See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/330503360 Cultural Management From Theory to Practice Book · January 2019 CITATIONS READS 3 2,361 3 authors: Łukasz Wróblewski Zdzisława Dacko-Pikiewicz WSB University, Dąbrowa Górnicza, Poland The University of Dabrowa Gornicza 101 PUBLICATIONS 219 CITATIONS 26 PUBLICATIONS 44 CITATIONS SEE PROFILE SEE PROFILE Jerry Liu National Taiwan University of Arts 21 PUBLICATIONS 44 CITATIONS SEE PROFILE Some of the authors of this publication are also working on these related projects: Innovation Processes in the Social Space of the Organization View project Polish-Czech Cross-Border Cultural Services Market: Prospects for Development View project All content following this page was uploaded by Jerry Liu on 03 February 2019. The user has requested enhancement of the downloaded file. Cultural Management: from Theory to Practice “The book Cultural management: from theory to practice is an excellent tool to raise debate among researchers, trainers and professionals about the state of the art in the domain. Different texts are bringing different contextual and research perspectives, raising new and Cultural Management new questions and offering academic responses to this constantly changing academic area. It is one stone in making a base of cultural management body of texts that could serve both for From Theory to Practice further research and for education and training purposes. It is a serial of diversified profound analysis and reflections that are enriching knowledge in the domain, and encourage and inspire further research”. Editors Milena Dragićević Šešić Professor and Head of the UNESCO Chair in Cultural Policy and Management Łukasz Wróblewski University of Arts in Belgrade, Serbia Zdzisława Dacko-Pikiewicz “A transdisciplinary work leading to the innovative knowledge of research, teaching, learn- Jerry C. Y. Liu ing and education in cultural management”. Jerry C. Y. Liu Professor and Director, Graduate School of Arts Management and Cultural Policy Foreword by Milena Dragićević Šešić National Taiwan University of Arts, Taiwan “Cultural Management is an excellent reference for anyone seeking global context as they apply theory to arts management practice. An approachable yet authoritative text, it is a must-read for the arts scholar or leader who works from an international perspective”. Katy Coy Executive Director of the Association of Arts Administration Educators in the United States, Executive Director at Valley Symphony Orchestra, McAllen, Texas, U.S. “A comprehensive transnational state of the arts that will bring together educators, researchers and practitioners, while providing valuable research avenues”. Anne Krebs Head of Socio-economic Studies and Research, Research and Collection Department, Musée du Louvre, Paris, France The project is financed under the agreement 892/P-DUN/2018 by the funds of the Ministry of Science and Higher Education allocated to the activities disseminating science LS London Scientific LS 1 Cultural Management From Theory to Practice 2 3 Cultural Management From Theory to Practice Editors Łukasz Wróblewski Zdzisława Dacko-Pikiewicz Jerry C. Y. Liu Foreword by Milena Dragićević Šešić London 2018 4 Copyright © by the WSB University 2018 Reviewers: Professor Jaroslav Dvorak Klaipėda University, Lithuania Professor Zdeněk Mikoláš University of Entrepreneurship and Law, Prague, Czech Republic All rights for this book reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of copyright owner. Correction: Proofers Limited Editors: Edward Mitek [email protected] Aleksandra Puchalska [email protected] Title picture Copyright: Chopard Photography under license: Adobe Stock 133913786 Organizacja Międzynarodowej Konferencji Naukowej: 5th International Scientific Conference Contem- porary Problems of Management and Marketing in the Institutions of Culture – zadanie finansowane w ramach umowy 892/P/-DUN/2018 ze środków Ministra Nauki i Szkolnictwa Wyższego przeznaczonych na działalność upowszechniającą naukę. Organization of the International Scientific Conference: 5th International Scientific Conference Contem- porary Problems of Management and Marketing in the Institutions of Culture – task financed under agree- ment 892/P/-DUN/2018 from the funds of the Minister of Science and Higher Education for activities promoting learning. ISBN 978-0-9954618-7-1 Printed in Poland by totem.com.pl First published 2018 Published by London Scientific Ltd. www.londonscientific.co.uk London Scientific WSB University 71-75 Shelton Street Cieplaka Street No. 1c Covent Garden, London WC2H 9JQ 41-300 Dąbrowa Górnicza UNITED KINGDOM POLAND tel.: + 44 (0) 7497 815 515 tel.: +48 32 295 93 59 London 2018 5 TABLE OF CONTENTS FOREWORD Milena Dragićević Šešić Cultural Management as a Teaching / Research Discipline: an Act of Resistance or an Act of Adaptation ................................................. 7 CHAPTER 1 Patryk Dziurski, Kama Pawlicka, Anna Wróblewska Cultural Management as a Research Area: Challenges ............................. 13 CHAPTER 2 Jaime Ruiz Gutiérrez The Importance of Definitions: Culture and Cultural Management. The Colombian Case ............................................................................................ 25 CHAPTER 3 Brea M. Heidelberg The State of Arts Management Education Literature in the United States .............................................................................................. 43 CHAPTER 4 Marilena Vecco A New Approach to Teach and Learn Cultural Entrepreneurship: Evidence from the Netherlands ......................................................................... 67 CHAPTER 5 Milena Stefanović Performance Management in Culture – Popular in Theory, Difficult in Practice ............................................................................................................... 85 6 Table of contents CHAPTER 6 Magdalena Sobocińska Changes in Practices of Participation in Culture and Resulting Implications for Marketing Research that Serves Building Knowledge about Recipients of Culture ............................................................................... 101 CHAPTER 7 Alexandros Apostolakis, Irini Dimou, Markos Kourgiantakis, Ioanna Viskadouraki The Impact of Cultural Resources on Tourists’ Decision to Visit a Destination. The Case of Heraklion, Crete ................................................. 115 CHAPTER 8 Andrzej Kasperek Culture as a Space of Reconciliation Through Transborder Cooperation. The Case of Project Activeness Implemented within the Activity of Cieszyn Silesia Euroregion ........................................ 131 CHAPTER 9 Adam Grzegorczyk Infotainment as a Contemporary Form of Pop-culture .............................. 147 CHAPTER 10 Honorata Howaniec, Łukasz Wróblewski Support of Culture as a Part of Social Responsibility of Companies ...... 155 EPILOGUE Jerry C.Y. Liu Cultural Management: Managing Culture? Or Culturizing Management? ......................................................................................................... 171 About the Authors ................................................................................................... 177 Foreword. Cultural Management as a Teaching / Research Discipline: an Act of... 7 Milena Dragićević Šešić Professor and Head of the UNESCO Chair in Studies of Interculturalism, Art and Cultural Management at the University of Arts in Belgrade, Serbia Foreword Cultural Management as a Teaching / Research Discipline: An Act of Resistance or an Act of Adaptation The academic realm usually has difficulties to accept new academic dis- ciplines, especially those that are crossing boundaries of several branches of scientific research areas as is the case with cultural management. Cultural management started to be developed as an applied academic discipline in order to educate competent, skilled professionals for a wide area of cultural sector, from theater, museum, film and other sectorially-oriented operators to cultural development activists. The diversity of titles and names of professions indicates diversity of social needs: theater producers, stage managers, drama agents, impresarios, art presenters, art administrators, art officers, sociocultural animators, cultural mediators, organizers of cultural ac- tivities, cultural development professionals (UNESCO), etc. The introduction of cultural policies as part of public policies had raised demand for such pro- fessionals and this demand was backed by numerous projects of UNESCO, Council of Europe and EU Commission. Thus, slowly, the higher education area has accepted cultural management teaching, first at art schools and busi- ness academies, to encompass, later, Bachelor and Master programs, even at diversified university programs, from political sciences to sociology and econ- omy departments. At the beginning, most of the teachers had come from the practical realm, transferring their knowledge and skills that they gained with lifelong experience in managing festivals, theater institutions, museums, etc. The Bologna process that introduced systemic accreditations and three levels of education (Bachelor, Master, and doctoral studies) demanded from all curricula links to the research. Thus, new type of cultural / art manage- ment education