Brief of Contest for India Handloom Garment Design Fashioning handloom in India Indian handloom fabric is an integral part of our culture and tradition. There has been an increasing focus on the need for “linking handloom with fashion” and making handloom accessible to the new India and making weavers inclusive in the changing fashion requirements of the Indian consumer. The task set forth by Hon’ble Prime Minister of India has been taken forth by Development Commissioner Handloom’s office at multifarious level. Branding of handloom products has been launched under “India Handloom” brand scheme. India Handloom Garment contest is one such effort to create national and international level participative process in encouraging apparel creators to be a part of building the fashion for India using handloom fabrics. 1. Objectives The competition is being held with the objective to attract young talent for designing contemporary life-style and apparel products underlying the richness of traditional crafts in India. The competition aims at value addition to the existing handloom fabrics, evolving afresh visual vocabulary through design ideation that defines innovation in new India. 2. Product category : Apparel for Man and Woman The categories could be Indian/ Western/ Indo-Western in any of the following themes: Holistic clothes with meaning Comfort, functional, practical Simplicity Artistic fashion forward 3. Eligibility The competition is open to anyone over the age of 18 years (Indian or any nationality). Individual entry may be either from natural person or a group/entity. Multiple entries are allowed for this contest. 4. Modalities and Requirements of Submission: A. Single ensemble using handloom fabrics within 70 categories as per specifications enclosed at Annexure A, which are listed under Indian handloom brand categories. Phase 1: The contest will be held in two phases. The first round will be the qualifying round and would require participants to submit the following details in a single PDF document. Work should be concise and well-presented. 1) Theme/mood Board 2) Illustrations of the ensemble with detailing 3) Scanned images of India Handloom Brand fabric swatches proposed to Be used. 4) In absence of scanned images of India Handloom Brand fabric swatches, the participant may submit scanned images of design / fabric designed by him / her for this purpose. However while making the prototype garment in the 2nd phase (if the entries qualify for), the participant has to use the fabric as per the parameters fixed for India Handloom Brand products using his / her designs sent earlier. Note: a) For sourcing of IHB fabrics (as listed in annexure A), Weavers’ Service Centres (WSCs) and the handloom fabric manufacturers registered under India Handloom Brand may be contacted. The lists of WSCs and manufacturers with full address and contact nos. are attached in Annexure B & C respectively. b) Undertaking that no portion of the work submitted by the contestant has been copied in parts or full with their signatures. Any infringement of this would be liable under the ‘The Design Act, 2000’. c) Ensure that each entry is well labeled with Name of the Contestant, No. of pages/ sheets, Age and its proof, Mobile Number, Email Id, Contact Address. d) Entries of stage 1 would be submitted online on the Indian Handloom website at www.handlooms.nic.in and www.indiahandloombrand.gov.in Phase 2: A. Participants shortlisted from Round 1 will go to the Round 2 and would be required to submit the following: 1) Actual Ensemble in US Size 8 (34 inch bust size) 2) Photograph of the ensemble with full accessories and look B. Participants shortlisted for Round 2 would be given a sum of Rs 5000 for designs in Cotton and Rs 10000 designs in silk for making the prototype. This money would be reimbursed at the time of actual submission of the full ensemble at the time of the final stage. No other expenditure apart from this would be paid for to the contestants. Contestants would also have to ensure the ensembles are couriered to the following address, at their own cost : OFFICE OF THE DEVELOPMENT COMMISSIONER (HANDLOOMS) Ministry of Textiles Udyog Bhavan, New Delhi - 110 011 C. The final submitted ensemble of Round 2 will be the property of DC (HL) and the IPR ownership would rest with DC (HL). D. The entries from Round 2 would be judged to select the final winners of the competition. E. Participants must ensure that no part of work submitted by them in part or full contains any copyright infringement and is copied. An undertaking in full has to be submitted. 5. Awarding Criteria: There are different criteria for each phase of the award. Preliminary Round This phase will be judged primarily on four key aspects such as uniqueness of the concept, uniqueness of technique, fabric used, uniqueness of the style, and presentation of the work. Final Round Design oriented pieces will be selected according to form, functional and idea execution of the works; the design oriented works will be further considered for their degree of innovation, aesthetic qualities, realization of the identified theme in addition to realization of market requirements. 6. Jury Composition Each stage would be judged by an eminent jury drawn from the fashion, handloom and design community. The Jury will comprise of both Academic and Professional participants worldwide, such as head designers of companies and faculty heads or professors. 7. Prizes and Exhibition: The winners of the contest apart from monetary prizes will have the honor of being recognized Indian Handloom Brand and would be showcased on Handloom day, 7th August, 2016 at a national level event. The final prize would consist of the following in each of the three categories of Indian, western and Indo-western, separately for man and woman, thus there will be a total of 18 prizes altogether for this contest. Indian Best Design Entry – Carry a cash award of Rs 30,000 + Citation Second Best Design Entry – Carry a cash award of Rs 20,000 + Citation Jury Special Award – Carry a cash award of Rs 10, 000 + Citation Western Best Design Entry – Carry a cash award of Rs 30,000 + Citation Second Best Design Entry – Carry a cash award of Rs 20,000 + Citation Jury Special Award – Carry a cash award of Rs 10, 000 + Citation Indo-Western Best Design Entry – Carry a cash award of Rs 30,000 + Citation Second Best Design Entry – Carry a cash award of Rs 20,000 + Citation Jury Special Award – Carry a cash award of Rs 10, 000 + Citation The winners will be awarded during the event by the Chief Guest. Furthermore, the winning entries along with the concept sheets and swatches will appear on the DC (HL) Website. 8. Important Dates: Announcement of Competition : 3rd April 2016 First phase Submission : 16th May 2016 Jury for first phase : 19th May 2016 Submission for Second Phase : 30th June 2016 Jury for second phase : 4th July 2016 Award ceremony : 7th August 2016 Annexure -A List of India Handloom Brand Fabrics Sl no Category Sub Category of the Count of warp Count of weft Ends per Picks per Size of the product (Name of the inch inch length width product item) 1 Cotton Jamdani 80-100s cotton 80-100s cotton 72-80 66-72 6 yds 47” sari Tangail 80-100s cotton 80-100s cotton 72-80 72-74 Do Do Shantipuri 80-100s cotton 80-100s cotton 72-80 66-72 Do Do Dhaniakhali 80-100s cotton 80-100s cotton 68-80 58-74 Do Do 40-60s cotton 40-60s cotton 60-68 52-64 Do Do Begumpuri 80-100s cotton 80-100s cotton 68-80 58-74 Do Do Bichitrapuri 2/80-2/120s cotton 2/80-2/120s cotton 56-72 60-76 Do Do Bomkai 2/60-2/120s cotton 2/60-2/120s cotton 60-80 60-72 Do Do Kotpad 2/80-2/100s cotton 2/80-2/100s cotton 72-76 68-72 Do Do Pochampalli 2/80-2/120s cotton 2/80 – 2/120s cotton 60-84 52-68 Do Do Venkatgiri 100s cotton 100s cotton 84-90 76-84 Do Do Uppada 80s cotton 80s cotton 74-80 68-74 Do Do Siddipet 2/120s cotton 2/120s cotton 72-86 64-76 Do Do Narayanpet 80s cotton 60s-80s cotton 72-80 56-64 Do Do 80s cotton 80s cotton 76-84 92-96 Do Do Mangalgiri 80s cotton 60s cotton 72-80 64-68 Do Do Chetinad 60s cotton 60s cotton 68-72 68-72 Do Do Balarampuram 80-100s cotton 80-100s cotton 72-92 68-86 Do Do Kasargod 60-100s cotton 60-100s cotton 72-92 72-92 Do Do Kuthampally 80-100s cotton 80-100s cotton 80-88 80-88 Do Do Awadh Jamdani 80-100s cotton 80-100s cotton 56 -60 56 -60 Do Do Odisha single ikat sari 2/80-2/120S Cotton 2/80-2/120S Cotton 56-72 60-76 Do Do Madhavaram 100s cotton 100s cotton 80-88 68-74 Do Do Polavaram 80s cotton 80s cotton 74-82 76-84 Do Do 2 Dhoti Balarampuram Dhoti 80-100s cotton 80-100s cotton 72-92 68-86 2-4 mts 1.27 mt Chendamangalam Dhoti 60-100s cotton 60-100s cotton 72-92 70-92 2-4 mts 1.27 mt Salem Dhoti 16/18 - 18/20 D (2ply) silk 18/20 D (4ply) silk 112-124 55-60 3.65 mts 1.27 mts 3 Silk sari Baluchari 18/20 D (2ply) Silk 24/26 D-30/32 D (2ply/3ply) 96-100 70-76 6yds 47” Silk Muga Silk Reeled Muga Silk Reeled Muga silk 72-76 68-70 Do Do Assam silk 20/22 - 22/24 D (2ply) silk 20/22 - 22/24 D (3 ply) silk 104-108 84-88 Do Do Khandua 20/22 D (2 ply) silk 20/22 D (3 ply) silk 100-104 92-96 Do Do Berhampuri 18/20 D (2-4ply) silk 20/22 D (4-8ply) silk 96-104 72-80 Do Do Bomkai silk 18/20-20/22 D (2-4ply) silk 18/20-20/22 D (2-6ply) silk 96-104 76-88 Do Do Banaras Brocade 14/16 - 20/22 D (2 ply) silk 18/20 - 20/22 D (4 ply) silk 260-280 75-90 Do Do Tanchoi 14/16 D (2ply) silk 14/16 D (4ply) silk 260-280 75-90 Do Do Benarasi Butidar/Jangla 20/22 D (2ply) silk 20/22 D (4ply) silk 120-124 80-84 Do Do Banarasi Silk Satin 14/16 D (2ply) Silk 14/16 D (4ply)