Competitive Intelligence on Non-Alc Beverages to Help Make Key Business Decisions Dear Beverage Exec: BBI is the e-mail newsletter that gives you the info you need to keep up with the latest trends in the dynamic world of non-alcoholic beverages. Keeping a sharp focus on innovation and on the competitive landscape helps ensure business success. Beverage Business Insights is your #1 source for this information. Join the many plugged-in readers who get critical up-to-date info about this dynamic business segment . BBI helps you to separate the news from the noise. With so much action, you need a timely, accurate and insightful guide to help you in your investment decision-making process. BBI readers got first looks at new distribution opportunities for new brands like Calypso Lemonade, Sparkling Ice and Neuro functional drinks, as well as efforts by beer distributors around the country to develop sustainable non-alc beverage businesses. BBI gives you frequent updates of scanner data in measured channels, showing category growth and pricing trends. What's more, BBI has long been the most reliable source of info on up-and-coming brands setting up their DSD plans, the channel conflicts that may arise in this new world of hybrid distribution, as well as the contract issues that have kept some brand owners outside the DSD system. BBI also has kept a close watch on intriguing moves by major beverage players & investors in this space, including Coca-Cola's Venturing & Emerging Brands unit and Pepsi's innovation cluster at its Naked Juice unit. Plus in-depth profiles of key players in this arena, from Monster, Vita Coco to AriZona Iced Tea, and early advisories on promising new segments from kombucha to cold-brew coffee to HPP juices to the new generation of enhanced waters! Beverage Business INSIGHTS is edited by longtime beverage trend watcher Gerry Khermouch. Gerry has edited BBI since its launch in 2004, and wrote about beer & beverages for Brandweek and Business Week for a decade. He maintains a special focus on what's innovative, what's new and what's moving off the shelves . He brings that same perspective, plus a nose for news, strong writing and in-depth analysis to BBI. What’s more, BBI is brought to you by Beer Marketer’s INSIGHTS, the leading trade publisher for the beer business, dedicated to fairness, accuracy and timeliness for over 40 yrs. BBI is your #1 source for accurate, timely, actionable information on: Deals – Distribution News - Retailer Changes – No table new New Leaf buys Beverage JD Bev adds NAs in Hint expanded Advertising Network of MD, $2.9 mil NJ; Cone DPS in FL presence in Safeway Campaigns Product Extensio ns – New Investments – Significant Coverage of Fancy Jones Natural extension in Metabrand nears 7- Personnel Shifts in Food Show / Supply- CA; GNC Live Well shake figure financing beverage businesses Side Marketplace See for yourself what people are talking about. Stay in the loop with one easy step - Subscribe to Beverage Business INSIGHTS. BBI comes out at least 90x per year and as soon as possible whenever big news breaks, direct to your e-mail inbox. It costs just $390 per year. That's a small price to pay to stay on top of beverage business trends. Your satisfaction is guaranteed. If you are ever dissatisfied, we will gladly refund the unused portion of your subscription. Don't miss a single lead on hot new non-alc brands. Order today! P.S. Visit www.BevInsights.com/Preview to see what you’ve been missing – and check out a recent issue. ORDER FORM Please start my 1-year subscription to Beverage Business Insights at $390, satisfaction guaranteed For credit card customers, we will continue your subscription as long as you wish without interruption, unless you tell us otherwise. Before the start of your new term, we will simply charge your credit card at the rate in effect. We will notify you in advance of prevailing rates & timing of the charge so you can make any necessary changes. If we cannot charge your credit card we will send you a bill. Please visit www.bevinsights.com/Terms for subscription terms and conditions. If you prefer to order online, please visit www.bevinsights.com/Order . Return form to Beverage Business INSIGHTS, 49 E Maple Ave, Suffern, NY 10901 or Fax to (845) 507-0041 Phone: (845) 507-0044 E-mail: [email protected], website: www.bevinsights.com Here’s a look at some recent BBI articles; actionable info for savvy beverage business executives : In The May 29, 2013 Issue: BEV FORUM: Wall St Panelists Take Skeptical View of Pepsi/Mondelez Combo but Figure Monster Takeout Likely Down Road To Surprise of Ex -AOLer at Helm, Hi nt Has Built Sizable On -Line Biz PROFILE: With Ex -Wholesaler Evans at Helm, J&M Concepts Sets Reese Witherspoon Iced Tea; Expands Realtree Energy NEW PRODUCTS: AriZona’s Shaq Big Can; Califia Farms Enters Cold -Brewed Coffee Wars with Almondmilk Line BEV DROPLETS: Coffee Bean & Tea Leaf Signs on to Keurig System; Starbucks’ Gass Heads to Kohl’s; Dry Soda Signs with Southern Wine in Nev; Icelandic Glacial Heads into Thailand In The May 23, 2013 Issue: SCANNER DATA: CSDs Still Struggling; Energy Rebounds Some but Coke -, Pepsi -Owned Brands Plummet BEV FORUM: Van Rensburg, Chief of Coke’s VEB Incubation Unit, Describes How Fair Oaks Serves as Broader Innovation ‘Platform’; Gives VEB’s Performance to Date a Grade of 7 out of 10 NEW PRODUCTS: Bevyz Systems Combine Keurig and SodaStream; Pepsi, Verlinvest among Investors; Ex -Glaceau Field Marketing Exec Lorber Aboard as First US Employee BEV DROPLETS: Pepsi Seen Bouncing Coke out of Costco Fountain Biz; Vita Coco Readies Push into Kids’ Segment with Coconut Water/Juice Blend In The May 22, 2013 Issue: BEV FORUM: PepsiCo’s Carey on Innovation Efforts: Mid -Calorie Product s Seem Viable; More to Do on Gatorade, Equipment, Packaging Aquahydrate CEO Cochran Heads to Tenn Moonshiner RESTAURANT SHOW: Pepsi S hows Off Striking New Bottles; Pepsi Next Reformulated sans Aspartame RESTAURANT SHOW DROPLETS: Nespresso Launches Aguila Machine; Coke’s Georgia Coffee Brand Offers First Smoothie Mix; Bing Enters Winn-Dixie; Adagio into Gourmet Guru in NY In The May 17, 2013 Issue: DISTRIB UTION: JD Beverage Dials Up NAs in North Jersey; Adds 2 Counties Lifeway Foods Scores 26% Sales Gain, Adds Golden Guernsey Plant to Ease Capacity Constraints Hint Water Deepens Safeway Presence; Shifts Some Output to Nor -Cal Beverage And Much, Much More! The annual subscription cost for Beverage Business Insights – just $390 for a full year, satisfaction guaranteed – is far less than the cost of sending just one employee to the Fancy Food Show , Supply- Side Marketplace , or BevNet Forum. And your subscription gets you reports from an industry veteran who’s covered beverages for over 20 years! Don’t miss this opportunity – subscribe today! Visit www.BevInsights.com/Order or fax or mail the form on the reverse side. START YOUR NO-RISK SUBSCRIPTION TODAY! .