october 2011 INSIDE THIS MONTH Volume 39 Issue 10 The No.1 choice for global drinks buyers ISC SPECIAL SUPPLEMENT LISTING ALL TROPHY AND MEDAL WINNERS PRE-MIXED DRINKS THERE'S MONEY IN THE MIX TEQUILA POSITIVE VIBES CAT THAT GOT Máté Csatlós, THE winner of the UK MONIN CREAM Cup 2011 ! NEW ERA FOR LIQUEURS? Drinks International 285 x 230.indd 1 29/09/11 17:50 Contents Agile Media Ltd, Zurich House, East Park, Crawley, West Sussex RH10 6AS +44(0) 1293 590040 drinksint.com 40 18 Onwards and upwards... aving survived the TFWA Cannes onslaught, it is now a question of what are we Hgoing to do this side of Christmas? I am joking of course. The DI team 30 would kill me if I were to perpetrate the idea that we are all sitting around compiling our Christmas lists. News Features Nevertheless, the Tax Free World Association 05 business News 18 cream Liqueurs exhibition is such a momentous event for everyone 08 travel retail News Healthy and low fat cream liqueurs? in the travel retail category that it takes some coming 10 What’s New Surely not? Hamish Smith reports down from. Everyone enjoyed the long days and higher temperatures, but one can assume it will move back to 28 Pre-mixed Drinks October next year as the resort will undoubtedly prefer to Analysis They are coming in under the radar. up occupancy rates in the quieter autumnal months. 14 Profile:Salvatore at Playboy Fortunately Lucy Britner has spotted them There was the usual plethora of travel retail exclusive Salvatore Calabrese has the bar at the launches aimed primarily at the rich – The Macallan recently opened Playboy Club. Christian 27 tequila in Lalique springs to mind at US$20,000 and just Davis has to see the bunnies The category is under pressure from 400 bottles. But the new-look Tullamore Dew is at an international spirits such as whisky and ‘everyday low price’. So the oridinary punters who throng 16 champagne vodka. Paul Wootton takes a shot the concourse and, heaven forbid, sleep on the benches Hamish Smith checks the implications of and eat smelly food (see TFWA opening conference report the recent early harvest International Spirits on drinksint.com) have something to look out for. Challenge Supplement With most people back at work and the children at 34 New Zealand Wine Trophies and special awards: Supreme school, it is now a case of focusing on the run-up to Rebecca Gibbs gives a personal Champion, Craftmanship, Outstanding Christmas. Will the drinks industry do its usual festive shot perspective of what is going on in New Contribution, Design & Packaging, Marketing in the foot – discounting deeply at a prime selling time when Zealand and Retailer awards people are looking to stock major brands? We shall see. And finally, two interesting statistics came out of 35 From our own correspondent Best Bars – France TFWA Cannes: One billion more air passengers by 2015 The Wine & Spirit Education Trust’s 36 By Tom Sandham and Lucy Britner and China expects to build 78 new airports in the next 10 international development director, David years. A sobering thought if ever there was one. Wrigley MW, discusses the importance of In the Zone getting the right teachers 40 bar Zone - Gin Mare Cocktails Christian Davis Editor 42 The end october 2011 DRINKSINT.COM DRINKS INTERNATIONAL 3 For breAKInG news VISIt drInksint.coM News battle of drinks giants in Americas richard Paterson, Whyte & ernod Ricard is aiming for central and south America but believe Mackay’s master blender growth in the Americas to the acquisition of Absolut vodka and and distiller, has created a Pundermine Diageo’s position as a strong whisky portfolio will see the replica of the 114-year old the number one drinks group. company make significant inroads in bottle of Mackinlay’s Pernod claims to be at least on a the Americas. rare old Highland Malt par with, if not larger than, Diageo In key markets such as Brazil and (47.3%) which was in nearly all markets outside the Mexico, Billot sees a thirst from found after a century Americas. In the US, Diageo is three younger drinkers for premium in ice next to ernest times larger. international brands at the expense Shackleton’s hut in “It is the only market where there of their own spirits such as tequila Antarctica. the 50,000 is such a big gap,” said Thierry Billot, and cachaça. He sees the joint venture 70cl bottles have managing director brands, Pernod which gives it access to ultra-premium been released for the Ricard. tequila brand Avion as an important festive season to global The fact that Asia is growing faster addition. online retailers and UK than the US puts Pernod Ricard in a Pernod’s Martell is also the number specialist shops, priced strong position to challenge Diageo’s one cognac in Mexico. A major cognac at £100. overall leadership. brand is something Diageo lacks, Alex Ricard, managing director of which is a problem for the company Pernod’s distribution network division, in Asia. added: “Long-term Asia is more The two senior executives see dynamic and the business is getting Absolut’s premium offering Elyx as bigger and bigger. The US is showing the brand’s response to the luxury russian Standard in new only moderate growth.” premium sector, which appears to be Billot and Ricard acknowledged dominated by Bacardi’s Grey Goose distribution partnership the company is “lagging behind” in French vodka brand. hyte & Mackay has player such as Roust Inc will enable Wannounced a partnership further rapid development of our Improved offer for Foster’s with Russian Standard vodka brands.” owner Roust to distribute and Roustam Tariko, founder and he board of Foster’s Group increase on the originally proposed promote the Glasgow-based president of Russian Standard alcohol Thas recommended to its AU$4.90 per share. company’s spirits portfolio in group of companies, said: “With shareholders that an improved Foster’s chairman David Crawford Russia. our strong distribution platform we takeover offer by SABMiller is said: “This is a compelling proposal The portfolio of brands is to include are confident that our partnership accepted. from SABMiller and represents Whyte & Mackay blended whisky in distribution of Whyte & Mackay, The deal, which according to the value inherent in this iconic Dalmore and Isle of Jura single malts. Dalmore and Isle of Jura will the Australia-based brewer has an Australian company and in its brands Veronica Amago, Whyte & accelerate the growth rate of these enterprise value of AU$12.3b and and people.” Mackay’s regional director for brands in the Russian market.” could be completed by the end of The Australian Competition and Europe, said: “We are confident The news follows the announcement 2011, will see Foster’s shareholders Consumer Commission has approved that the opportunity to partner that Whyte & Mackay is to distribute receive AU$5.53 per share, a 13% the move. with an established premium spirits Russian Standard vodka in the UK. Angostura Holdings has SPI Group has agreed Nemiroff Company has the court of Justice of the announced the departure a distribution deal with taken its first step into european Union has ruled News of managing director and Velier for the entire eco-friendly spirits with the against Anheuser-busch’s CEO Wayne Yip Choy. Stolichnaya portfolio in launch of Nemiroff Distinct attempt to stop czech rival A statement said: “The Italy. Previous distributor in Ukraine. According to budejovický budvar from In Brief board of directors of AHL Fratelli Gancia will continue the distiller, Distinct is the using the ‘budweiser’ name has vested the day-to- to distribute regional brand first Ukrainian vodka to be in the UK. day management of the Moskovskaya vodka. flavoured with aloe. Industry stories from company to the executive management team.” He has around the globe also left the board. october 2011 DRINKSINT.COM DRINKS INTERNATIONAL 5 News For breAKInG news VISIt drInksint.coM top awards scooped by diageo iageo demonstrated why it Walker Blue Label, Best Presentation is the world’s largest drinks Box/Gift Set for Johnnie Walker Dcompany by scooping most Blue Label Greg Norman Limited of Drinks International’s Travel Retail Edition and Best Marketing/In-store Awards. Promotion with Captain Morgan on The trophy winners were announced the Rocks. last month at the Tax Free World Red Stag, the flavoured Jim Beam Association exhibition in Cannes, France. bourbon entered by Beam Global Diageo GTME’s Captain Morgan on and Maxxium Travel Retail, beat off the Rocks bar (pictured) on a remote competition from Bacardi Oakheart Bahamian island was the Supreme and The Glenlivet Master Distiller’s Champion, while judges anointed Reserve from Pernod to go on to win Johnnie Walker as the Supreme Best Drinks Launch of the Year. Champion Brand. Drambuie’s The Jacobite Collection Sandra Voshay, customer team won Best Luxury Drinks Brand and of retail at Dublin Airport Authority Davis said: “We had an incredible director representing Diageo duty free, the Best Drinks Launch. –and Travel Retail Operator of the night. Fifty entries from all the major also picked up the Best Packaging/ Travel Retail Drinks Buyer of the Year went to Gebr. Heinemann. players and well done to Diageo for Repackaging award for Johnnie Year went to Gerry Crawford – head Drinks International editor Christian nearly sweeping the board.” DISCUS issues digital Martini targets next generation marketing guidelines artini has set its sights on younger Central to the campaign is Kisser Mconsumers with a new global campaign Casting, Martini’s Facebook-based he Distilled Spirits Council of the US entitled Luck Is An Attitude.