Apple posts video of Jobs memorial on Apple.com 24 October 2011, By RACHEL METZ , AP Technology Writer 81 minutes and gives a rare glimpse of a company in mourning, showing several executives and board members reminiscing about their time with Jobs and speaking about the indelible mark he left on the technology world. Jobs was a tech visionary who started Apple in his parents' Silicon Valley garage with friend Steve Wozniak in 1976. Both men left the company in 1985, Jobs after a clash with then-CEO John Sculley. In this Oct. 19, 2011 file photo provided by Apple Inc., Jobs returned as interim CEO in 1997 after Apple, Apple CEO Tim Cook speaks to employees at a then in financial dire straits, purchased a computer celebration of Steve Jobs' life, at Apple headquarters in company he created called Next. He led the Cupertino, Calif. Jobs died Oct. 5 after battling company through a remarkable upswing that pancreatic cancer. Apple is allowing the general public to included the launch of such popular products as the get a look at a heartfelt and star-studded memorial iPhone, iPad and iPod. service it held for employees to celebrate the life of Steve Jobs at its Cupertino headquarters last week. (AP Photo/Apple Inc., File) He battled pancreatic cancer in 2004 and underwent a liver transplant in 2009 after taking a leave of absence for unspecified health problems. He took another leave of absence in January - his (AP) -- Apple is allowing the general public to get a third since his health problems began - and look at a heartfelt and star-studded memorial resigned in August, handing the CEO job over to service it held for employees to celebrate the life of his hand-picked successor, Cook. His death came Steve Jobs at its Cupertino headquarters last a day after Apple Inc. announced its latest iPhone, week. the 4S. Apple Inc. posted a link on its website late Sunday In the service honoring his life, CEO Tim Cook to a video of the service, which was held on kicks things off, addressing an overflowing crowd of Wednesday morning in an outdoor amphitheater in hundreds of Apple employees both on the ground the center of the company's campus. The and peering off balconies of surrounding buildings. ceremony was intensely private. It was closed to Also in the audience was Jobs' wife, Laurene the public and media handlers shooed reporters Powell Jobs, wearing a black shirt and dark away from Apple's buildings at the time. sunglasses. Apple Inc. has not held any public services for Apple closed all of its retail stores for the service so Jobs, the company's visionary co-founder who died its many employees at those locations could view at age 56 on Oct. 5 after a long battle with the memorial live via a webcast as well. pancreatic cancer. Banners flanking buildings surrounding the In a way, the video may serve that purpose. It runs amphitheater show images of Jobs, including one with a famous shot of the then young tech 1 / 3 executive cradling the first Macintosh computer. packed by the door, and sit on his bed. In his remarks, Cook said the past two weeks had "I would wait for the inevitable phone call, `Hey been the saddest of his life. Jony, this hotel sucks, let's go,'" he said. "But I know Steve. Steve would have wanted this The service also included performances by singer cloud to lift for Apple and our focus to return to the Norah Jones and the British band Coldplay. work that he loved so much," he said. The service followed a memorial at Stanford Cook also divulged some of the last advice Jobs University on Oct. 16 for Jobs' friends and family. gave him, which he said was "to never ask what he That service at Memorial Church reportedly brought would do, just do what's right." out tech titans including Oracle chief Larry Ellison and Microsoft's Bill Gates, as well as politicians Jobs saw how The Walt Disney Co. became including Bill Clinton. U2 frontman Bono and Joan "paralyzed" after founder Walt Disney's death, with Baez reportedly performed. so many people spending time thinking about what Disney would want. "And he did not want this to More information: Online: occur at Apple," Cook said. http://www.apple.com/stevejobs/ Following Cook was former Apple executive and current board member Bill Campbell. ©2011 The Associated Press. All rights reserved. This material may not be published, broadcast, "He loved Apple so much, probably only a shade rewritten or redistributed. less than he loved his family," he said. Former Vice President and current Apple board member Al Gore took the stage as well. And Apple's senior vice president of design, Jonathan Ive, who worked closely with Jobs on products such as the iPod, iPhone and iPad, spoke too. Ive, who called Jobs his closest and most loyal friend, talked about Jobs' habit of bouncing ideas off him - some of which were "really dopey," but others which "took the air from the room and left us both completely silent." Ive remembered Jobs as an intense listener who revered the creative process. "You see, I think he better than anyone understood that while ideas ultimately can be so powerful, they begin as fragile, barely formed thoughts so easily missed, so easily compromised, so easily just squished," he said. He also related a tale of how Jobs' desire for excellence went far beyond designing Apple's products, saying that when the two of them would travel Ive would go up to his room leave his bags 2 / 3 APA citation: Apple posts video of Jobs memorial on Apple.com (2011, October 24) retrieved 25 September 2021 from https://phys.org/news/2011-10-apple-video-jobs-memorial-applecom.html This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only. 3 / 3 Powered by TCPDF (www.tcpdf.org).