BROADCAST, CONTENT, DIGITAL – AN INTRODUCTION TO RTL GROUP February 2015 Agenda 1 WHO WE ARE 2 HOW WE DO 3 WHERE WE GO 2 RTL Group is the leading European entertainment network LEADING TV BROADCASTER IN EUROPE LEADING GLOBAL TV ENTERTAINMENT PRODUCER LEADING MEDIA COMPANY IN ONLINE VIDEO IN EUROPE 3 49 TV channels Venture with CBS in Asia Thailand Malaysia Singapore Philippines Indonesia Vietnam 4 29 radio stations in 6 European countries 5 RTL Group, a leading international content producer operations in 28 countries, creating over 10,000 hours of TV programming a year airing 400 programmes a year worldwide produces number one primetime shows for major broadcasters in almost every major TV market in the world Idols The X Factor Got Talent The Price Is Right Take Me Out Wentworth Gute Zeiten, schlechte Zeiten 6 A pioneer in European radio and television The digital age Radio Luxembourg Télé Luxembourg Launch of goes on air for French-language commercial channels the first time TV Channel 1924 1955 1980 – 1990 2000 – 2010 1924 1930 1940 1950 1960 1970 1980 1990 2000 2010 1990 – 2000 1933 1972 Radio Luxembourg First colour launches broadcast internationally Building families of channels 7 A truly European group 1931 1954 1997 2000 2013 *24.1% *75.1% Publicly traded on the Bertelsmann Frankfurt/Main, Brussels and Luxembourg Stock Exchanges As of 2 October 2013 * Excluding 0.76% which is held collectively as treasury stock by RTL Group and one of its subsidiaries 8 Agenda 1 WHO WE ARE 2 HOW WE DO 3 WHERE WE GO 9 Full-year results 2013: impressive results in tough economic environment 5,889 million 106% € Cash conversion rate Revenue YoY growth: 19.6% YoY growth: EBITA Margin +6.9% +45.7% 1,152 million € 870 million Reported EBITA continuing operations € Net profit 10 Broadcast: status of market positions RTL Group audience share in 2013 and position in target group Germany Netherlands Belgium 30.6% 33.5% 36.4% No.1 Hungary France (Radio) 38.0% 18.3% France (TV) Spain Croatia 22.5% 31.0% 27.9% No.2 RTL Group No. 1 or 2 in all markets of operation 11 RTL Group is among the global leaders in online video Our content offering Growing online video business Top 5 worldwide Online video views Online video ranking Video views Multi-platform catch-up TV per month in bn1) 1 in billion services 1 Google / YouTube 70.6 2 Facebook 31.8 3 AOL 5.8 5.0x 4 VEVO 4.5 2 Web original content 5 RTL Group 4.1 17 35 6 Maker Studios 2.6 7 Fullscreen 1.8 7 8 Dalymotion 1.7 3 Multi-Channel Networks 9 Yahoo 1.5 2012 2013 2014e 10 Hulu 1.4 1) ComScore Video Metrix, based on monthly average video views in Q3/2014; excluding Asia and Russia, ad networks and ad exchanges; RTL Group underlying figures are based on internal measurement, are restated and grouped for comparison, StyleHaul views are included on a pro forma basis, excluding minority stakes in Divimove and Atresmedia as well as 3rd party video ad sales 12 Agenda 1 WHO WE ARE 2 HOW WE DO 3 WHERE WE GO 13 Growing our broadcast portfolio BROADCAST Newly launched channels growing above expectations Strengthen family of channels ✔ Retransmission fees have become significant profit contributors in Germany, Grow France, Netherlands and Belgium non-ad business ✔ #1 or #2 in 8 European countries Leading broadcaster: RTL CBS Asia Entertainment Network Expand into high 53 TV channels and launched two channels in Southeast Asia 28 radio stationsgrowth markets ✔ 14 Family of channels Constant expansion to counter fragmentation Successful launches Launched in 2014 Germany PAY GER ✔ FR ✔ Launched on 8 May 2014 Premium documentary channel Croatia FTA NL ✔ HU ✔ Kids and family channel, since 11 January 2014 Average audience share: 19.3 per cent* * Average daytime (7:00 to 20:00) audience share in the first half of 2014; target group: viewers aged 4 to 14 15 Geographic expansion Joining forces in Asia Two pay-TV channels already Partnership launched in 5 markets Malaysia ✔ #1 in Europe #1 in the US Singapore ✔ Philippines ✔ Launched Launched Thailand ✔ Family entertainment targeting Male-skewed entertainment basic pay-TV around action, sports and reality Indonesia ✔ 16 Broadcast Priorities for 2014 and beyond 1 Invest in top content 2 Grow new channels 3 Expand footprint in high growth markets 4 Grow second revenue stream 17 Create market-leading content CONTENT CONTENT Resizing of resources concluded Initiatives to drive format development in place Maintain leading position ✔ Acquisitions to strengthen scripted and local entertainment productions Rebalance portfolio ✔ #1 global TV entertainment content producer Growth of online revenues by 62% YoY Deepen ✔ 9,000 hours ofInvestments programming; to strengthen online digital exploitation Distribution intoproduction 200+ territories and distribution 18 Content Priorities for 2014 and beyond 1 Maintain core business 2 Diversify portfolio 3 Grow and develop the network 4 Build a scalable digital business 19 Driving digital transformation DIGITAL Increase of total digital revenue +26%DIGITAL YoY* Structural move in digital monetisation: Grow online ad acquisition of SpotXchange and non-ad business ✔ Europe’s #1 media company in online video Currently generating 4.1 bn video views Expand per month non-linear services ✔ Leading European media Cornerstone investments incompany leading MCNs in online video Enter multi-channel on Youtube ✔ Strong online sales houses network business Investments in fashion and comedywith multi verticals-screen expertise * 2012 non-audited/reviewed 20 Digital Priorities for 2014 and beyond 1 Grow online business 2 Expand non-linear services 3 Develop multi-channel network business 4 Strengthen online advertising sales capabilities 21 THANK YOU FOR ATTENTION Broadcast, Content, Digital – an introduction to RTL Group February 2015 .