Tarumanagara University From the SelectedWorks of Wulan Purnama Sari October 18, 2016 Civic empowerment movement through new media (Case study of cyber kampong Yogyakarta) Wulan Purnama Sari, Tarumanagara University This work is licensed under a Creative Commons CC_BY-NC-SA International License. Available at: https://works.bepress.com/wulan- purnamasari/14/ ========================================================================== Ongoing Asia: A Challenge to Communications Conference on Communication, Culture, and Media Studies Yogyakarta, 18-20 October 2016 ========================================================================== i Ongoing Asia: A Challenge to Communications Editor: Muzayin Nazaruddin Cover painting: Ali Minanto Typeset and cover design: Zarkoni Penerbit: Program Studi Ilmu komunikasi UII JI. Kaliurang Km,14,5 , Besi, Sleman Yogyakarta 55584 Telp./Faks: 0274-898444 ext 3267 e-mail: [email protected] First published October 2016 Printed in Yogyakarta, Indonesia vi+ 171; 21 X 29,7 Cm ISBN: 978-602-71722-1-0 ii PREFACE The 3rd CCCMS Conference on Communication, Culture and Media Studies 2016 Ongoing Asia: A Challenge to Communications Looking at Asia as a social and cultural entity has been fascinating for scholars, academics, professionals, and other social workers in many decades. In recent years there is a significant alteration in terms of understanding Asia not only as object of studies, but more importantly as an entry point towards new perspective and, probably, even new epistemology. This tendency has also happened in concurrent with the rise of communication technology and medium, especially in the last decade. The so-called new communication era is also another important indicative of the ongoing yet challenging development in current Asian society. Exploring the intertwined ideas on any aspects of new communication era in Asian contexts would be beneficial to understand the dynamic of Asia now. Following the successful inaugural Conference on Communication, Culture, and Media Studies (CCCMS) in 2014 and the second one in 2015, this year we invite academics and others interested in discussing Asia especially in relation to the context of new communication era. The 3rd CCCMS 2016 aims to create an open forum for scholars, postgraduate students, communication and media professionals, and any other relevant parties to disseminate and share their ideas, research, and/or experiences. We welcome both individual and panel abstract from various disciplines or even interdisciplinary works, ranging from communications, strategic communication, creative arts and media, history and memory studies, anthropology, sociology, international relations and political science, cognitive and social psychology, cultural studies, and many more. Yogyakarta, Oktober, 2016 Muzayin Nazaruddin Editor iii CONTENTS PREFACE iii CONTENTS iv 1 Watching Preman Pensiun: Ethnography Study on Retired 1 Bodyguards as Preman Pensiun Soap Opera Viewer Yul Rachmawati, 2 From Barren Land into Tourist Destination 9 (Study of Local Community-Based Tourism in Bleberan village, Playen, Gunungkidul) Suzy Azeharie, 3 Traveling in Communication Perspective 15 Sinta Paramita 4 Fashion, Celebrity, and Entertainment: 21 Attention Economy and the Rise of Indonesian Middle-Class Muslims Abhirama S. D. Perdana 5 Integrated Marketing Communication of Local Government 27 Sidoarjo in Developing Marine Ecotourism Ainur Rochmaniah 6 Commodification of Religious Tradition 35 (Critical Study on Tourism of Islamic Tradition Haul at Pasar Kliwon, Surakarta) Muhammad Ferri Setiawan 7 Convergence of Agenda Setting in Multimedia Era 41 (Case Study on Suara Merdeka Group) Sri Syamsiyah LS & Prof Pawito 8 Constructed Virtual Identity of Muslim Women in Social Media 47 Dian Syariati 9 Civic empowerment movement through new media 55 (Case study of cyber kampong Yogyakarta) Wulan Purnama Sari iv 10 The Use of Social Media by Bandung City Government 63 in Increasing Public Participation Heru Ryanto Budiana, Diah Fatma Sjoraida, Dede Mariana & Centurion Chandratama Priyatna, 11 Adolescents, Korean Dramas, and Local Wisdom Values 71 Ade Muana Husniati & Maryam 12 Social Media: Democracy in the Shadow of Fanaticism 76 Sulih Indra Dewi & Akhirul Aminulloh 13 PRFM Radio: dynamism in mainstream media and public 89 engagement Nunik Maharani Hartoyo, Efi Fadilah & Pandan Yudhapramesti 14 Globalization and Nationalism: Perceived Self, Identity, and the 97 Search for Ontological Security (Analysis of the Identity Negotiation Process of Expats in Jakarta) Naniek N. Setijadi 15 BPN2TKI Website Utilization in Improving Services and Protections 105 of Indonesian Workers in Asia Pacific Region (Case Study on BP3TKI in West Java) Nuryah Asri Sjafirah & Ika Merdekawati, 16 Intimate Communication in the Urban Gay Circle in Indonesia 111 (Phenomenon Study on the Usage of Grindr as the Medium of Communication) Rotua Nuraini Tampubolon 17 Re-Interaction on Online Media in Indonesia 119 Fitri Yuliantri Permana, 18 The Synthesis of the Previous Research on Peace and Conflict 127 Communication Related to the Southernmost Thailand Phirakan Kai-nunna 19 The Communication Pattern of Female Headed Household in the 137 Empowerment Program of Serikat Pekka in Kecamatan Gerung, Kabupaten Lombok Barat, NTB Chairiawaty & Kiki Zakiah 20 The Religious Pluralism Model of Communication in Interfidei 145 Yogyakarta Chatia Hastasari v 21 Cultural Pluralism and Ethnic Identity Negotiation India and Betawi 151 in Jakarta (Studies in the Phenomenology of Indian Communities in Sunter, North Jakarta) Ramita Hapsari & Widyo Nugroho, 22 Children of the Pyre: 159 Rajesh S. Jala’s Documenting of India’s Caste System Robert Cross 23 Babystagram Phenomenon Among Indonesia Celebrities Instagram 163 Accounts: Semiotic Analysis on Photographs at Babystagram Account Lidya Novitasari Saragi Turnip, Roro Retno Wulan & Ruth Mei Ulina Malau vi Proceeding of The 3rd Conference on Communication, Culture and Media Studies ISBN: 978-602-71722-1-0 Watching Preman Pensiun: Ethnography Study on Retired Bodyguards as Preman Pensiun Soap Opera Viewer Yul Rachmawati Universitas Gadjah Mada, Jl. Teknika Utara, Pogung, Sleman, Yogyakarta, Indonesia, (0274) 544975, [email protected] Abstract Preman Pensiun which is directed by Aris Nugraha is a popular TV sitcom (soap opera) on top rating in one Indonesian TV channel. This series is about daily life of retired bodyguards and their family in one of biggest city in Indonesia with all high- lifestyle, Bandung. This series also shows portrait of the marginality through main characters, such as bodyguards who are displayed so playful with strong locality discourse. The purpose of this study is to see the practice of watching television through ethnographic method. This is an important issue seen in the context of great change in Indonesian media especially television after political transition in Indonesia since 1998, because it has created the number of people living below the poverty line and also various television programs have increased quickly in this time period, for example situation comedy. Based on my research, the practice of watching television is categorized as multiple activity in one time and the existence of television in various rooms such as in family room and bedroom shows that television has been integrated and cannot be separated from everyday life. Keynote : Marginality; Preman Pensiun; Reception Studies; Soap Opera ; Television 1. Introduction produce local programs and soap opera became a local featured program that dominated prime time in almost of all Indonesia television stations. Preman Pensiun (Retired Bodyguard or PP) is Furthermore, the popularity of soap opera one of soap operas or situation comedy by Aris especially PP doesn’t stop until rating level, but Nugraha which attracts Indonesian people. Since this soap opera has gotten three nominations in the first session of PP which was aired on January Festival Film Bandung (FFB) held on September 12, 2015, second session on May 25, 2015, and 12, 2015. In this event, PP won two categories : third session on December 14, 2015, this soap Sinetron Serial Terpuji (Best Soap Opera) and opera had received good and the highest rating. Pemeran Pria Sinetron Serial Terpuji (Best Soap This rating is also influenced by its time slot Opera Actor). This popularity cannot be detached around afternoon in prime time. from Aris Nugraha as a screenwriter and director This high rating may be an indication that soap who shows us another side of Bandung city by opera still become the favorite show of Indonesian showing the lives of marginal people, such as society. Soap opera is a unique phenomenon in bodyguard or thugs, pickpockets, traders, drivers, Indonesian television and developed in 1980s at domestic assistant, and parking attendants. TVRI (Sujarwa, 2010:10). Since 1980, soap opera In other words, PP is trying to lift up the lives then has grown with the emergence of big five of marginal people in Bandung with making television station, one of which is RCTI. According bodyguard as the main character. Marginality to Inside Indonesia quoted by Sujarwa (2010 : 10), problem is mediated through complex audiovisual at that time (1980) television stations had to Yogyakarta, 18-20 October 2016 1 Yul Rachmawati, Watching Preman Pensiun: Ethnography Study on Retired Bodyguards as Preman Pensiun Soap Opera Viewer media, especially television. This soap opera is that ethnography, especially audience ethnography trying to show