NEW COLOURS & PORTRAITS FOR AUDEMARS PIGUET’S MILLENARY From left to right, top to bottom: Millenary Ref. 77248BC on ostrich violet, Tasya van Ree, Soo Joo Park, Erika Linder & Millenary Ref. 77247BC on alligator pearl green September 21st 2016 – This season, Audemars Piguet introduces a new set of colorful alligator and ostrich leather straps dedicated to its Millenary collection for women. This large panel of refined colors exclusively available in Audemars Piguet boutiques gives the Millenary timepieces a new twist and a more personal touch thanks to new sophisticated tones of straps, presented in countless original colors: beige, pink salmon, dark grey, dark chocolate, dark blue, pearl anthracite, pearl grey, pearl white, sparkle chocolate, light grey, violet, violet plum, warm red, pinky, honey and blue. This new set of straps bestows a unique character to the watch and gives the possibility to opt for different looks, reflecting the multi-layered nature of the woman who wears it. When artistry meets beauty…complexity revealed Audemars Piguet women’s watch designs do not only echo changing lifestyles but also capture the character of the women who wear them. Today, Audemars Piguet and Helena Christensen, famous Danish top model turned photographer, interpret the essence of the Millenary by portraying three women of striking original beauty, exceptional talent and independent spirits: Erika Linder, Soo Joo Park and Tasya Van Ree. Their multi-faceted personalities challenge expectations, showing unique strength of character combined to timeless femininity. Launched in 2015 and inspired by contemporary culture, architecture and art, the Millenary for women is designed from the inside out, exposing for the first time its different layers, all the way through to the beating heart of the watch thanks to a hand-wound Manufacture movement built back to front. Stylish and complex with a strong feminine identity, the Millenary collection picks up the thread running through the history of Audemars Piguet women’s watches, breaking the rules of convention while honouring the highest level of high-end watchmaking traditions. Visit the Audemars Piguet website and find your favorite colors with the strap selector: http://www.audemarspiguet.com/en/watch-collection/millenary/77247BC.ZZ.A813CR.01 Watch the new digital campaign: Erika Linder: http://youtu.be/txUV5BF4OX4 Soo Joo Park: http://youtu.be/mOxpAJZl5cI Tasya van Ree: http://youtu.be/XC0DeQYkLKA Visuals and press release available under http://audemarspiguet.picturepark.com/Go/91H1YMAB About Helena Christensen Photographer Helena Christensen manages to create beautiful and captivating photos that evoke all senses and life emotions, whether real or fantasy. After a successful modelling career, her creativity, her sharp eye and her passion for photography pushed her to stand behind the lens. For Christensen, the photographer’s work of exploration is her greatest freedom. She can express her creative intuition without limits. She can capture a fleeting second and transform it into a timeless image. Whether editorial fashion stories or friend portraits, her work exudes effortless beauty. About Erika Linder Erika Linder caught the spotlight posing as a young Leonardo DiCaprio in her first-ever photo shoot, and has gone on to distinguish herself since. Androgyny has played a big part in Linder’s work before the camera, not least for Tom Ford and the Lips & Boys campaign in which she played one of the boys. Linder is also a longtime favorite of Nicolas Ghesquière at Louis Vuitton both on and off the runway, including the 2016 fall campaign by Bruce Weber. Linder boasts an impressive array of editorial appearances in Vogue Italia with Steven Meisel and Michel Comte, Self Service with Harley Weir and Mario Sorrenti, as well as in ELLE, Marie Claire, Interview Germany, Harper’s Bazaar Germany, and many more. Linder has also starred in music videos for Katy Perry and Of Monsters and Men. About Soo Joo Park Born in 1986 in South Korea, Soo Joo Park moved to California with her parents at the age of 10. She studied architecture at Berkeley in California and started working as a graphic designer. She was then spotted by an agent and moved to NYC to try her luck as a model. She was advised to dye her hair blond to test a new style. It was the triggering factor that boosted her career. Carine Roitfeld, one of the most popular personalities in the fashion industry, became her mentor and introduced her to Max Mara, Tom Ford and Karl Lagerfeld. She recently became the first Asian-American to land a contract with L’Oréal as global ambassador. About Tasya van Ree Tasya van Ree lives and works in Los Angeles as a photographer. Her pictures are infused with romanticism, darkness, intimacy, and a certain lyrical quality. She has always been intrigued by the everyday wonders of the visual world. Her sense of expansive awareness enables her to capture the small everyday flashes of insight that come when we are open to them, and often disappear before they can be fully grasped or appreciated. Follow us on: Facebook: http://www.facebook.com/audemarspiguet Google+: http://plus.google.com/+audemarspiguet Instagram: http://www.instagram.com/audemarspiguet http://www.instagram.com/AudemarsPiguetExperience LinkedIn: http://www.linkedin.com/company/audemars-piguet Twitter: http://www.twitter.com/AudemarsPiguet Weibo: http://e.weibo.com/audemarspiguetchina Youku: http://u.youku.com/aptvofficial YouTube: http://www.youtube.com/c/audemarspiguet About Audemars Piguet Audemars Piguet is the oldest fine watchmaking manufacturer still in the hands of its founding families (Audemars and Piguet). Since 1875, the company has written some of the finest chapters in the history of Haute Horlogerie, including a number of world firsts. In the Vallée de Joux, at the heart of the Swiss Jura, numerous masterpieces are created in limited series embodying a remarkable degree of horological perfection, including daring sporty models, classic and traditional timepieces, splendid ladies’ jewellery-watches, as well as one-of-a-kind creations. www.audemarspiguet.com ©Audemars Piguet 2016 .