Changes at Limited Brands For Further Growth in Accessories and Henri Bendel January 20, 2011 9:16 AM ET COLUMBUS, Ohio (Jan. 20, 2011) – Limited Brands (NYSE: LTD) announced today that Ed Bucciarelli, who joined the company in 2005 in the dual role of president of Limited Brands Accessories and chief executive officer of Henri Bendel, will now broaden his focus beyond Henri Bendel to help strengthen and expand accessories development. While Bucciarelli will still focus on the creative side of the brand, Limited Brands has hired Chris Fiore to join as president of Henri Bendel. Fiore will run day-to-day operations of the business. Chris brings experience in retail operations, brand development and international expansion from Lord & Taylor, Gap, Coach and, most recently, American Eagle. “Under Ed’s leadership the iconic brown and white stripes that Henri Bendel is known for have been seen in more cities and on more fashion-forward products than ever before,” said Leslie Wexner, chairman and chief executive officer of Limited Brands. “We want that growth trajectory to continue at Henri Bendel while strengthening our accessories business internationally. With Ed focused on the new and the next, and Chris – who has a tremendous leadership track record – shepherding Henri Bendel, we are well-positioned for further success.” “This is perfect,” said Bucciarelli. “Bringing on Chris – a former president of Coach retail – to run the daily operations of Henri Bendel allows me to further extend the sophisticated Henri Bendel collection and also to develop creative accessories that capture the world through our growing international presence.” In addition to the 5th Avenue flagship Henri Bendel store in New York City, the company owns and operates 10 Henri Bendel accessories stores in prestige malls in California, Florida, Michigan, New Jersey, Ohio, Pennsylvania and Texas, with plans to open additional locations in 2011. ABOUT HENRI BENDEL: Henri Bendel, Manhattan’s legendary Fifth Avenue boutique -- known for fabulous shopping events, frequent celebrity sightings, and dramatic window displays -- has long influenced the shape of American fashion with an unmistakable sense of style and a keen eye for the new and the next in women’s accessories, never fail gifts and beauty. Henri Bendel has been honored as Innovative Specialty Retailer by WWD’s Beauty Biz and as The Retailer of the Year for 2010 by The Accessories Council. One of New York’s chicest shopping environments, the company now also owns and operates 10 accessory stores in the United States. Henri Bendel is a destination for the world’s most stylish shoppers. For more information, please visit: www.henribendel.com ABOUT LIMITED BRANDS: Limited Brands, through Victoria's Secret, Pink, Bath & Body Works, La Senza, C.O. Bigelow, White Barn Candle Co. and Henri Bendel, is an international company. The company operates 2,662 specialty stores in the United States and its brands are sold in more than 700 company- operated and franchised additional locations world-wide. The company's products are also available online at www.VictoriasSecret.com, www.BathandBodyWorks.com, www.HenriBendel.com and www.LaSenza.com. For further information, please contact: Limited Brands: External Communications Tammy Roberts Myers (614) 415-7072 [email protected] Page 1/1.