Parma Town Center Strategic Master Plan 09.03.19 Acknowledgements CITY OF PARMA Timothy DeGeeter, Mayor Shelley Cullins, Economic Development, Grant Writer Paul Deichmann, Building Commission / Engineer Melissa Morrow, Assistant City Engineer Erik Tollerup, Director of Economic Development PROJECT TEAM & STEERING COMMITTEE Elena Abramovich, Make Believe Dave Nedrich, Parma Area Chamber of Commerce Michelle Devlin, Shoppes at Parma Kathy O'Connor, University Hospitals Maribeth Feke, GCRTA Derek Schafer, West Creek Conservancy Katherine Holmok, Parma Planning Commission Katie Sieb, NOACA Dennis Kish, Parma Councilman Mary Beth Talerico, University Hospitals Scott Morgan, Cuyahoga County Public Library CITY OF PARMA 6611 Ridge Road Parma, Ohio 44129 440.885.8000 www.cityofparma-oh.gov 2 ACKNOWLEDGEMENTS COUNTY PLANNING The Cuyahoga County Planning Commission’s mission is to inform and provide services in support of the short and long term comprehensive planning, quality of life, environment, and economic development of Cuyahoga County and its cities, villages and townships. PLANNING TEAM Glenn Coyne, FAICP, Executive Director James Sonnhalter, Manager, Planning Services Michael Mears, PLA, Senior Planner Dan Meaney, GISP, Manager Information and Research Robin Watkins, GIS Specialist Nichole Laird, Planner Kayla Kellar, Planning Intern Hannah Kiraly, Planning Intern CUYAHOGA COUNTY PLANNING COMMISSION 2079 East 9th Street Suite 5-300 Cleveland, OH 44115 216.443.3700 www.CountyPlanning.us PARMA TOWN CENTER - STRATEGIC MASTER PLAN 3 Table of Contents 01 - INTRODUCTION 1.1 - Parma Today 1.2 - Planning Context 1.3 - Project Area 1.4 - Previous Planning Studies 7 1.5 - Planning Process 02 - SITE PROFILE 2.1 - Location, Accessibility, & Context 2.2 - Site Mobility 2.3 - Land Use, Zoning 23 2.4 - Ownership, Building Inventory, & Parking 03 - COMMUNITY VISION 3.1 - Identity & Vision 3.2 - Guiding Principles 3.3 - Target Areas 51 3.4 - Development Typologies 04 - GOALS & ACTIONS 4.1 - Goals & Actions Framework 4.2 - Districtwide Framework 4.3 - Connections Framework 4.4 - Openspace Framework 65 4.5 - Development Framework 05 - IMPLEMENTATION 5.1 - Implementation Overview 5.2 - Reading the Tables 5.3 - Near-Term Goals 5.4 - Medium-Term Goals 5.5 - Long-Term Goals 125 5.6 - Potential Funding Sources 06 - APPENDIX 6.1 - Public Meeting #1 Results Report 6.2 - Public Meeting #2 Results Report 163 6.3 - Public Meeting #3 Results Report 4 TABLE OF CONTENTS Connected Vibrant Sustainable Welcoming PARMA TOWN CENTER - STRATEGIC MASTER PLAN 5 Source: Cleveland.com 01 - Introduction WHATS INSIDE? HOW DO I USE IT? The Parma Town Center Strategic Master Plan Recognition of these issues and the guiding vision 01-Introduction includes an overview of the City, embodies all the City of Parma has to offer. The they create, provide the grounds on which the City's a review of recent plans, and contextual maps of study area identified from the 2014 Parma Mayor's goals, catalyst projects, and strategic action steps the Project Area. Town Center Task Force, contains a diverse mix of are built upon. Ideas that will help to inspire and civic, institutional, and commercial uses, all located transform the community. Once identified these 02-Site Profile addresses the existing zoning, at the heart of the community. The purpose of context sensitive design and planning solutions land uses and ownership, retail vacancies, this plan is to strengthen the city's commercial can then be developed into implementation parking, transit connections, and open space for and civic core by expanding its connectivity to policies helping the community track progress the Project Area. surrounding neighborhoods, thereby creating a toward achieving the desired vision. 03-Community Vision outlines broad ideas thriving community and regional destination that articulating the community’s desired future. With identifies and connects with the areas distinctive The Master Plan is sponsored by the City of Parma input from residents, businesses, and community history and character. and Mayor Timothy J. DeGeeter. Funding for the process has been provided through Cuyahoga leaders the plan will update the visions outlined in The Plan examines the Existing Conditions County's Community Master Plan Update the Town Center Task Force Plan. throughout Parma and the project site. Program. 04-Goals & Actions are based on the community Developing a Neighborhood Profile helps identify vision and with help from the Project Team and the demographic trends and challenges that . Steering Committee, County Planning will update exist today and into the future. The Site Profile the Town Center Task Force goals to help realize addresses the opportunities and constraints that the Community Vision. exist within the Project Area. These analyses aided by input from community stakeholders builds the 05-Implementation We will outline rough foundation for developing visions for the City's timelines, responsible parties, priority goals, future. The broader visions guiding the planning and potential funding sources for implementing process are based on this community's input and strategic action steps. themes identified in previous Master Plans. 06-Appendix PARMA TOWN CENTER - STRATEGIC MASTER PLAN 7 Source: Cleveland.com PARMA TODAY PARMA'S EARLY HISTORY POST-WORLD WAR II GROWTH The City of Parma started out as a township Similar to other Northeastern Ohio communities, in the Western Reserve commonly known as Parma saw tremendous growth after World War ‘Greenbriar’. After the area was surveyed by the II when the shift to suburban lifestyles and the Connecticut Land Company in 1806 and was automobile became prominent. The population settled by Benajah and Ruth Fay in 1816, it became of Parma boomed between 1950 and 1970 from Parma Township in 1826. During this period the around 28,000 residents up to over 100,000 township remained mostly agricultural and in residents as Parma became one of the fastest 1911, present day Parma Heights separated growing cities in the United States. Currently, itself from Parma Township and incorporated Parma remains the 9th largest city in the state as a village. Thirteen years later in 1924, Parma of Ohio and one of Cleveland largest suburbs incorporated as a village followed by adopting a occupying 19.7 square miles. This post war mayor-council form of government in 1926. The period also saw great commercial, industrial, and City saw increased growth during this decade institutional growth: General Motors opened a which included the development of Ridgewood Chevrolet plant in 1949, Parmatown Shopping Gardens, an ambitious development project Center opened in 1956, Parma Community by H.A. Stahl that patterned itself after Shaker General Hospital opened in 1961, and the Heights, Ohio and the Garden City movement. Western Campus of Cuyahoga Community Ridgewood was designed and marketed as a College was established in 1966. By the late model village and residential community, able to 1980’s and early 1990’s, like other Midwestern accommodate 40,000 residents on over 1,000 Suburbs, Parma suffered from plant closings, acres of land free of the congestion, noise, and job losses, and population decline. The decrease pollution of Downtown Cleveland. The City of in residents continued over coming decades as Parma was finally established in 1931 after a population dropped to 88,000 in 1990, 85,766 in proposition to annex it to Cleveland during the 2000, and 81,601 in 2010. Parma’s current 2016 Great Depression was defeated. estimated population is 79,425, a 20% drop from its post-World War II peak. Source: Cleveland Memory Project 8 INTRODUCTION PARMATOWN MALL PARMA TODAY The present-day Shoppes at Parma started as the Known in the Cleveland region for its rich outdoor Parmatown Shopping Center in 1956, cultural history and population, Parma has anchored by The May Company. The shopping several large ethnic groups and communities center opened to serve Parma’s fast-growing post- including German, Polish, Slovakian, Italian, and World War II population. It was later transformed Irish. This cultural milieu manifests into distinct into the enclosed Parmatown Mall in the 1960s. Districts from the Polish and Ukrainian Villages The past decade saw a gradual decline in the to cuisine like paczki and perogies. This unique mall, reaching a low point in 2012 when Macy’s, composition helps create plenty of small, family- the mall’s largest remaining anchor tenant closed. owned businesses stretching throughout Parma’s After that, Phillips Edison & Co. purchased the different neighborhoods. Seven Hills, Parma site with plans to restore the center to its original Heights, and Parma all make up the Parma open-air status. In 2014, the Mayor of Parma City School District, one of Cuyahoga County’s created the Town Center Task Force to ensure largest, with even more Catholic Elementary the redevelopment fit the visions of the City. and High Schools located throughout the city. With historical Stearns Farm on Ridge Road, and Growth and development has also occurred in the 90-acre Cleveland Metroparks Big Creek the area surrounding The Shoppes at Parma: Reservation on West Ridgewood Drive, the City a new building for the Parma Branch of the still has plenty to offer in terms of recreation and Cuyahoga County Public Library was completed in education to go along with its diverse attractions 2013; University Hospitals has partnered with the in entertainment and culture. Parma Community General Hospital to expand its reach; and Byers Field, the second largest football stadium in Cuyahoga County, is home to multiple Sources: high school sports teams and now two Cleveland Parma Mayor’s Town Center Task Force Action Plan https://case.edu/ech/articles/p/parma/ professional sports teams. http://www.clevelandmemory.org/parma/timeline.html http://shoppesatparmaoh.com/about/ Source: Cleveland Memory Project PARMA TOWN CENTER - STRATEGIC MASTER PLAN 9 REGIONAL CONTEXT Regional Context The City of Parma is in the south-western part of Cuyahoga County and borders Parma Heights, L C Broadview Heights, Seven Hills, and Brooklyn.