UNDERSTATED ELEGANCE IN LONDON W1 HIGH LONDON LONDON’S HOME OF LUXURY Known across the world as London’s most exclusive enclave, Mayfair sits at the very heart of the West End. Home to boutique shopping, fne dining and the city’s largest concentration of luxury hotels, Mayfair has for centuries been the must have address for London’s elite. This district bordered by Park Lane, Regent Street, Oxford Street and Piccadilly, has a rich history of both style and substance at the centre of London life. Mayfair is a special part of this cosmopolitan city, with a reputation as deserved as it is renowned. MAYFAIR PAST TIMELESS WESTMINSTER ELEGANCE Originally named for the annual fortnight-long May Fair, Mayfair has been one of London’s most famed and prestigious areas for centuries – the district’s oldest cottage was believed to date from 1618. Most of the area was frst developed between the mid- seventeenth and eighteenth centuries when what had previously been no more than felds and farmland was recast as a fashionable residential district. The area’s early development was almost entirely owned by just a handful of London’s wealthy families, including the Grosvenors, Berkeleys and Burlingtons, names whose infuence can still be detected centuries later in the names of famous local squares and arcades. IAN FLEMING English author, journalist and naval intelligence offcer, best known for creating the legendary James Bond. OSCAR WILDE Irish writer, poet, wit and general cultural icon, Wilde was one of London’s most popular playwrights. JIMI HENDRIX One of the most infuential electric guitarists in the history of popular music and one of the most celebrated musicians of the twentieth century. NOTABLE RESIDENTS HOME TO THE STARS OF EVERY ERA Image source: www.instituteforalcoholicexperimentation.blogspot.hk / www.wallpaperhdphoto.com / sarajevo.co.ba MAYFAIR PRESENT LONDON’S FAVOURITE LOCATION The Mayfair of today is largely commercial, with a large amount of offce space across both converted houses and new buildings. The district is home to a number of major corporate headquarters and a concentration of hedge funds and real estate businesses who relish the prestige that comes with a Mayfair address. Mayfair is also well populated with international embassies, from Canada, Mexico and San Marino to Panama, Italy and Indonesia, as well as the largest US Embassy in Europe which occupies the entire west side of Grosvenor Square. That residential property which remains in Mayfair is highly sought after, with rents among the highest in the world. The area’s wealthy residents have also attracted an array of exclusive retailers and restaurateurs, while it also boasts London’s largest concentration of luxury hotels. Actual view from development UNDERSTATED ELEGANCE THE HOME OF TRADITIONAL LONDON CHIC Mayfair exudes style. From Savile Row to New Bond Street, Regent Street to Conduit Street, the name is synonymous with high fashion and classic chic. From modern haute couture by the likes Vivienne Westwood, Loius Vuitton and Marc Jacobs to the timeless stylings of Henry Poole & Co, Gieves & Hawkes and Anderson & Sheppard, Mayfair is a true bastion of London elegance. New Bond Street STYLE IS ALWAYS IN FASHION LUXURY LODGINGS FIVE-STAR QUALITY AS STANDARD No other place in London, perhaps even the world, does hotels like Mayfair – this is a place where fve-star is the norm not the pinnacle. This worldwide reputation for luxury is one built over many years through The Ritz institutions such as the Connaught, Claridge’s, the Dorchester and the Ritz, hotels that are by now as much London landmarks as Trafalgar Square and Buckingham Palace. HAUTE CUISINE FINEST DINING IN LONDON Many of London’s top eateries, which are among the fnest in the country, also belong to Mayfair. Such an abundance of exclusive restaurants, bars and pubs mean fne dining is never far away. Sample modern Mediterranean cuisine at the Embassy Mayfair, visit Michelin- starred Ristorante Semplice to experience a new level of authentic Italian dining, or sate you appetite at Thai Square, National Luxury and Lifestyle Awards 2012 Restaurant of the Year. Regent’s Park GREAT OUTDOORS THE PARKS AND SQUARES OF MAYFAIR Mayfair sits at the centre of London’s great tradition of parks and squares, elegant oases from the toil and bustle of the city. The centerpiece of the Duke of Westminster’s Mayfair property is Grosvenor Square, a large garden at Mayfair’s historic centre that is now a beautifully cultivated public park. Mayfair also boasts scenic Hannover Square, Mount Street Gardens and Berkeley Square Gardens. On a larger scale, London’s Royal Parks provide wide open spaces in the midst of the city. In Hyde Park, the adjacent Kensington Gardens, Green Park, and St James’ Park, Mayfair sits on the doorstep of a rich channel of greenery that cuts an unbroken swath of open parkland across the city. Hyde Park GRAYS INN RD London Euston ACTON ST JUDD ST ALBANY ST A CENTRAL SITUATION H A REGENT’S M SIDMOUTH ST P EUSTON ROAD DESIGNER LABELS S T PARK G E I R A P K A D C Euston O Y HUNTER ST 1 Zara T IS S Warren V A I Square T N Street N 2 French Connection 27 3 Ted Baker WOBURN PI Russell 4 Calvin Klein 28 Square 30 Great GUILFORD ST 5 Paul Smith Baker Street Portland GREAT PORTLANDStreet ST 6 Fenwick MARYLEBONE RD Regent’s 7 Hugo Boss Park MAPLE ST REGENT ST SOUTHAMPTON ROW 8 Emporio Armani TORRINGTON PI HOWLAND ST 9 Mulberry GOWER ST 10 Vivienne Westwood N INGTO PADD 26 Goodge THEOBALD’S RD WEYMOUTH ST Street 11 Donna Karen New York BAKER STREET GLOUCESTER PI 12 Burberry CRAWFORD ST P 13 Stella McCartney NEW CAVENDISH ST R O C 14 Louis Vuitton T E R 15 John Lewis 24 T 16 Liberty of London H A Y E Holborn 29 17 Selfridges R GEORGE ST 18 Cartier MARGARET ST Tottenham WIGMORE ST HENRIETTA PI OXFORD ST Court Rd 15 1 Oxford HOTELS 2 33 SEYMOUR ST 17 31 Circus 19 Claridge’s Marble 3 Bond 16 The Dorchester Arch Street Covent 20 Garden 21 The Connaught 6 32 5 7 22 Brown’s Hotel BROOK ST 4 PARK LN 8 19 23 The May Fair Hotel 9 11 REGENT ST 10 24 The Langham MADDOX ST 35 UPPER BROOK ST Leicester 25 12 The Ritz London ST Square 13 14 34 UPPER GROSVENOR 21 Piccadilly Circus 18 UNIVERSITIES 22 HAYMARKET REGENT ST 26 The University of Westminster PICCADILLY 27 University Collage London 23 36 28 School of African Studies London 20 25 29 The London School of Economics and Political Science ST. JAMES’S ST Charing Charing Cross Embankment HYDE Green Cross 30 Royal Academy of Music, University of London Park PARK PALL MALL PICCADILLY RESTAURANTS 31 Thai Square 32 Ristorante Semplice GREEN THE MALL VICTORIA EMBANKMENT PARK 33 Ping Pong 34 Embassy Mayfair 35 Ice Bar KNIGHTSBRIDGEHyde Park CONSTITUTION HILL ST JAMES Corner 36 The Greenhouse Knightsbridge PARK Westminster Buckingham Palace BIRDCAGE WALK WALKING DISTANCE SAVILE ROW: 2 mins CAR / TAXI HARRODS: 6 mins NEW BOND STREET: 3 mins LONDON BRIDGE STATION: 16 mins 4 5 7 9 10 19 33 mins mins mins mins mins mins mins BURLINGTON CLUB: 3 mins LIVERPOOL STREET: 18 mins OXFORD KING’S CROSS COVENT CANARY OXFORD STREET: 6 mins WIMBLEDON: 25 mins BANK KNIGHTSBRIDGE HEATHROW CIRCUS ST. PANCRAS GARDEN WHARF BURLINGTON ARCADE: 9 mins WEMBLEY ARENA: 27 mins SELFRIDGES: 12 mins HEATHROW AIRPORT: 32 mins HYDE PARK: 25 mins SPECIFICATIONS KITCHEN FINEST FINISHINGS t"OUJRVF8IJUFBDSZMJDIJHIHMPTTEPPSGSPOUT t#SVTIFETUBJOMFTTTUFFMA%UZQFIBOEMFT tNN"CTPMVUF/FSPHSBOJUFXPSLUPQTXJUICBTJOBOEESBJOFSDVUPVUT t$MFBSNJSSPSFETQMBTICBDL t3FDFTTFECSVTIFETUBJOMFTTTUFFMTLJSUJOH t6OEFSNPVOUFETUBJOMFTTTUFFMEPVCMFCBTJOXJUIXBTUFEJTQPTBM t5BQo)BOTHSPIF5BJMTTJOHMFMFWFMQVMMPVUTQSBZ t4JFNFOTCVJMUVOEFSFMFDUSPOJDIPUBJSEPVCMFPWFO t4JFNFOTDPNQBDUPWFOXJUINJDSPXBWF t4JFNFOTOPHBTIPC t4JFNFOTJOUFHSBUFEGSJEHFGSFF[FS t4JFNFOTJOUFHSBUFEEJTIXBTIFS t4JFNFOTFYUSBDUPSIPPE BATHROOM t%VSBWJU7FSPDNCBTJOPS%VSBWJU7FSPCBTJOUBQFIPMFXJUIAXJOHT t%VSBWJU4UBSDLXBMMIVOH8$QBO t)BOTHSPIFUIFSNPTUBUJDTIPXFSWBMWFUSJNJODEJWFSUFS t)BOTHSPIFPWFSIFBETIPXFSDXBOEDFJMJOHTIPXFSBSN t)BOTHSPIF4UBSDLPSTJNJMBSIBOETFUIPTF XBMMPVUMFUBOEXBMMCSBDLFU t5PJMFUSPMMIPMEFS t5PXFMSBJM FLOOR FINISHES t%JOJOHSPPN)BMMXBZoNNYNNQSFFOHJOFFSFEMBDRVFSFESFBMXBMOVUPBLWFOFFSUJNCFSQMBOLþPPSJOH t#FESPPNToXPPMCFJHFDPMPVSFEMPPQQJMFDBSQFU ELECTRICAL SPECIFICATION t'BDFQMBUFTo.,XIJUFþVTIýOJTI t%PPS&OUSZ4ZTUFNo7JEFY&DMJQTFþVTIXBMMNPVOUFEIBOETGSFFWJEFPQIPOFTUBJOMFTTTUFFMFYUFSJPSDBTJOH white plastic interior casing t7FOUTo"JSþPXJDPODFJMJOHNPVOUFEWFOUT QPXFSEFUFSNJOFECZTJ[FPGSPPN t3BEJBUPSo1BJOUFE5JNCFSSBEJBUPSDPWFSXJUIUJNCFSQBJOUFEUPQBOEEFDPSBUJWFSBEJBUPSHSJMMFT HARDWARE SPECIFICATION t*OUFSJPS Dorplan chrome reeded door knob Dorplan chrome WC snib set with no indicator All other door and window hardware to match chrome door knob fnish t&YUFSJPS Dorplan hardware to be chrome fnished to match interior specifcation Flush internal doors in white satin For indicative purposes only FLAT 1 APPROX. GROSS INTERNAL AREA * 1200 Ft ² - 111.48 M ² (Excluding Lift & Lift Pit) Courtyard Bedroom Living Bedroom Room FLOOR PLANS Lift Lift Pit Communal Hall Bedroom Kitchen LOWER GROUND FLOOR GROUND FLOOR Illustration For Identifcation Only, Not to Scale All Calculations include Any/All Areas Under 1.5mHead Height. * As Defned by RICS - Code of Measuring Practice FLAT 2 FLAT 3 FLAT 4 FLAT 5 FLAT 6 FLAT 7 APPROX. GROSS INTERNAL AREA * APPROX. GROSS INTERNAL AREA * APPROX. GROSS INTERNAL AREA * APPROX. GROSS INTERNAL AREA * APPROX. GROSS INTERNAL AREA * APPROX. GROSS INTERNAL AREA * 481 Ft ² - 44.68 M ² (Excluding Lift) 638 Ft ² - 59.27 M ² (Excluding Lift) 638 Ft ² - 59.27 M ² (Excluding Lift) 638 Ft ² - 59.27 M ² (Excluding Lift) 589 Ft ² - 54.72 M ² (Excluding Lift) 501 Ft ² - 46.54 M ² (Excluding Lift) Kitchen/ Kitchen/ Kitchen/ Kitchen/ Kitchen/ Living Living Living Living Living Kitchen/ Room Room Room Room Room Living Room Lift Lift Lift Lift Lift Lift Bedroom Bedroom Bedroom Bedroom Bedroom Bedroom UPPER GROUND FLOOR FIRST FLOOR SECOND FLOOR THIRD FLOOR FOURTH FLOOR FIFTH FLOOR Illustration For Identifcation Only, Not to Scale All Calculations include Any/All Areas Under 1.5mHead Height. * As Defned by RICS - Code of Measuring Practice LIVING ROOM For indicative purposes only OPEN-PLAN KITCHEN For indicative purposes only BEDROOM For indicative purposes only.