Annual Report 2012 Table of Contents Key data ..................................................................................................................................................................................................... 09 vivid diversity ...................................................................................................................................................................................... 12 Umdasch Group ............................................................................................................................................................................... 30 Umdasch Group Special Topic: vivid projects ......................................................................................................... 40 Doka Group ............................................................................................................................................................................................ 70 Doka Group: Review of Operations ................................................................................................................................... 86 Doka Group Special Topic: Lotte World Tower .................................................................................................... 134 Umdasch Shopfitting Group .......................................................................................................................................... 156 Umdasch Shopfitting Group: Review of Operations ....................................................................................... 172 Umdasch Shopfitting Group Special Topic: Stages of Uniqueness ................................................ 194 Facts, Figures, Data ................................................................................................................................................................. 214 Page 9 Umdasch Group Annual ReportAnnual 2012 Key data of the Umdasch Group at a glance 2012 2011 2010 2009 2008 Consolidated revenues in EUR million 1,059 968 908 955 1,177 Foreign share 88 % 87 % 87 % 88 % 89 % Total number of employees (annual average) 7,430 7,114 6,881 7,256 7,780 In Austria 2,725 2,777 2,699 2,917 3,202 In other countries 4,705 4,337 4,182 4,339 4,578 Investments in EUR million 97 55 39 40 128 Gross cash flow in EUR million 93 95 80 94 168 Net income in EUR million 40 47 37 53 121 Page 11 Umdasch Group Annual Report 2012 Page 13 vivid diversityvivid Annual ReportAnnual 2012 Vivid diversity determines the nature of our planet and marks the passage of our life. It moves and transforms; it links and divides; vivid it improves, drives and reinvents itself. It keeps everything running. For the enterprises of the future, the mission and the opportunity lie in the productive diversity management of volatile markets, changing fashions, new impulses, media hype and the constant oscillation between the analogue and the digital world. Great Barrier Reef, Australia. UNESCO World Heritage Site. A fascinating fusion of life, change and adaptation to a unique habitat over a distance of 2,300 kilometres, comprising 2,900 separate reefs and almost 1,000 islands. An extravagant blaze of colours, optimised functionality, permanent renewal and the best efficiency factor in the world: Enterprise Diversity. Discover more. Photo: NASA Earth Observatory Page 15 vivid diversityvivid Annual ReportAnnual 2012 Eastern Russia, Sea of Okhotsk. Heavy banks and delicate wisps of cloud conceal how hostile the world below can be. Those who dare to brave the elements will be amply rewarded with an unexpected wealth of fish and access to the treasures of the Earth. An opportunity which lives on: Enterprise Risk. 53.212612 Latitude. 149.018555 Longitude. Discover more. Photo: NASA Earth Observatory Page 17 vivid diversityvivid Annual ReportAnnual 2012 Characteristic Intelligence is the ability to differentiate, and difference differentiation arouses curiosity. vivid diversity It provokes perception and interest, governs decisions and creates a wide variety of qualities, ideas, impulses and innovations. It becomes bright and vital: a successful concept of various options which make companies as successful as their staff, customers and partners. Diversity makes offers into possible choices, and products into systems and solu- Stability and individuality arise only through the feedback from the flow of energy and tions. It permits individuality and adaptation: the wealth of a country or a company is information – in other words, from the evaluation of diversity. ultimately created by the variety of its products and ideas (Joseph Alois Schumpeter). The new generation of (formwork) technology: Symphony instead of monotony With the diversity of offers, abilities, talents and trains of thought, the possibilities for synergies and combinations which are essential for a permanent renewal will also Classic formwork technology has long since become a high concept business, in which increase. Variety and vitality are the motors and the consequences of the “creative design, patterns, experience, success stories, sensitivity and the sustainable cost- destruction” which makes better the enemy of good and furthers both people and effectiveness of solutions become increasingly important. Brand validity, confidence, companies. They are the true entrepreneurs and drivers of our economy – all over the recognition and sustainable success only arise when the relationships can be reliably world. mastered under all sorts of conditions. The Doka Group has become the first choice worldwide not only because of its internationally proven expertise in the solution of Precisely because everything is supposed to be improving all the time, difficult tasks: they are pioneers. it can never become more alike The new quality of the quality: Experience worlds of perception The affirmation and encouragement of vivid diversity marks the rejection of routine, conformity and boredom. Diversity mobilises the excitement of the quest; it motivates While traditional shopfitting previously served above all for product presentation, today and inspires people and speeds up the evolution of new species. it creates stages for customers who can present, reflect and live out their entire indi- viduality in this space for people. In this space for people vitality becomes the design But above all, this striving results in the fact that things are not only simply seen as principle and an interactive interplay between supply and demand: shopping becomes they are, but also as they could be. This leads constantly to new solutions, but also a media experience which is alive. Here it is no longer the offers which persuade the raises new questions which in turn require a creative answer. Customer proximity consumer to buy, but a setting is created in which customers immerse themselves vo- leads companies right into the heart of the turbulence within the market – a turbu- luntarily: in a walkable installation, in which the desire emanates from art and a surprise lence which, however, is essential. Stable conditions are holding patterns of evolution. element which appeals to all the senses. Page 19 vivid diversityvivid Annual ReportAnnual 2012 45.91581 Latitude. 6.76620 Longitude. The European forest. A highly productive ecosystem which influences our climate. A mosaic of different types of vegetation and values determined by nature: economic value, the protection of space and the fundamentals of life create a region full of life, for recreation and leisure. Ground, roof and habitat that preserve the biodiversity and thus safeguard the prosperity of mankind. Enterprise Sustainability. Discover more. Photo: NASA Earth Observatory Page 21 vivid diversityvivid Annual ReportAnnual 2012 Characteristic If we want to make the countless facets of our difference new worldview into impulses of our own develop- vivid diversity ment, we must also change our own perspectives. For example, we must know that the most pro- found experience of mankind was not the land- ing on the moon, but the fascinating view of the Earth from space: the contemplation of the beauty of our “Blue Planet”. Our brains are programmed to take in the overall picture. The perception of the long term: the company employees and last but not least the opinion-makers and the “If you have to work within countless little differences in detail therefore requires our particular concentration and customers. In this way, products and brands are positioned in a high-contrast manner. strict conditions, your ut- most powers of imagination attention. But: it is the difference that makes the difference. Differentiation is probably the strongest marketing instrument. will be called upon – and that will lead to wonderful Because people who think differently, with all their personal stories, ideas, insights At the same time, this strategy also calls for the development of “soft skills” such as ideas.” and skills, see things “with their own eyes”, they vary the focus of a company almost flexibility and willingness to learn, which must be recognised, encouraged and adapted T.S. Eliot, Nobel prize automatically. as essential assets of corporate culture. They are the roots of an organisation which is winner for Literature prepared to learn. The diversity of their cultures, values and thought patterns raises the skills of an orga- nisation exponentially when it comes to finding solutions. They therefore represent an Knowledge, ability and the value of an assessable attitude