MEDIA KIT MEDIAKIT ADVENTURE CAMARADERIE NOSTALGIA For more than 35 years, Marlin has empowered big-game offshore fishing enthusiasts through an engaging mix of adventure, nostalgia and camaraderie. The thrill of the sport comes alive with engaging content on dynamic personalities, the finest sport-fishing vessels, latest equipment, techniques and hottest billfishing destinations. BRAND OVERVIEW 25,000 7X 1981 DISTRIBUTION FREQUENCY YEAR ESTABLISHED * ALL ISSUES ARE AVAILABLE ON TABLETS AND EREADERS, INCLUDING THE IPAD, NOOK AND KINDLE. @MarlinMagazine Marlin Magazine @MarlinMag 482,616 130,000 330,000+ 15,000 18,000 Avg. Monthly Avg. Monthly Social Media Custom Email Editorial eNews Page Views UniqueVisitors Audience Subscribers Subscribers Within Marlin’s audience are anglers of various skill-levels, brand affinities and purchase intent. Using research and database management, we can identify, surface and activate high-value enthusiasts across all of our media channels in order to drive tangible results. Source: Omniture Adobe Online Marketing Suite July 2016 - June 2016. June 30, 2016 AAM Statement. Social Media as of June 2016 AUDIENCE PROFILE Marlin’s audience represent active, affluent anglers that can be refined to fit your specific needs. Unless otherwise specified, this information is representative of our total audience across all media channels; contact us to find your target audience. DEMOGRAPHICS: FISHING HABITS: AVERAGE AVERAGE NET WORTH % NUMBER OF YEARS 64 HOUSEHOLD FISHING IN SALT COMPETED OR ATTENDED IN INCOME $1.7 Million 253,300 WATER 28 FISH TOURNAMENTS Years 50 % 7 % % 76 NUMBER OF DAYS AVERAGE AGE 95 5 SPENT FISHING OFF MALE / FEMALE PARTICIPATE IN OFFSHORE FISHING SHORE PER MONTH % 72 COLLEGE EDUCATED AVERAGE BOAT OWNERS SPENT ON TRIPS 90% 64% $7,600 BOOKED A CHARTER DOMESTIC $11,700 30' INTERNATIONAL AVERAGE BOAT LENGTH* % *SUBSCRIBER AUDIENCE 87 PROPERTY 32' OWNERS 95% HAVE HIGH END AVERAGE BOAT LENGTH PLANNED TO BUY* ELECTRONICS ON BOARD C O N T A C T NATASHA LLOYD | Publisher 954-760-4602 | [email protected] DREW TOWNES | Midwest Sales, Television,Events 407-571-4730 | [email protected] BILL SIMKINS | Marketplace, Charter Boats 407-571-4865 | [email protected] DAVE MOREL | Publisher of Sport Fishing & Salt Water Sportsman 407-718-6891 | [email protected] DAN JACOBS | Tournaments and Event Production 407-571-4680 | [email protected] SCOTT SALYERS | Group Publisher 305-253-0555 | [email protected] 2021 EDIT CALENDAR PRINT FEBRUARY MARCH APRIL/MAY JUNE/JULY SPRING BOAT SHOW TOURNAMENT PREVIEW DESTINATION USA CHASING GIANTS • Cajun Country: Marlin Fishing in the Upper Gulf of • Upgrade or Repower? • What is the life of a Billfish worth? • Chasing Giant Blues • The Head Game Mexico • Bluefin, Eh? • Growing up Garmany • Meet a Legend: Capt. Chip Shafer • At the Helm with Doc Watson • The Underwater Wireman’s Club • The History of Bud n’ Mary’s • Passing the Torch: The Younger Generation Takes the • An Insider’s Guide to Cape May, NJ • Dancing the Blue Marlin Samba in Brazil • Return to the GBR Helm • Second Chances and Letting Go AUGUST/SEPTEMBER OCTOBER NOVEMBER/DECEMBER THE INTERNATIONAL ISSUE GAME-CHANGINGTECHNOLOGY FALL BOAT SHOW • Out Wide in Australia • Top New Tech • New Boats for 2022 • Mysterious Majorca • Fish Hearing • Open vs. Enclosed Bridge • Going Great in Grenada • The Craftsmen Behind the Build • The Retiring Captain • Exploring Eleuthera • Sailfish and the Moon • Abaco Secrets Issue Material Due Dates Space Close On Sale Date February 12/2/20 11/30/20 1/19/21 March 1/11/21 1/8/21 2/23/21 April/May 2/4/21 2/2/21 3/23/21 June/July 4/1/21 3/30/21 5/18/21 August/September 6/3/21 6/1/21 7/20/21 October 7/29/21 7/27/21 9/14/21 November/December 9/2/21 8/31/21 10/19/21 SCHEDULES AND THEMES ARE SUBJECT TO CHANGE. PRINT SPECIFICATIONS PRINT SPECIFICATIONS PRODUCTION GUIDELINES Ad Unit Non-bleed Bleed Trim For all bleed ads: Build file to trim size and Trim Size: 8.125" x 10.75" Full Page — 8.375” x 11” 8.125” x 10.75” add .125 in. bleed on all 4 sides. Ensure that Binding: Perfect Bound, Jog to Foot crop marks are offset .125 in. from bleed. 2-Page Spread — 16.5” x 11” 16.25” x 10.75” Supplied materials that do not comply with the following specifications will be corrected and the advertiser billed for Allow .25 in. safety area within trim on all 4 2/3 Page Vertical 4.5625”x 10” sides (nolive matter) the required production. All ads supplied must be CMYK. For 1/2 PageHorizontal 7” x 4.875” ads requiring a spot color, please contact your production Spread ads: Supply in a single document manager for specifications. 1/2 PageIsland 4.5625” x 7.375” AD SIZES: Follow ad size specifications and guidelines pro- LAYOUT/PRODUCTION MATERIALS REQUIREMENTS FOR NOTES: vided in this document. Ads that do not meet exact size speci- 1/3 PageVertical 2.1875” x 10” IN-HOUSE DESIGN SERVICES fications listed on the rate card will incur charges for resizing. 1/3 PageSquare 4.5625” x 4.875” Allow .25 in. safety area Photos: Supplied images should be high res within TRIM on all 4 sides REQUIRED FORMAT: PDF/X-1a format files required for sub- ( 300 dpi) in CMYK. B/W images must be high 1/4 Page Square 3.375” x 4.875” (nolive matter) mission. Files should conform to SWOP guidelines, and total res ( 300 dpi) grayscale. Images supplied in ink density should not exceed 300%. View specifications RGB will be converted to CMYK. 1/6 PageVertical 2.1875” x 4.875” Ensure that crop marks are online at www.swop.org. offset .125 in. from bleed. LOGOS: Vector .eps or .ai files are preferred. 1/6 PageHorizontal 4.5625” x 2.375” PROOFS: Bonnier Corporation utilizes Virtual Proofing tech- Type must be converted to outlines unless the nology. Hard copy guidance is no longer required. If you opt to fonts are provided. Jpgs should be 300 dpi. 1/12 Page Square 2.1875” x 2.375” send a proof for internal color approval, please send a Web Coated SWOP 2006 certified proof. Native files supplied for corrections/adjust- ments, must be accompanied by the fonts INSERTS: Consult your advertising representative. Production, and links used in those files. (Recommended: design and prepress services are available; rates upon request. use the packaging function in InDesign to 1/12 If we do not receive instructions regarding your materi- gather fonts and links.) Black type on light 1/4 background should be defined as 100% als, the most recent ad of the same size scheduled will be FULLPAGE FULL PAGE 2/3 1/3 black only. Files should conform to SWOP 1/2 picked up. Ad materials received after the deadline may BLEED PAGE V. ISLAND 1/2 PAGE 1/3 SQ. incur late fees, unless an ad extension is arranged with ad guidelines, and total ink density should not 1/6 services prior to the deadline. exceed 300%. CLOSING DATES Issue Material Due Dates Space Close On Sale Date ADMATERIAL SUBMISSIONS February 12/2/20 11/30/20 1/19/21 Ad files should be delivered SEND ALLOTHER via our Ad Portal at MATERIALS TO: March 1/11/21 1/8/21 2/23/21 adportal.bonniercorp.com. MARLIN Magazine April/May 2/4/21 2/2/21 3/23/21 For ads suppliedelectronically, Attn: Shari Smith advertiser must supply an 480 N. Orlando Ave., Suite 236 June/July 4/1/21 3/30/21 5/18/21 additional content proofing Winter Park, FL32789 jpg. We do not accept ads August/September 6/3/21 6/1/21 7/20/21 PRODUCTION CONTACT via e-mail. Electronic files are 407-571-4794 stored for one year only, unless October 7/29/21 7/27/21 9/14/21 [email protected] otherwise requested inwriting. November/December 9/22/21 8/31/21 10/19/21 MARINE DISPLAY RATES MARINE DISPLAY RATES FOUR COLOR 1X TWO COLOR 1X SPECIAL POSITIONS 1X Spread $32,657 Spread $26,489 Cover 2 $19,778 Full Page $17,202 Full Page $13,930 Cover 3 $18,890 2/3 Page $13,416 2/3 Page $10,833 Cover 4 $21,499 1/2 Page (Isl) $11,856 1/2 Page (Isl) $9,575 Page 3 $18,891 1/2 Page $10,638 1/2 Page $8,613 1/3 Page $8,420 1/3 Page $6,847 1/4 Page $7,415 1/4 Page $6,000 1/6 Page $5,262 1/6 Page $4,214 MARKETPLACE ︱ CHARTER BOATS ︱RESORTS FOUR COLOR 1X TWO COLOR 1X F R E Q U E N C Y Full Page $8,913 Full Page $8,020 7x 2/3 Page $6,965 2/3 Page $6,255 1/2 Page $5,684 1/2 Page $4,953 R AT E S 1/3 Page $3,820 1/3 Page $3,455 E FFE C T I V E 1/4 Page $2,934 1/4 Page $2,646 January 2021 1/6 Page $2,673 1/6 Page $1,856 1/12 Page $1,653 1/12 Page $1,070 CI RC UL AT I O N 25, 000 Avg Paid Charter Listing (Net) — $5.96 per word with a 20-word minimum Boats For Sale Listing Rates (Net) — Photos $35 / $5.96 per word with a 20-word minimum A UDIENCE INFO Net rates are non-commissionable. $253,000 Avg HHI 72% Are Boat Owners CLOSING DATES 28 Years Fishing Issue Material Due Dates Space Close On Sale Date Experience February 12/2/20 11/30/20 1/19/21 March 1/11/21 1/8/21 2/23/21 April/May 2/4/21 2/2/21 3/23/21 June/July 4/1/21 3/30/21 5/18/21 Source: 2016 Audience Survey - Conducted by BCI August/September 6/3/21 6/1/21 7/20/21 For more info, contact October 7/29/21 7/27/21 9/14/21 [email protected] November/December 9/22/21 8/31/21 10/19/21 to advertise.