2 TERRA0 MADRE2 Salone del Gusto0 October 8-12 Turin Lingotto Fiere Terra Madre Salone del Gusto is the largest international event dedicated to good, clean and fair food, the environment and food politics. Since 1996 Salone del Gusto, and since 2004 Terra Madre Salone del Gusto (as a single event) attracts hundreds of thousands of visitors, Slow Food delegates, companies, activists, teachers, experts and journalists from across the world to Turin every two years. Terra Madre Salone del Gusto is an event by Slow Food, the City of Turin, the Piedmont Region, and is organized by Slow Food Promozione which, since February 2019, is a Certified B Corporation. Terra Madre in numbers 2018 EDITION 220.000 50 20 ITALIAN INTERNATIONAL VISITORS INSTITUTIONS INSTITUTIONS 7000 FROM150 DELEGATES COUNTRIES 150 SLOW FOOD PRESIDIA IN FROM ACROSS 1600 120 ITALY DELEGATES TERRA MADRE HOSTED CITIES 103 FROM INTERNATIONAL 42 COUNTRIES FROM 83 SLOW FOOD EXHIBITORS1000 COUNTRIES PRESIDIA Terra Madre in numbers 2018 EDITION OVER 1000 1000 VOLUNTEERS YOUNG PEOPLE 350 230 TEACHERS DELEGATES FROM MIGRANT COMMUNITIES 340 150 FROM5 REPRESENTATIVES COOKS OF INDIGENOUS CONTINENTS PEOPLES INVOLVED IN THE EVENT 2020 Project NAME OF THE EVENT TERRA MADRE Salone del Gusto 2020 WHERE Terra Madre 2020 aims show how we can change the Lingotto Fiere, Turin future of food. We can do this by acting together, saving biodiversity and promoting education. WHEN Everyone can bring their own ideas, proposals, projects, October 8-12 support and energy. Everyone can write a piece of this future: 10:00 a.m. to 8:00 p.m. the producers and cooks with their work and knowledge, the institutions and organizations with their policies and projects, and above all young people with their active participation. At Terra Madre 2020 you’ll find people: who fight to save biodiversity who safeguard their lands, takes care of them and keeps them fertile who preserve the health of the oceans, lakes and rivers who are committed to the protection of animal welfare who are invested in the future of difficult areas, like the mountains who protect common goods: soil, water, air, seeds, knowledge… who are confronting the climate crisis and finding solutions to reduce the environmental impact of food production who believe in the transmission of knowledge between generations as a tool for building a better future for all: children, adults, the elderly who have the courage to innovate who promote policies to strengthen biodiversity and protect the environment who work every day to produce good, clean and fair food PICTURES AND NUMBERS FROM THE 2018 EDITION 7000 delegates of the Terra Madre network from 150 countries Terra Madre in numbers 2018 EDITION 900 24 EVENTS PIZZA AND BREAD WORKSHOPS 65 IN THE PROGRAM MEETINGS ORGANIZED BY SLOW FOOD 104 OR OUR PARTNERS 229 TERRA TASTE MADRE 350 WORKSHOPS FORUMS EVENTS IN THE TERRA MADRE PROGRAM AROUND TURIN, 13 INVOLVING DOZENS DINNER 6 OF ASSOCIATIONS DATES CONFERENCES AND 7000 PEOPLE New geographies Slow Food is designing a new geography. In this era of souverainism, nationalism, walls and barbed wire, Terra Madre proposes a new layout, organizing the event space according to areas, not politically-defined borders, but based on physical, ecological and cultural elements. Not borders, but roots. Not nations, but cultures. Food without political borders or walls, but deep roots in community: food as culture, food as key to building the future. The geography we propose puts ecosystems at the center, highlights their fragility and proposes concrete solutions. There will therefore be four areas, which correspond to the four pavilions. Behind every producer there’s a land, behind every product there’s a landscape. 1. HIGHLANDS Highlands: care for the land as an opportunity to revitalize local economies. In the Highlands the protagonists are the producers in mountainous and hilly areas: mountain honeys, grass-fed cheeses, tubers and roots (from Andean potatoes to turnips), the legumes and cereals of the hills (chickpeas, amaranth, teff) and bread produced at high altitude (with rye flour or farro), wild herbs, chestnuts, apples, agave from the Mexican plateau, coffee. Here, exhibitors from Alps and the Apennines dialog with those from the Andes, the Pyrenees and the Caucasus, showing how systems of management and care for the land (terraces, alpine pastures, the andenes in Peru, the milpa in Mexico) represent an opportunity to reactivate local economies and a response to widespread problems like depopulation, hydrogeological instability, and the difficulties of agricultural problems and herding. Which exhibitors? Example: Alpine regions, Austria, Switzerland, the Pyrenees, the Caucasus, the Andes, products of hilly regions. 2. WATER LANDS Water Lands: the well-being of the ecosystem depends on our recognition that the oceans, seas and inland waters are a common good. They belong to all of us, and we all need to take care of them. In the Water Lands we present projects focused on sustainable fishing – from the Mediterranean to the Caribbean – and the defense of the sea, the oceans and inland waters, as well as salts, oils, seaweed and of course rice, the most important aquatic plant. Alongside the rice of the Italian plains we’ll have those from the terraces of China and the Philippines and numerous African varieties. In the pavilion of the Water Lands we discuss our waters and oceans as a common good at risk, and the necessity of developing protected areas, restoring value to the work of small coastal communities and the role of Mediterranean landscapes. We’ll also show how we can all contribute to taking care of the health of our waters by fighting pollution and waste. Which exhibitors? For example: those from the Mediterranean Sea, the northern seas, the Caribbean, Indonesia, the countries of the Danube, the communities of the Po, the Amazon River and lakeside communities. 3. LOWLANDS Lowlands: the ecosystem which shows the sharpest contrast between different modes of production. On the one hand, monocultures and intensive farms; on the other, diversified small-scale farms, a symbol of regeneration. In the Lowlands agroecology is proposed as a solution to the spread of intensive agriculture, monocultures, desertification and related problems. At the same time, the reduction of meat consumption and the promotion of sustainable farming that’s respectful of animal welfare are part of the alternative that Slow Food proposes to counteract industrialized animal farming and deforestation. Which exhibitors? All flatlands, the Po Valley, the savannah, the American Great Plains... 4. URBAN LANDS Urban Lands: a fair and inclusive ecosystem where information and public awareness can make the difference. Urban Lands are an essential part of our ecosystem division for the simple fact that today more than half the world’s population live in urban areas and the percentage is set to rise even further. On the one hand, their demand makes them one of the principal causes of the climate crisis. On the other, they can be laboratories for innovation, places to experiment with new models of living together and development, promoting food policies which aim to mitigate our environmental impact and transform our collective consumption. Which exhibitors? Smart cities, cooks, food artisans – bakers, brewers, affineurs – promoters of good practices and technological solutions for social and environmental sustainability. What you’ll find in the four areas Exhibitors from across the world and their artisanal products, ideas and projects The exhibition of Ark of Taste products with examples from every continent Slow Food campaigns and projects to save biodiversity, from traditional seeds to bees and the defense of common goods An area dedicated to the Terra Madre Forums, to discuss the themes of the event with delegates from the network and experts from across the world An educational square, where schools and families can find inspiration in playful activities A Cooking School space for practical demonstrations and show cooking PICTURES FROM THE 2018 EDITION 5 interactive themed areas focusing on meat consumption, sustainable fishing, seeds, bees and the relationship between food and health Slow Food Experiences In 2020 there’ll be more than one way to visit the event! Beyond buying an entrance ticket and booking for specific activities (Taste Workshops, Dinner Dates, etc.) you’ll be able to choose a new option. Slow Food is working to develop visitor experiences: fun guided tours that allow you to discover Terra Madre following one or more themes, e.g. the spice route, hands in dough, fermented foods, etc. Slow Food Experiences will include interaction with our partners! Each experience can be enriched by the ideas of our exhibitors, the local, regional or national Slow Food groups, and institutions. PICTURES AND NUMBERS FROM THE 2018 EDITION Over 900 events in the program, from workshops to conferences, forums and dinners Communication numbers 2018 EDITION PRESS WEB 1500 258.000 HEADLINES TOTAL IN 79 COUNTRIES TOLD THE STORIES OF USERS PLACES AND CONTENT This includes 500 articles From: Italy, the OF THE EVENT published in 55 countries USA, France, the outside Italy UK, Germany, Switzerland, the Netherlands, 2500 1.882.000 Spain PRESS MENTIONS PAGE VISUALIZATIONS INCLUDING ARTICLES RADIO, TV AND NEWS RELEASES 1150 500 JOURNALISTS SIMULTANEOUS CAME TO THE EVENT, CONNECTIONS 260 FROM OVERSEAS Communication numbers 2018 EDITION Social media Over 600 posts across our Italian and international