European Commission EU Ecolabel Helpdesk Third Quarterly Report 20 September 2007 Contact BIO INTELLIGENCE SERVICE SAS Véronique Monier - Cécile des Abbayes Corentine Mazingue-Desailly – Tanja Muenchmeyer - Julia Vorburger Tel: +33 1 56 20 28 98 Mails: [email protected] [email protected] [email protected] [email protected] [email protected] September 2007 EC – DG Environment EU Ecolabel Helpdesk –09/2007 Quarterly Report Content The EU Ecolabel Helpdesk has been managed by BIO Intelligence Service since January, 20th 2004. This report presents a summary of its activities from June, 21st 2007 to September, 20th 2007. The first part, “Assistance to the Commission for Varied Communication Tasks”, presents the activities of the Helpdesk assisting the Commission for different communication tasks like answering enquiries, writing the news, etc. The second part, “Implementation of the Promotion Action Plan” focuses on the marketing activities implemented by the Helpdesk from June, 21st 2007 to September, 20th 2007. September 2007 EC – DG Environment 2 EU Ecolabel Helpdesk –09/2007 Quarterly Report Content 1. Part 1: Assistance to the European Commission for Varied Communication Tasks........ 4 Activities and Results of the Helpdesk ................................................................................................................. 5 1.1. Answers to the enquiries....................................................................................................................... 5 1.2. The Flower newsletter........................................................................................................................... 6 1.3. The E-catalogue.................................................................................................................................... 7 1.4. The news section of the eco-label web site ........................................................................................ 11 1.5. The News alert.................................................................................................................................... 11 1.6. The Flower news................................................................................................................................. 11 2. Part 2: Implementation of the Promotion Action Plan ........................................................ 13 Introduction ........................................................................................................................................................ 14 State of Implementation of Marketing Activities Scheduled for 2007 ................................................................. 15 2.1. E-catalogue......................................................................................................................................... 16 2.2. information material ............................................................................................................................ 19 2.3. Contact with stakeholders................................................................................................................... 21 2.4. Cleaning products............................................................................................................................... 24 2.5. Textiles ............................................................................................................................................... 25 2.6. Assistance to the Marketing Management Group ............................................................................... 26 2.7. Flower Month 2007 ............................................................................................................................. 26 Appendices........................................................................................................................................... 27 Appendix I: News ............................................................................................................................................... 28 Appendix II: News Alert...................................................................................................................................... 37 Appendix III: Flower News – May 2007.............................................................................................................. 52 Appendix iV: New product group pages............................................................................................................. 57 Appendix V: Draft technical specifications code e-catalogue............................................................................. 59 Appendix VI: Soaps and shampoos fact sheet, and draft Heat pump fact sheet................................................ 65 Appendix VII: Text regarding the Helpdesk and the EU Ecolabel published on the website of the Salon des Maires ................................................................................................................................................................ 70 Appendix VIII: Draft consumer info-quiz questions ............................................................................................ 72 Appendix IX: Soaps and shampoos press release, Revision press release ...................................................... 82 Appendix X: April MMG Minutes ........................................................................................................................ 85 Appendix XI: Agenda for the September MMG meeting .................................................................................... 94 Appendix XII: Press kit for the 2007 Flower Month ............................................................................................ 96 September 2007 EC – DG Environment 3 EU Ecolabel Helpdesk –09/2007 Quarterly Report 1. Part 1: Assistance to the European Commission for Varied Communication Tasks September 2007 EC – DG Environment 4 EU Ecolabel Helpdesk –09/2007 Quarterly Report ACTIVITIES AND RESULTS OF THE HELPDESK 1.1. ANSWERS TO THE ENQUIRIES The Helpdesk received 63 enquiries from June 15th to September 17th 2007. June 2007 (from the 15th): 15 enquiries July 2007: 21 enquiries August 2007: 22 enquiries September (until the 17th): 5 enquiries BIO answered 60 of them, as they dealt with marketing issues or the e-catalogue. The EC answered the rest. The enquiries were from people from the following countries: 14 from France 7 from Spain 7 from the United Kingdom 6 from Germany 4 from Italy 4 from country not precised 2 from Denmark 2 from Ireland 2 from the Netherlands 2 from Sweden 2 from Cyprus 1 from Australia 1 from Austria 1 from Canada 1 from Finland 1 from India 1 from Malaysia 1 from Morocco 1 from Portugal 1 from Russia 1 from Switzerland 1 from the USA A great number of enquiries were also made by phone. September 2007 EC – DG Environment 5 EU Ecolabel Helpdesk –09/2007 Quarterly Report 1.2. THE FLOWER NEWSLETTER 112 people were added to the Flower mailing list between June 15th 2007 and September 17th 2007. The graph below presents the languages asked for: Newsletter Languages Spanish: 15 Italian: 18 English: 49 French: 21 German: 9 The Flower newsletter is available in 5 languages. These are: English, Italian, Spanish, French, and German as of April 2007. The people added to the mailing list come from the following countries : Nationality of the people added to the Flower newsletter France 22 Italy 18 Spain 14 Germany 9 Greece 8 Unspecified 7 Portugal 5 The Netherlands 3 Belgium 3 USA 2 The United Kingdom 2 Sweden 2 Ireland 2 India 2 Cyprus 2 Thailand 1 Switzerland 1 Sri Lanka 1 Serbia 1 Poland 1 Mexique 1 Malaisia 1 Latvia 1 Denmark 1 Czech Republic 1 Bulgaria 1 September 2007 EC – DG Environment 6 EU Ecolabel Helpdesk –09/2007 Quarterly Report The people subscribing to the Flower news were systematically added to the EU Ecolabel News Alert (they have the possibility to unsubscribe if they wish so). 1.3. THE E-CATALOGUE Hosting the e-catalogue The e-catalogue is hosted by Diogenius, a Belgian company, subcontractor of BIO for the duration of its contract. Maintaining the e-catalogue 63 new holders were added to the e-catalogue: Company name Product group Country Werner & Mertz All purpose and sanitary cleaners DE Alcal All purpose and sanitary cleaners FR Bollerup Jensen Saebefabrik A/S All purpose and sanitary cleaners DK Nordisk Parfumerivarefabrik A/S All purpose and sanitary cleaners DK LABO DE SOLUTIONS CHIMIQUES All purpose and sanitary cleaners FR LSC Sutter Industries S.p.A. All purpose and sanitary cleaners IT Johannes Kiehl KG All purpose and sanitary cleaners DE Ecolab Gmbh & Co. OHG All purpose and sanitary cleaners DE Sutter Industries SpA Hand dishwashing detergents IT SAS Soprodis Hand dishwashing detergents FR Johnson Diversey Hand dishwashing detergents DK Solbat Srl Hand dishwashing detergents IT Aquados Ltd Laundry detergents UK ICEFOR SpA Laundry detergents IT Solbat Srl Laundry detergents IT Asia Fiber Public Co Ltd Textile TH Greenville Trading Co Ltd Textile TH September 2007 EC – DG Environment 7 EU Ecolabel Helpdesk –09/2007 Quarterly Report Thong Thai Textile Co Ltd Textile TH Stufex Srl Indoor paints and varnishes IT Colorificio Arco SpA Indoor paints and varnishes IT B.B. Fabrication Renaulac Indoor paints and varnishes FR Pintures M. Vich S.A. Indoor paints and varnishes ES Vivechrom Indoor paints and varnishes GR Georgia Pacific France Tissue Paper FR