Facebook Placement Guide Facebook News Feed Instagram News Feed Ads will show up on the main Ads will appear on main Instagram feed Facebook Marketplace Facebook Right Column Sponsored posts within the marketplace On desktop, ads will appear on the right-hand side column of Facebook *Not available for Reach objectives Facebook Video Feeds Instagram Explore Will appear in video feeds including in Ads will show up within the explore tab Facebook watch option of Instagram Messenger Inbox Instagram Stories On Facebook Messenger, ads will Ads are dispersed through story viewing in appear between chats in the inbox vertical format *Not available for Reach objectives Facebook Stories Messenger Stories Ads are dispersed through story Ads are dispersed through story viewing viewing in vertical format within messenger in vertical format Facebook In-Stream Videos Facebook Search Results While user is viewing a video, ads will As users make search queries, ads will briefly suspend viewing and play as appear in general or Marketplace search either video or image ad *Not available for Reach objectives (Video) Messenger Sponsored Messages Similar to Messenger Inbox, ads appear between chats as a sponsored message *Must be using a Messenger objective (Image) Facebook Instant Articles Audience Network Rewarded Videos After selecting published content, Within apps, there is an option for users to users will be exposed to ads while engage with a video in exchange for a scrolling through content reward, this is where the ad will appear Audience Network Audience Network Native, Banner & Interstitial In-Stream Videos Ads will either appear as a native, While user is viewing a video on an banner or interstitial adso on external website or on an app, ads will external websites or apps briefly suspend viewing and play as *ability to apply block lists within the platform either video or image ad *Not available on Traffic campaigns .