RiSE Cross National Research Program 3rd RiSE Conference Program "Creative Economy" Transformation to a new economic paradigm Diplomatic Academy of Vienna Bruno-Kreisky-Saal June 2-4, 2014 Initiative Future Association RiSE Program Coordinator ZVR 220 918 961, Hildebrandgasse 28, 1180 Vienna/Austria Tel: +43 (1) 99 717 02, Fax -99, [email protected] Conference Introduction We welcome you to the 3rd RiSE Conference from June 2‐4, 2014 at the Diplomatic Academy of Vienna, advancing our joint effort towards a favorable future development in our countries. Both Austria and South Korea have called to foster innovation and scientific excellence. In search for a ʺcreative economyʺ – one that is dominated by highly innovative enterprises with a societal mission – not only technological innovations are being called for, but especial‐ ly social innovations such as new business models, resulting in improved competitive advantage and productivity. Therefore, this yearʹs conference is dedicated to the following topic: ʺCreative Economyʺ ‐ Transformation of our economies to viable systems that create added economic, social and ecological value to society. The contributions will shed light on the greatest challenges and chances on the pathway to creative economy from a social, ecological, and entrepreneurial perspective, as well as to the question how to transform traditional businesses into viable socio‐economic enterprises. Each perspective will be presented from the viewpoints of science, policy, and practice. The invited speakers represent leading scientific and policy institutions as well as highly viable and innovative enterprises. Thus, the 3rd RiSE Conference will answer the following questions: • Which are the greatest challenges and chances on the pathway to a highly innovative, creative socio‐economic system? • How can the transformation to viable socio‐economic enterprises be fostered? Answering such questions demands for an interdisciplinary approach, that is why scholars from different fields of research are invited to the conference. In addition, practitioners and policy‐makers will be asked to share their viewpoints with the scientific community. The conference that will analyze the above presented topic from three perspectives: 1. The societal perspective (fostering creativity and innovativeness among people by serving a social purpose) 2. The ecological perspective (pathways to a viable ecosystem) 3. The entrepreneurial perspective (transformation to creative, innovative enterprises that integrate social and/or ecological issues into their business) By working towards a Viable Socio‐Economic Enterprise model (V‐SEE), embedded in a suitable ecosystem, the overall RiSE program aims at ʺRaising competitive advantage and productivity by combining social purpose and economic activityʺ. As such, it is possible to create social value paired with business excellence. The results of the Conference will be depicted in a detailed report, pointing to the necessity of a ʺTransformation to a new economic paradigmʺ, as emphasized by Korean President Park GeunHye. 3rd RiSE Conference Schedule_140526‐rel.odt 2 Distinguished Opening Ceremony Guests Herta Margarete Habsburg‐Lothringen, Flame of Peace Association Austria Ambassador SONG, Embassy of the Republic of Korea Ambassador Dr. Hans Winkler, Director, Vienna School of International Studies Councelor ChangRok Keum, Embassy of the Republic of Korea Deputy Dr. Marcus Bergmann, Head of Department for Scientific Cooperation, BMEIA ‐ The Austrian Foreign Ministry Sobang Yoo, Secretary General of the Austrian‐Korean Friendship Association Visiting Professor Dr. Michel Cullin, Vienna School of International Studies, Directeur du Centre Félix Kreissler de recherche sur les relations franco‐autrichiennes Ao. Univ.Prof Univ.Doz. Dr. Richard Trappl, University of Vienna, Institute of East Asian Studies; Eurasia‐Pacific Uninet Fund. Prof. Dr. Karl Aiginger, Director, Austrian Institute of Economic Research (WIFO) Dr. Christoph Schneider, Head of Economic Policy Department, Austrian Chamber of Commerce JunSik Park, General Manager KOTRA Vienna Herbert Friesacher, Investment Promotion KOTRA Vienna 3rd RiSE Conference Schedule_140526‐rel.odt 3 Conference Contributions 3rd RiSE Conference Schedule_140526‐rel.odt 4 Conference Schedule Monday, June 2, 2014 Diplomatic Academy of Vienna Favoritenstraße 15a, 1040 Vienna/Austria Bruno‐Kreisky‐Saal OPENING CEREMONY Time Program Speakers/Comment 09:00 Welcome Yobeliee® Reception 09:30 Opening of Conference Mag. Maria‐Christina Fenböck Executive Director, Initiative Future Association Welcome addresses Welcome by the Diplomatic Academy of Vienna Ambassador Dr. Hans Winkler, Director Greeting by Herta Margarete Habsburg‐Lothringen, Flame of Peace Association His Excellency, Ambassador Song, Embassy of the Republic of Korea 10:00 Opening statements Prof. Dr. Karl Aiginger, Director, Austrian Institute of Economic Research (WIFO) Dr. Christoph Schneider, The Austrian Chamber of Commerce, Head of Economic Policy Prof. Dr. Chul‐Woo Moon, Sungkyunkwan University, KoSEA advisory committee Prof. Chull‐Young Lee, CEO&Chairman, Social Enterprise Network Korea 10:45 Impulse Lectures Univ.‐Prof. Dr. Rainer Dormels, University of Vienna, Korean Studies/Institute of East Asian Studies Prof. Dr. Dong‐Sung Cho, Cheung Kong Graduate School of Business Beijing/Seoul National University: Devising government policies and business strategies ‐ introduction to “Creative Management Through 4 Arithmetic Operations” 11:45‐ End of Opening Ceremony Lunch sponsored by 3rd RiSE Conference Schedule_140526‐rel.odt 5 Monday 2. 6. 2014 AFTERNOON SESSION Time Program Speakers/Comment 13:00 Session I Overview & Central Questions Mag. Maria‐Christina Fenböck 13:15 Academic Perspective Prof. Dr. Dong‐Sung Cho, Cheung Kong Graduate School of Business Beijing/Seoul National University: ʺProducing creative results with the 4 Arithmetic Operations approach” 13:45 Policy Perspective Prof. Chull‐Young Lee, Social Enterprise Network Ko‐ rea: ʺKoreaʹs Experiences in Social Enterprise: Social Innovation and Blended Value Approach for Creative Economyʺ 14:15 Practitionerʹs Perspective VIDAMET e.U., Graz/Austria Alexander Krenn, Founder and Executive Director: ʺRaising innovativeness and creativity among employeesʺ 14:45 Coffee Break 15:00 Impulse: ʺThe Vision of Christine Fenböck, Founder and President of Helping Changed Lives ʺ Hands Family, the Childrenʹs Aid Ministry of Initiative Future Association 15:30 Discussion Forum Reflection and Consolidation with participants & ʺServing a Social Purposeʺ stakeholders, guided by Central Questions 16:00 Consolidation of Results 16:30 Individual Evening Program Tuesday, June 3, 2014 BRUNO‐KREISKY‐SAAL Time Program Speakers/Comment 08:45 Arrival & Morning Coffee 09:00 Session II Mag. Maria‐Christina Fenböck Overview & Central Questions 09:15 Academic Perspective Univ.‐Prof. Dr. Jens Dangschat, Vienna University of Technology: ʺStrategy‐oriented planning and sustaina‐ bility issuesʺ 09:45 Policy Perspective Prof. Dr. Chul‐Woo Moon, Sungkyunkwan University, KoSEA advisory committee: ʺchallenges and chances on the pathway to creative economyʺ 3rd RiSE Conference Schedule_140526‐rel.odt 6 3rd RiSE Conference Schedule_140526‐rel.odt 7 Wednesday, 4. 6. 2014 Initiative Future Association Hildebrandgasse 28, 1180 Vienna Parlor Room Time Program Speakers/Comment 09:15 Welcome Ing. Gunter Fenboeck, Initiative Future Association – Senior Advisor and Chairman 09:30 Workshop Session Consolidation of results for Conference Report Initiative Future Team & Research Partners Mag. Maria‐Christina Fenboeck and Marianne Jung ʺThe Concept of Viable Socio‐Economic Enterprises V‐SEEʺ Break 11:30 Conference Synthesis Initiative Future Team & Research Partners: ʺTowards the Viable Socio‐Economic Enterprise Modelʺ Farewell We thank all RiSE Program Partners for answering our ʺcall to riseʺ, and look forward to a very fruitful conference in Vienna! Yours sincerely, Mag. Maria‐Christina Fenböck Executive Director RiSE Program Coordinator Initiative Future Association Hildebrandgasse 28, 1180 Vienna, Austria/Europe Tel. +43 (1) 99 717 02 -40, Fax -99, [email protected] 3rd RiSE Conference Schedule_140526‐rel.odt 8.