WeYouMe is a peer-to-peer decentralized social media protocol. WeYouMe enables users to own their own data, to create posts to connect with their audience, message their friends, and earn digital currency rewards for sharing valuable content. The protocol leverages a participatory approach to community driven content moderation, a Delegated Proof of Stake and Proof of Work hybrid consensus mechanism, and enables a multi-application approach to create a neutral public square. The WeYouMe Mobile Application and Web Applications are the flagship social platforms of the WeYouMe network. They pack a suite of fun and creative new content types, and digital currency features. Users can share any type of content with their friends, peers, and the world by making posts to the WeYouMe blockchain. It will be free to use, open source, borderless, neutral, and censorship resistant. The network will reward users for posting content, voting on content, and contributing resources. The WeYouMe team will launch the WeYouMe Mainnet blockchain, and will create an ecosystem of cross platform compatible and open source applications that operate on the protocol. It will offer a comprehensive digital currency wallet and trading platform, with a decentralized and open marketplace of digital assets, services, and products. It will also integrate a native advertising network, and account memberships to deliver on-chain verifiable cash flows to buyback assets as protocol revenue. Contents: 1. CONTEXT: ............................................................................................................................................... 19 2. INTRODUCTION TO WEYOUME: ............................................................................................................. 21 2.1. THE 5 PRINCIPLES OF WEYOUME: ........................................................................................................... 24 3. WEYOUME PTY. LTD: .............................................................................................................................. 25 4. WEYOUME ROADMAP: .......................................................................................................................... 26 5. WEYOUME BLOCKCHAIN PROTOCOL: ..................................................................................................... 27 5.1. WEYOUME NATIVE CRYPTOASSETS: ......................................................................................................... 27 5.2. PAYMENTS: ........................................................................................................................................ 31 5.3. BLOCK PRODUCTION: ............................................................................................................................ 31 5.4. SUPERNODES: ..................................................................................................................................... 34 5.5. MECOIN REWARD POOLS:...................................................................................................................... 36 5.6. NETWORK REVENUE DISTRIBUTION: .......................................................................................................... 41 5.7. REFERRAL SYSTEM:............................................................................................................................... 42 6. WEYOUME CONTENT: ............................................................................................................................ 43 6.1. COMMUNITIES: ................................................................................................................................... 43 6.2. FEEDS: .............................................................................................................................................. 47 6.3. FEATURED: ......................................................................................................................................... 48 6.4. DISCOVER: ......................................................................................................................................... 48 6.5. EVENTS: ............................................................................................................................................ 49 7. WEYOUME APPLICATIONS: .................................................................................................................... 50 7.1. WEB APPLICATIONS:............................................................................................................................. 50 7.2. WEYOUME MOBILE APPLICATIONS: ......................................................................................................... 51 7.3. WEYOUME DESKTOP FULL NODE APPLICATION: ......................................................................................... 51 7.4. WALLET: ........................................................................................................................................... 52 7.5. SEARCH: ............................................................................................................................................ 52 7.6. WEYOUME FLASHCHAIN: ...................................................................................................................... 52 7.7. FLASHBASE: ....................................................................................................................................... 53 7.8. NETWORK APPLICATIONS: ...................................................................................................................... 54 7.9. NETWORK LINKING PROTOCOL: ............................................................................................................... 54 8. WEYOUME ACCOUNTS: .......................................................................................................................... 55 8.1. ACCOUNT CONNECTIVITY: ...................................................................................................................... 55 8.2. ACCOUNT PROFILE INFORMATION STRUCTURE: ........................................................................................... 55 8.3. ACCOUNT KEYPAIR STRUCTURE: .............................................................................................................. 56 8.4. ACCOUNT CREATION: ........................................................................................................................... 57 8.5. PRIVATE MESSAGES:............................................................................................................................. 58 8.6. ACCOUNT SECURITY FEATURES: ............................................................................................................... 58 8.7. ACCOUNT VERIFICATIONS: ..................................................................................................................... 58 8.8. BUSINESS ACCOUNTS: ........................................................................................................................... 59 8.9. ACCOUNT MEMBERSHIPS: ...................................................................................................................... 60 9. POSTS: .................................................................................................................................................... 63 9.1. COMMENTS:....................................................................................................................................... 64 9.2. POST TYPES: ....................................................................................................................................... 64 9.3. NEW CONTENT TYPES: .......................................................................................................................... 65 9.4. CONTENT REWARDS:............................................................................................................................. 66 9.5. POST SORTING: ................................................................................................................................... 69 9.6. SORTING PARAMETER PRESETS: ............................................................................................................... 73 9.7. RECOMMENDED FEED: .......................................................................................................................... 74 9.8. PREMIUM CONTENT: ............................................................................................................................ 74 9.9. SUBSCRIPTION CONTENT:....................................................................................................................... 75 10. ADVERTISING:.................................................................................................................................... 76 10.1. NETWORK ADVERTISING: ................................................................................................................... 76 10.2. NETWORK REAL TIME BIDDING:........................................................................................................... 78 10.3. CREATIVE FORMATS: ......................................................................................................................... 78 10.4. ADVERTISING OPTIMIZATION: ............................................................................................................. 79 11. WEYOUME MODERATION PROTOCOL: .............................................................................................