HUNGARIAN ASSOCIATION OF LANDSCAPE ARCHITECTS (HALA) ANNA EPLÉNYI PhD, International vice-president “Valuing Landscape: Connecting people, place and nature” Pecha Kucha Presentation IFLA Europe General Assembly, 6-9 September, London, UK Your NA Logo Entente Florale – The most known competition in Hungary The national competition celebrates it’s 25th Anniversary this year. The main organiser are the National Tourist Agency + Foundation of Flowering Gardens and many more Governmental Partners. The nominated settlements use their own local financial and social sources. Each year around 300 nominates – 3 million people are indirectly involved – >>>>> the biggest national „game” of the country(side) So far… 6750 settlements participated (this year 312!) So far… 1490 price 5 categories: districts of Budapest, Villages: under/ above 1000 + Cities: under/ above 50 000 Your NA Logo Entente Florale – Changing attitude od the jury The evaluating criteria's modified from „decorative carped bedding - annual planting, and posy design” > >> to more landscape architectural approach: • Design and quality of urban structures, • Increase of quality of green spaces, memorials, parks – green infrastructure! Green policy! • Hungarian, local, sustainable plant-use (instead of Eu- import) • Participation of local social groups, NGOs, volunteering work • Environment education: Kids and Youth • Nature protection – special attention on the settlement’s local natural values • Enhance the quality of built heritage, urban design and tourist facilities Your NA Logo Entente Florale – The competition in numbers The Jury: head if Jury is Attila Csemez, Prof. Hab. MSc. LA International-strategic coordinator: Ildikó Báthory-Nagy, PhD, LA 30% of the various jury members are Landscape architects (others are gardeners, head gardeners, urban planners) 50 000 volunteer all across the country 16 554 Facebook „Follower” International: 11 GOLD, 26 SILVER, 10 BRONZE, 10 Europe- medal 128 settlement collected 47 000 „LIKES” on the FB game – „Most flowerfull destination!” Your NA Logo Entente Florale – The Evaluation … KEEP NOMINATEING – KEEP WINNING cities: Eger, Sárospatak, Gyula, Százhalombatta, Székesfehérvár, Hévíz, Kaposvár KEEP NOMINATEING – KEEP WINNING villages:, Sajógalgóc, Komlósa, Csesztve, Noszvaj, Kisbajom, Várda, Géderlak, Nagyrákos, Ivánc, Csemő, Tihany The munber „Tourist guest’s nights” of the winner settlement always INCREASE already in the year of the competition… SIÓFOK (2015) > +8,5% | GYULA (2014) > + 14 % ZEBEGÉNY (2014) > +60% !!!! And in 2015 + 15% Your NA Logo.