HOt^^OOD Daily Hybrid Sci^e - -— M "today's MOTIO^PTCTyBE NEWS TODAY* Vol. IV, No. 9 HOLLYWOOD, CALIFORNIA (Los Angeles P. O.) SATURDAY, APRIL 4, 1931 Price 5c Star System Held B-0 Necessity PUBLIC CLAMOR FOR NAMES IS Fox Studios Makes ACUTELY FELT BY THEATRE MEN; Reisrier to Direct Foreign Sinkies in PICTURES ARE WRONGLY BOOKED Dressier - Moran in Spite of the Market M-G-M Production By Harry E. Modisette By Bruno Valletty Director Charles Reisner will start Despite the losses of M-G-M’s for- While the public is still clamoring for names and personalities in production next week on “Marie and eign synchronizations, Fox Studios is Polly in Politics,” the next co-starring talking pictures, as it did in the days of the silents, and theatre men starting Italian films. Dressier - Moran vehicle for M-G-M continue to depend on the marquee of their houses as their principal Miss Dressier, who has been ill at her "Free and Easy,’’ starring Buster home for sometime, will be ready to Keaton, was synchronized and present- show windows, Hollywood producers are beginning to feel more and report at the studios next week, it was ed to Italian audiences in this form, more the pressure for the return of the star system. thought but it was refused and is now being shown as a silent film. Paramount appreciates the value of stars. After having let George Mr, De Vecchi, head of the "Cor- Bancroft and Emil Janmngs go, the company has put them back on the riere della Sera” of Milan and Mr. Report Paramount Dellongaro, publisher of “II Giornale list. It has acquired Marlene Dietrich, although she will not last long d’ltalia” of Rome visited Hollywood To Stop Film Ads if they continue to make her sing; and has a firm hold on Gary Cooper, and are quoted as having said that NEW YORK, April 4—Paramount, Richard Arlen, Fredric March, American producers are losing time Maurice Chevalier, Clara Bow, Dolores the one company successful in pres- and money in making "sinkies” for del Rio and Paul Lukas; also a number of prominent feature players, entations admits that it may volun- the foreign market. tarily withdraw from screen film adver and at the same time is encouraging younger artists in In the meantime, First National, the direction of tising. Such revenues now contribute United Artists, Warners, Paramount, stardom. Cooper has suffered from stones that make him a sphinx, and about $2,000,000 annually. The edi Columbia, Tiffany, Caddo and others tor of Paramount newsreel says that Arlen has to do so many things indifferently. Miss Bow has been sex- are not producing sinkies despite the within six months it will cover every popularity of their stars abroad. appealed too much; and Mr. Rogers has been set back by namby-pamby, important country in its own language. It was recently announced that Pre- Extensive expansion to meet such goody-goody stuff despite the fact that he is a lad with a lot of ability. is mier Mussolini is going to do all he world coverage now underway. can to encourage making pictures in Good Investments Italy with all-Italian casts. They can WILLIAM WYLER DIRECTS be made there at one-half the cost of Marie Dressier, Greta Garbo, Ramon Novarro, Marion Davies, synchronizing them in America only “THE IMPATIENT VIRGIN” Wallace Beery, Norma Shearer and Joan Crawford are good invest- to have such American-made “sinkies” William Wyler will direct “The Im- ments for barred when they reach Italy. M-G-M. patient Virgin,” the Universal screen American stars are overwhelmingly Lowell Sherman, Richard Dix and Wheeler and Woolsey are con- version of the novel by Donald Hen popular favorites in France and if derson Clarke scheduled to go into sistently valuable to Radio Pictures; Will Rogers is a bell-ringer for properly presented in American films production in the near future. Wylei Fox; Warners have Ruth Chatterton, for foreign countries will solve the bix William Powell, Olsen and John- was originally slated to direct the Bret office problem there, according to Al- son, Winnie Lightner, Joe E. Brown, Ben Lyon, Dorothy Mackaill, Harte story, “The Outcasts of Poker len Byre, M-G-M managing director Flats,” but since the scenario for “The Walter Huston, Edward G, Robinson, Fairbanks, Jr., and Richard for the French territory and Latin Impatient Virgin” was ready for pro- Barthelmess; Pathe has Bill Boyd, Ann Harding, Eddie Quillan, Helen Europe. duction before the other, he will pro Twelvetrees and Constance Bennett; Universal has Lewis Ayres, Lupe ceed with the filming of this story first. Vele?, Charlie Murray and George Sidney, and Genevieve Tobin; and Players of the principal roles of Pola Negri Sails United Artists has its list: Doug and Mary, Ronald Colman, Eddie “The Impatient Virgin” have not yet Pola Negri sailed from LeHavre, Cantor, A] Jolson and Gloria Swanson. been selected. France, on April 1, aboard the steam- ship Paris, bound for New York and Women Stars Scarce Ursula Parrott leaves New York on Hollywood. After a brief stay in New April 17 for Hollywood to join York, Sam she will proceed directly to It readily can be seen that feminine stars are scarce, but it is a uel Goldwyn’s writing forces at the Hollywood, arriving on or about April difficult job to find them. Beautiful faces seem to a United Artists studios in connection 20 to begin work und-r her recently be necessity, but it with the filming of “Love Goes Past,” signed contract with RYO-Pathe. (Continued on Page Four) in which Gloria Swanson is to star. is writing Screen Dialogue his with fit John Howard Lawson Original Stones. His first of fou: Bachelor orginals foi Radio Pictures is Apartment” Page Two HOLLYWOOD DAILY SCREEN WORLD SATURDAY, APRIL 4, 1931 HOljkYWOOD PajllggS^nWorld More Stage Players to M-G-M "today's motion picture news today Published every morning except Sunday, Mon- day and Holidays, by the Li st of Erstwhile PUBLISHING SCREEN WORLD James Seymour is BOTH OF THEM HAVE CO. HAD THEIR PICTURES Broadwayites Now 672734 Sunset Boulevard New Scenario Ed. ENOUGH IN PAPERS! Phone HEmpstead 7283 in A noted author visited one of Films Grows Fast LOUIS JACOBINO, Publisher RKO-Pathe Studios the major studios in Hollywood Stage players continue to be signed \ recently and discovered that - - HARRY E. MODISETTE, Editor by Metro Goldwyn Mayer. Alfred fame was fleeting indeed. The Lunt and Lynne Fontaine, for several Subscription Rates: Three months, $3.00; six author requested of the man at years outstanding stars on the roster of months, $5.00; one year, $8.00; foreign the information desk that he be the Theatre Guild, will countries, $10.00 per year; payable in ad- New York vance. announced to the vice-president make a picture this summer, as yet un- Entered as second-class matter January 24, of the company. announced, with their option calling 1929, at the Post Office at Los Angeles, After being duly told the lo- for an additional film the following California, under the act of March 3, 1879. cation of the vice-president’s year. office, the author started down Emma Dunn, character actress, also Hollywood Bowl the hall toward the sacred quar- from the stage, will appear in “Girls ters of the high mogul. Meet- Together,” joining such other stage players as Monroe Concerts Arranged ing a gentleman in the hall, who Marjorie Rambeau, proved to be the vice-president Owsley and Hobart Bosworth. and six soloists hav* Four conductors in question, the author asked Helen Hayes likewise has deserted signed contracts to ap- mg already him the location of the office. Broadway and will arrive at M-G-M officials are con- pear, Hollywood Bowl April 1 5 to appear in “Lullaby,” Ed- Apparently believing the au- great- fidently looking forward to the gar Selwyn to direct. Miss Hayes is thor to be just another pest, the est season in the history of the an- the wife of the playwright. Charles vice-president, not his the revealing nual series of “Symphonies Under MacArthur. She is now in Chicago in identity, directed him to the Stars.” The season will start July 7, the stage play, “Petticoat Influence.” place in question. and continues for eight weeks. Janet Currie, from New York, has Imagine the vice-president’s Walter Damrosch, Sir Hamilton an M-G-M contract, too. Her first as- embarrassment later when he Harty, Pierre Monteux and Alfred signment has not been announced. found this .same gentleman in Herts are the conductors. Damrosch, She arrived here yesterday. She was his office and learned that he best known of present-day American featured in “Once in a Lifetime" on was the noted author. conductors, will make his first Bowl Broadway. She had planned to come appearance, and Harty, conductor of to Hollywood via the same airplane the famous Halle orchestra of Man- that resulted in Knute Rockne’s death, chester, England, will make his Amer- LUBITSCH WILL DIRECT but took a train instead. JAMES SEYMOUR ican debut in the Bowl. Monteux ap- NEW JANNINGS FILM Some more people from the stage peared several years ago and will re- now at M-G-M include Richard Ben- In the* first move to reorganize the Emil Jannings, who has been work- turn for a two-weeks’ engagement. nett, Charles Knox Robinson, Ruth scenario department of the RKO- ing for Ufa, leaves for the United Herts, “father of the Hollywood Selwyn, Irene Purcell, Leslie Howard, Pathe studios, James Seymour, well- States late next start work Bowl,” will conduct the final week of month to Charlotte Clark Gable.