Destination Theater + Savvy Traveler Theater Host, Travel Channel’s The Booze Traveler + Global Beats Theater + Currituck Photo Booth + Philly by Segway + Flight Stimulator Ride + Urban Adventures + Archery with Camp Cody + Peppersass FOR INFORMATION ON EXHIBITING: 203.878.2577 | [email protected] | TRAVELSHOWS.COM PROMOTION SUMMARY For the 2019 Travel Show Season, the Marketing Team was tasked with not only increasing attendance, but also increasing the quality of attendees who walked through the show doors. Great Vacations Start Here Broadcast Television: Find Yours At America’s Favorite Travel Show KEYNOTE SPEAKERS INCLUDE: MARCH 9-10, 2019 PENNSYLVANIA CONVENTION CENTER PAULINE PATRICIA PETER RUDY ANDREW The 2019 Philadelphia show’s television mix included FROMMER SCHULTZ GREENBERG MAXA McCARTHY DISCOVER A WORLD OF VACATIONS MAJOR SPONSOR: PHOTO BOOTH SPONSOR: America’s Favorite Travel Show is Back in Philadelphia For 2019! » Discover new destinations and thousands of vacation options » Plan and personalize your vacation with booking experts WINOU PASSPORT ACCEPTANCE PROGRAM: O R FOX, NBC and CBS. Between the two top stations in the N » Learn how to save money and travel better with dozens of MARCH 9-10, 2019 on-site seminars th PENNSYLVANIA CONVENTION CENTER » Meet Pauline Frommer, Patricia Schultz, Peter Greenberg, 15 Andrew McCarthy, and Rudy Maxa – all offering NEW travel YEAR! tips and content www.TravelShows.com » Take advantage of up to $25,000 worth of savings with new market, almost 300 commercials ran, complimented show-only travel deals » Fun for the whole family – activites include a virtual reality flight simulator SAVE SPECIAL OFFER! experience, currituck photo booth and more – all included a with your ticket! $ Don’t miss the Philadelphia Travel & Adventure Show – March 9-10 Use promo code online: PHPC19 at the Pennsylvania Convention Center. with digital ads from each station, resulting in over 6 details on back . SAVE LOWEST TICKET PRICE AVAILABLE! USE PROMO CODE PHPC19 $ — or bring this card with you — for $9 tickets. REGULAR ADMISSION IS $15. NOTE: ONLY CASH IS ACCEPTED ON-SITE. 22.6 million impressions served over a 10-day fl ight. 6 KIDS 16 & UNDER ARE FREE. Online offer expires March 8, 2019. Buy Now at www.TravelShows.com/Philadelphia © 2018. Unicomm, LLC. All Rights Reserved. PRODUCED BY: Radio: Between WBEB-FM, WPHT-AM, WBEN-FM, WMGK- FM, WPEN-FM and Traffi c and Weather sponsorships, over 450 radio spots ran over the span of two and a half weeks. 4.8 million radio impressions were served, targeting commuters during peak rush hour day parts. Out of Home: 8 bulletins strategically placed along freeways in the Philadelphia area’s affl uent pockets created over 9.4 million impressions were served to drivers traveling in both directions over a 4 week period. Digital Campaign: In addition to digital campaigns with TV and radio partners, an outside digital marketing agency, AdTaxi, put together a campaign that spanned across social media, banner ads, and search marketing. The result? Over 640K digital impressions to qualifi ed prospects that met the Travel & Adventure Show’s target demographic. Media Coverage: In the weeks leading up to the event, various print and radio interviews were set up with exhibitors, speakers, and Travel Show Management. Every major TV stations, plus various radio stations, featured travel show speakers, exhibitors and sponsors throughout the weeks leading up to, and during, the event. The result? Over 3.1 million impressions were served by Philadelphia PR efforts. FOR INFORMATION ON EXHIBITING: 203.878.2577 | [email protected] | TRAVELSHOWS.COM PROMOTION SUMMARY - CONTINUED FACEBOOK: Starting 5 weeks out from the Philadelphia Event, The Travel & Adventure Show launched a Facebook Awareness Campaign targeting Philadelphia area travelers. The campaign’s goal was to target people interested and/or following other events happening in downtown Philly the same weekend of the Show. These ads reached 58,000 people while creating 167,000 impressions. Within 3 Weeks leading up to, and including, the Philly Event, Travel & Adventure Show Facebook advertising campaign targeted Philadelphia area travelers, promoting event speakers, sponsors and exhibitors. These ads reached 67,000 people while creating 178,000 impressions, drawing more attention to the event and driving ticket sales. The Travel & Adventure Show Facebook Advertising campaign included a separate Philly Awareness Event Response Campaign that reached 8,000 people while creating 15,000 impressions and 245 event responses. Additionally, the Travel & Adventure Show Facebook Advertising campaign included a separate Philly Event Response Campaign that reached 20,500 people while creating 33,300 impressions and 531 event responses TWITTER: By engaging celebrity speakers, local and national bloggers and industry professionals, @TravAdventure created over 40,000 organic impressions and over 350 engagements. The Philly hashtag, #PhillyTravelShow was used in over 100 posts reaching over 350,000 people. INSTAGRAM: Within 5 Weeks leading up to, and including, the Philly Event, Travel & Adventure Show Instagram advertising campaign targeted Philadelphia area travelers, promoting event awareness, event speakers, sponsors and exhibitors. These ads reached 29,500 people while creating 44,500 impressions. #PhillyTravelShow was used in over 100 posts leading up to, and including the Philly event, resulting in over 3000 likes. TESTIMONIAL Bahamas Tourist Offi ce “The Travel & Adventure PH 2019 Showcase has been one of the best comparable to the four years exhibiting. The quality of the attendees that came eager to book and learn about our destination was remarkable. And then, there were those who have completed their research, booked a trip and came by to obtain additional tips on things to see and do. I truly enjoyed every busy moment. I’m excited to see this show continue to evolve as a booking engine to generate more and repeated travelers to The Islands Of The Bahamas!” FOR INFORMATION ON EXHIBITING: 203.878.2577 | [email protected] | TRAVELSHOWS.COM JOIN US NEXT YEAR IN THESE MARKETS BOSTON JANUARY 11-12, 2020 SAN DIEGO JANUARY 18-19, 2020 CHICAGO FEBRUARY 8-9, 2020 LOS ANGELES FEBRUARY 15-16, 2020 INTERESTED IN EXHIBITING/SPONSORING: DENVER P: 203-878-2577 FEBRUARY 22-23, 2020 E: [email protected] WWW.TRAVELSHOWS.COM ATLANTA << New for 2020! FEBRUARY 29 - MARCH 1, 2020 PRODUCED BY: WASHINGTON D.C. MARCH 7-8, 2020 PHILADELPHIA MARCH 14-15, 2020 SF/BAY AREA MARCH 21-22, 2020 DALLAS MARCH 28-29, 2020 /TravelandAdventureShow @TravAdventure @TravAdventure TRAVELSHOWS.COM.