Freedom Security Choice Symbian: Smartphones for the World Jerry Panagrossi VP US Operations Copyright © 2007 Symbian Software Ltd. 1 Burgeoning global market opportunity Mobile phone shipments topped 1B in 2006 Source: IDC Mobile subscribers to reach 3B by YE2007, and 4B by YE2010 Source: Nokia Smartphones expected to reach 200M units/year by 2008 Source: Gartner Dataquest Copyright © 2007 Symbian Software Ltd. 2 Symbian overview Symbian develops and licenses Samsung Symbian OS™, the global market leading operating system for open Siemens Ericsson smartphones. Shareholders Sony Nokia Ericsson Samsung Panasonic Mitsubishi Motorola Electric Arima Lenovo LG Sony Electronics Licensees Ericsson Fujitsu Sharp Nokia Copyright © 2007 Symbian Software Ltd. 3 Symbian OS support for multiple user interfaces MOAP User interfaces Applications suite UI framework HW adaptation Hardware Copyright © 2007 Symbian Software Ltd. 4 114 unique Symbian smartphone models shipping to over 250 mobile network operators in Q1’07 Copyright © 2007 Symbian Software Ltd. 5 New models announced in Q1‘07 E60 6110 Navigator MOTORIZR Z8 E61i E90 N77 5700 Xpress Music Copyright © 2007 Symbian Software Ltd. 6 Noteworthy innovations FOMA SH903iTV MOTORIZR Z8 W960i Copyright © 2007 Symbian Software Ltd. 7 Symbian smartphone unit volume 16 34.0m 51.7m 15.9m Q1 07 12 Today,Today, 22 phonesphones shippingshipping perper secondsecond Quarterly 8 phone sales 4 Units shipped (millions) 0 2000 2001 2002 2003 2004 2005 2006 2007 Over 126 million units shipped as of Q1’07 Copyright © 2007 Symbian Software Ltd. 8 a fabulous head start 2006 smartphone market share by OS vendor by region 100% • 72% share 80% 60% • 51.7m units Symbian Linux 40% PalmSource • 108 models Microsoft RIM 20% Others • 9 licensees 0% EMEA Japan China N.Am ROW Source: Canalys; Symbian analysis NB: Includes closed Linux units Copyright © 2007 Symbian Software Ltd. 9 TheThe smartphonesmartphone isis thethe machinemachine TheThe ecosystemecosystem isis thethe teamteam Image copyright (©) Team McLaren Ltd 2007. Copyright © 2007 Symbian Software Ltd. 10 Partnering for success Component Content & Contract Tool Enterprise Technology Service Engineering Providers Partners Providers Providers Partners OverOver 300300 PartnersPartners Network Semiconductor Training ISVs Operator VCs Partners Partners Partners Copyright © 2007 Symbian Software Ltd. 11 Introducing Symbian OS v9.5 A major mobile software release Over 70 new features Demand paging Enhanced camera features LBS & Mobile TV frameworks Delivers more for less to the global mobile market Targeted at the high-volume, mass- market opportunity Copyright © 2007 Symbian Software Ltd. 12 Symbian OS product roadmap • Six-month release cycle aimed at all customers • Designed in close collaboration with the Symbian ecosystem • Backward compatible across all v9 releases • Market-leading security model in v9 First handset shipments to market Copyright © 2007 Symbian Software Ltd. 13 Disruptive market forces Mobile Market Open Mobile Ad $$$ Saturation Platforms Migration • Drives product & service • Enable innovation through • Emergence of the “fourth differentiation open programming screen” • Stimulates consumer environments • Attracting leaders & interest & demand • Offer scale required for investment from adjacent delivering innovative, mass- markets market solutions Copyright © 2007 Symbian Software Ltd. 14 Trend: Market saturation stimulates smartphone adoption CanadaCanada W.W. EuropeEurope RussiaRussia JapanJapan UnitedUnited1 MarketStatesStates saturation19M19M subs.subs. 391M391M subs.subs. 152M152M subs.subs. 100M100M subs.subs. 233M233M subs.subs. 56%56% 98%98% 68%68% 98%98% 77%77% ChinaChina 2 3G deployment 461M461M subs.subs. 30%30% MexicoMexico S.S. KoreaKorea 56M56M subs.subs. 3 Service rollout 42M42M subs.subs. 51%51% IndiaIndia 87%87% 150M150M subs.subs. BrazilBrazil AfricaAfrica 15%15% AustraliaAustralia 100M subs. 100M subs. 391M391M4 subs.subs.Smartphone proliferation20M20M subs.subs. 54%54% 18%18% 95%95% Source: Symbian analysis; Map art by WorldAtlas.Com Copyright © 2007 Symbian Software Ltd. 15 Smartphone growth regions W.W. EuropeEurope JapanJapan UnitedUnited StatesStates 391M391M subs.subs. 98M98M subs.subs. 233M233M subs.subs. 98%98% 98%98% 77%77% ChinaChina 461M461M subs.subs. 30%30% S.S. KoreaKorea 42M42M subs.subs. IndiaIndia 87%87% 150M150M subs.subs. BrazilBrazil 15%15% AustraliaAustralia 100M100M subs.subs. 20M20M subs.subs. 54%54% 95%95% Leapfrog Economies Source: CMP, ABI Research, BernsteinResearch & Symbian analysis Copyright © 2007 Symbian Software Ltd. 16 Dawn of the smartphone era Smartphones, Desktop PCs & Laptops (p.a. million units)* 400 300 200 100 0 2005 2006 2007 2008 2009 2010 smartphones desktop PCs laptops Source: IDC, Gartner, Canalys “Our research shows that for “The mobile phone… is most likely every PC now owned, there are to carry the dream of the ‘personal four mobile phones in the world.” computer’ to its conclusion.” Wendy Holloway The Economist association manager of the dotMobi Advisory Group Copyright © 2007 Symbian Software Ltd. 17 the world turns to Japan for mobile trends Mobile Payment | TV | QR Codes | NFC/RFID | Location Services 59 Symbian smartphone models have shipped in Japan since 2003 • all for 3G networks Copyright © 2007 Symbian Software Ltd. 18 Competition spurs need for differentiation PTT NFC new device with new Dual Band ‘Simple’ UI functionality Mini-SD & VT Mobile Wallet launched AAC & Biometrics every 3.3 months Auto-focus & 3D Sound Touch screen & Bluetooth Average Pedometer & Hearing speed control Pedometer & Hearing 13 third party apps per device 1st +5 +8 +4 +2 +1 +3 +6 +2 +3 +3 Product number of months Copyright © 2007 Symbian Software Ltd. 19 the Symbian proposition UMA Legacy proprietary OS model WLAN DVB-H • Development cycle impacted by many non-core technologies • Increases risk and lead time • Decreases agility Symbian platformization model UMA WLAN • TTM driven by radio and HW DVB-H integration Email Symbian OS features & scalabilityMusic offer quicker • New features and product variants are developed independentlytime-to-market for product development and differentiation • Ecosystem solutions deliver compelling new innovations Copyright © 2007 Symbian Software Ltd. 20 Fujitsu: platformization in action F900iC Smart-card handset compatible with Japan’s i-mode FeliCa service. F2102V Aug 2004 First model compatible with DoCoMo's FirstPass™ SSL client authentication service.To date, Fujitsu have released 21 differentiated and Julysegmented 2003 F900iTproducts to market within a 48-month Battery life of 340 hours. F700i period followingJune 2004 the original F2051. First FOMA Symbian OS mid-range handset. F900i Feb 2005 Features fingerprint sensor for F2051 secure access. F901iC February 2004 First Symbian OS Features FOMA phone. Jan surround 3D 2003 sound. F880iES Dec 2004 "Raku Raku" easy- to-use handset. On sale 4 Sep 2004 2002 2003 2004 2005-07 Copyright © 2007 Symbian Software Ltd. 21 Milestone: 20m Symbian smartphones shipped in Japan 2003: 2006: 2007: 1st 3G phone 1st 10 million 2nd 10 million based on milestone milestone Symbian OS reached reached FOMA™ F2051 Represents 25% of Symbian smartphone shipments Source: Canalys Q1 2007 Copyright © 2007 Symbian Software Ltd. 22 Smartphone move to mass-market Estimated worldwide mobile phone market 2006 (excl CDMA) Source: Canalys market share 26% 27% 20% 9% 18% Total 726M BOM < $100 < $150 < $200 < $250 $250+ Symbian addressable market NEW Nokia 6120 Classic Copyright © 2007 Symbian Software Ltd. 23 Operator commitment to platformization Symbian OS is core to operator platform strategies Copyright © 2007 Symbian Software Ltd. 24 Mobilizing the enterprise M600 E61i P990 E65 E90 Copyright © 2007 Symbian Software Ltd. 25 Symbian offers developer choice Symbian OS C++ • Support for more than Standard C 10 programming Java languages Ruby • Leverage different Python developer skills and Perl solutions OPL Flash Lite API Depth & Performance • Improve productivity Widgets Ease of development Native Symbian OS C++ is the most efficient, robust and powerful solution for mobile platforms Copyright © 2007 Symbian Software Ltd. 26 Support for Visual Studio – VB and C# Run mobile .NET applications unchanged Copyright © 2007 Symbian Software Ltd. 27 Continued collaboration ConsumersConsumers && HandsHandsetet EnterprisesEnterprises ManufacturersManufacturers PartnersPartners && NetworkNetwork ISVsISVs OperatorsOperators Copyright © 2007 Symbian Software Ltd. 28 In closing... •• SmartphonesSmartphones areare onon aa solidsolid growthgrowth trajectorytrajectory •• DisruptiveDisruptive marketmarket forcesforces areare stimulatingstimulating changechange …… MobileMobile marketsmarkets areare becomingbecoming increasinglyincreasingly saturatedsaturated …… OpenOpen OSOS platformsplatforms areare enablingenabling innovationinnovation …… AdAd dollardollar migrationmigration isis attractingattracting investmentinvestment fromfrom adjacentadjacent marketsmarkets •• HandsetHandset manufacturersmanufacturers && operatorsoperators requirerequire differentiateddifferentiated productsproducts andand servicesservices •• SymbianSymbian OSOS isis thethe globalglobal markmarketet leadingleading OSOS forfor smartphonessmartphones …… DrivingDriving thethe mostmost technologicallytechnologically advancedadvanced smartphonessmartphones inin thethe worldworld …… FacilitatesFacilitates rapidrapid developmentdevelopment && segmentationsegmentation throughthrough platformizationplatformization …… ReducesReduces BOMBOM costscosts enablingenabling down-marketdown-market productproduct movesmoves toto mass-marketmass-market Copyright © 2007 Symbian Software Ltd. 29 For more information... • www.symbian.com • www.smartphoneshow.com 3500 attendees | 120 exhibitors | 60 sessions | 10 keynotes Copyright © 2007 Symbian Software Ltd. 30 Freedom Security Choice Symbian: Smartphones for the World Jerry Panagrossi VP US Operations Copyright © 2007 Symbian Software Ltd. 31.