THE BIONEERS RADIO PROGRAM HAS HELPED US ESTABLISH an AUDIENCE THAT Was Being Completely Brainwashed by Corporate Media Perspectives and Mate- Rials

THE BIONEERS RADIO PROGRAM HAS HELPED US ESTABLISH an AUDIENCE THAT Was Being Completely Brainwashed by Corporate Media Perspectives and Mate- Rials

SEEING AROUND CORNERS BIONEERS YEARS 25 OF VISIONARY LEADERSHIP YEARBOOK MEDIA OUTREACH PROGRAM 1 BIONEERS MEDIA OUTREACH Changing the Mindscape: Bioneers Media Outreach Every year the Bioneers Conference is attended by as many as 100 members of the press, with additional media covering our programs and projects all year long. Changing the World By Changing the Story The Scene: 1990 ur impulse to create Bioneers was to spread the word about breakthrough solutions for our most pressing environmental and social crises. When people realize solutions exist, it leverages the pressure for change, O always our purpose. It was immediately clear the conference provided a perennial wellspring of powerful me- dia content seldom found elsewhere, including marginalized voices and issues. Early on we began using the phrase, “Communicate, Connect, Catalyze.” Our goal has always been to bring attention to the people and projects we showcase. From the inception, we gained press coverage nationally and locally, and edited, published and disseminated audiotapes and transcripts, including “Voices of the Bioneers” features that soon found their way into the media. At This Gathering, the Only Alternative Is to Be Alternative By Patricia Leigh Brown The New York Times (October 24, 2006) Along with Diablo winds and ripe persimmons, fall here brings with it a migratory phenomenon known as the Bioneers, … something of a megachurch for the Prius set. “The issues they were raising a decade ago, from local food to rooftop power, have moved into the mainstream,” said Bill McKibben, a writer who spoke at last year’s conference. “The Bioneers has been consistently ahead of the curve. It began as a gathering place for a fairly small number of like-minded people but is now a hatchery for the next wave of important ideas that five years hence people will be talking about in Rotary Clubs.” CLICK HERE TO READ FULL STORY i Sampling of media reporting on the Bioneers. BIONEERS: 25 YEARS OF VISIONARY LEADERSHIP BIONEERS MEDIA OUTREACH 2 Receiving our first major funding in January 1998, we ramped up our Public Education & Media Outreach program. Growing the conference exponentially, we generated a large library of content and produced: Environmentalism With a Social s The Bioneers radio series distributed nationally and globally. Conscience s An anthology book series (6 to date) and 2 Bioneers books by Kenny Ausubel. Joliange Wright, The Nation. November 19, 2007. “At the eighteenth annual Bioneers Conference, environmental- s National and global TV broadcast of keynotes on Free Speech TV and Link TV. ists and social activists are creating alliances that allow the poor s Press and media coverage for speakers and the organization. to share the promise of a greening America. The face of the envi- ronmental movement is changing. No longer strictly the domain s Outreach that attracted filmmakers, leading to multiple third-party films. of nature enthusiasts, a new socially conscious environmental- s Syndication of Voices of the Bioneers text excerpts. ism is becoming mainstream.” s Weaving the World audio samplers. CLICK HERE TO READ FULL STORY s Content for educational institutions. s Digital media distribution on iTunes and SoundCloud. s A dynamic web site. Cambiando el mundo s Live broadcast and/or DVD’s to Beaming Bioneers community conferences. Bioneros en Europa: Acciones sostenibles e inspiradas por la naturaleza Después de más de veinte años, el congreso Bioneers Global, salió por primera vez de California: del 30 de th mayo al 1º de junio de 2010, este evento por primera vez tuvo lugar en Countdown to Extinction: The 11 HourEuropa, reuniendo a 305 participantes, provenientes de 31 países, en Antropia, un centro antroposófico en medio de la says we’re all gonna die — but maybe notnaturaleza cerca de Ámsterdam. By Judith Lewis, LA Weekly. Wednesday, Aug 15 2007 l tema central del evento fue la biomímesis, es decir van integrando en puestos de liderazgo y que ellas son 42 la innovación inspirada en la naturaleza, aplicada a urgentemente necesarias para la transformación de este “Many of the people in the film will be familiar to viewers who have attended la economía, la tecnología y el liderazgo. mundo. Hay que liberarse de los esquemas tradicionales, y Lo que especialmente impresionó fue la at- requiere valor y fuerza para ser vulnerable y para compartir Emósfera de encuentro personal durante el congreso. A ello los acontecimientos. Bioneers’ annual conference. They are all galvanizing speakers, ready withPor inven PETRA contribuyó- que todos los que nos habíamos inscrito recibi- Las “parteras” de la comunidad de Bioneros son NINA JEBENS-ZIRKEL, mos anticipadamente no sólo el programa y los temas de SIMONS y KENNY AUSUBEL (www.bioneers.org), ambas pro- Arquitecta e ingeniera diplo- los grupos de trabajo, sino también las fotos y las direccio- venientes de Califormia. Las dos se pronunciaron con es- tions to explode definitions of the possible — inventions that sometimesmada, vive seemen la provincia like de Huesca nes de correo electrónico de todos los demás participantes, peranza sobre un futuro común, podemos aprender de la www.jebens-architecture.eu lo cual nos brindó la oportunidad de una preparación efec- naturaleza a la hora de emprender los próximos pasos, por benevolent wizardry, but have also remained confined to the margins of progrestiva -del evento. ejemplo para romper con la dependencia del petróleo, lo Arriba. Kenny Ausubel, La primera tarde del congreso sirvió a que los partici- cual, desde hace tiempo, podría haber sido posible gracias cofundador del pantes nos conociéramos personalmente dando la oportu- al empleo de fuentes de energía renovables. sive environmentalism. I wanted to see these people in the boardroomsmovimiento of Bioneroslargenidad de 10 minutos de intercambio entre cada uno y cada una (speed-dating) . La cena de este día, que discurrió en Biomimikry: Aprender de la naturaleza corporations and on White House energy task forces, and I desperately wantedun ambiente agradable y tuvo lugar en un castillo perfecta- JANINE BENYUS (www.biominikryguild.com; www.jani- mente restaurado. Fué acompañada por ponencias inspira- nebenyus.com, www.asknature.org), bióloga e investiga- doras y música clasica. dora sobre el concepto de la biomímesis habló sobre un them to be heard. So it’s a thrill to see all of these people and more show up in diseño sostenible inspirado en la naturaleza. La vida se li- Ponencias, encuentros de trabajo bera del dominio de la restricción: podemos interpretar las The 11th Hour. Their presence makes the film seem like a magical portal into ya encuentros personales limitaciones como desafíos para abrir el camino hacia nue- Todo el congreso, que había sido eficientemente orga- vas soluciones, podemos abrazar las fronteras. Los proble- nizado por MARCELLO PALAZZI (www.progressio.org), fue mas se disuelven a través del contacto. La naturaleza nos secret society, one brimming with solutions to the riddles that threaten to kill usuna mezcla equilibrada entre ponencias y encuentros de ofrece unos principios geniales. Algunos ejemplos son: la trabajo sobre temas específicos. Además, estaba previsto el manera en que los peces se mueven en grupos por el agua off if we don’t answer them soon and get them right.” tiempo suficiente de pausas para el intercambio personal, nos enseña cómo aprovechar mejor la fuerza del viento; con el fin de construir redes y de entablar relaciones de las características de la piel de los tiburones nos muestra negocio. El suministro de bebidas y comidas, todas prove- cómo podemos ahorrar combustible por medio de un tra- nientes de cultivos orgánicos, fue óptimo; y la música clási- tamiento de las superficies de los aviones; los hongos en CLICK HERE TO READ FULL STORY ca de FABIUS ENSEMBLE contribuyó a amenizar el ambiente. las mucosas nos dan lecciones de cómo deberíamos mejo- Hubo una ronda de intercambio para mujeres y otra rar nuestros caminos de transporte. “¿Qué pasaría si las para hombres, dando lugar a que los y las participantes, ciudades se comportaran como sistemas ecológicos natu- reunidos en ámbitos exclusivos de género, pudieran inda- rales?” gar y expresar lo que les mueve en su interior. En una mesa redonda sobre “Mujeres en puestos de liderazgo” (women No existen líneas rectas en la naturaleza leadership) se especificó que ahora las mujeres también se JAY HARMAN de Australia (www.jayharman.com) infor- ECOHABITAR nº 27. Otoño 2010 BIONEERS: SEEING AROUND CORNERS i Bioneers in the Spanish and Japanese press. 3 BIONEERS MEDIA OUTREACH In 2013-14, we launched several new media ventures: s Themed Media Collections of “greatest hits” of keynotes and associated radio shows. s Online distribution including iTunes, SoundCloud, the Roku Channel and Fora.tv. s A Media Pollinator program for individuals, companies and organizations to help spread content and engagement. On the Horizon: While releasing our own content library ongoing, we want to provide online access to a year-round “digital coral reef” featuring insider news, views, campaigns and initiatives from the larger Bioneers community, with pathways for direct public engagement. Today most Americans and many others get the majority of our “environmental education” through media. As human beings, we’re hard-wired for story and metaphor. We live in a “house made of stories,” as Native American author N. Scott Momaday put it. Changing the story changes the world. Our metric is Return on Engagement. The founding IT SHOULD BE THE MEDIA’S RESPONSIBILITY TO vision endures. “ go to where the silence is.” Media Milestones – AMY GOODMAN, DEMOCRACY NOW! Bioneers Radio “THE BIONEERS SERIES IS A VALUABLE PART OF OUR PROGRAMMING SCHEDULE. It addresses the most important issues facing our world… plus it offers solutions to many of these pressing issues.” – JUDY PETULLO, KPOV.ORG The multi-award winning series The Bioneers: Revolution from the Heart of Nature is our biggest outreach tool.

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