MiraCosta College / oceanside MAT 155 Graphic Design 2 : Typography TRACINGMin Choi // Fall 2017 ARCHER TRACING ARCHER ARTG106TRACING TYPOGRAPHYARCHER Spring 2017 ARTG106 TYPOGRAPHY Rosemary Rae email: [email protected] Spring 2017 Rosemary Rae email: [email protected] INFO ABOUT ARCHERINFO ABOUT ARCHER Archer is a slab serifArcher typeface is designeda slab serif in 2001 typeface by Tobias designed Frere-Jones in 2001 and Jonathanby Tobias Hoefler Frere-Jones for use in and Martha Jonathan Stewart HoeflerLiving magazine. for It was later released by Hoefler & Frere-Jones for commercial licensing. The typeface is a geometric or neo-grotesque slab serif, one with a geometric designuse in similar Martha to sans-serif Stewart fonts. Living It takes magazine. inspiration It was from later mid-twentieth released century by Hoefler designs & suchFrere-Jones as Rockwell. for The face is unique for combining the geometric structure of twentieth-century European slab-serifs but imbuing the face with a domestic, less strident tone of voice.commercial Balls were addedlicensing. to the The upper typeface terminals is on a geometricletters such asor C neo-grotesque and G to increase slab its charm. serif, oneItalics with are truea italic designs, with flourishesgeometric influenced design by calligraphy,similar to ansans-serif unusual feature fonts. for It takesgeometric inspiration slab serif fromdesigns. mid-twentieth As with many Hoeflercentury & Frere- INFO ABOUT ARCHER Jones designs, it was released in a wide range of weights from hairline to bold, reflecting its design goal as a typeface for complex Sweet but not saccharine, earnestmagazines. designs such as Rockwell. The face is unique for combining the geometric structure of twentieth- Archer is a slab serif typeface designed in 2001 by Tobias Frere-Jones and Jonathan Hoefler for but not grave, Archer is designed century European slab-serifs but imbuing the face with a domestic, less strident tone of voice. to hit just the right notes of forthThe typeface- has been used for branding for Wells Fargo, as the main font for the San Francisco Chronicle and Wes Anderson’s film use in Martha Stewart Living magazine. It was later released by Hoefler & Frere-Jones for The Grand BudapestBalls Hotel. were It is addedalso the tocurrent the upper font used terminals for titles onand letters body text such by theas CDesign and GObserver to increase website. its charm. Italics rightness, credibility, and charm. are true italic designs, with flourishes influenced by calligraphy, an unusual feature for geometric commercial licensing. The typeface is a geometric or neo-grotesque slab serif, one with a — http://www.typography.com/fonts/SUPPLIES slab serif designs. As with many Hoefler & Frere-Jones designs, it was released in a wide range of geometric design similar to sans-serif fonts. It takes inspiration from mid-twentieth century tracing / layout paper, pencil, tape, rulers archer/overview/ weights from hairline to bold, reflecting its design goal as a typeface for complexSweet magazines. but not saccharine, earnest designs such as Rockwell. The face is unique for combining the geometric structure of twentieth- PRESENTATION > 8.5 x 11” size tracing paper: Please trace the handout (attached page 2) exactly as is, and fill in the letterforms. but not grave, Archer is designed century European slab-serifs but imbuing the face with a domestic, less strident tone of voice. > On the cover page,The in the typeface bottom righthas beencorner, used print forout brandingthe label including for Wells your Fargo, Name, as Class the Name, main Assignment font for the Titleto San andhit Francisco Date,just the right notes of forth- typed, printed andChronicle glued neatly and in the Wes bottom Anderson’s right corner. filmThe Grand Budapest Hotel. It is also the current font used for Balls were added to the upper terminals on letters such as C and G to increase its charm. Italics > Please fill in with pencil. Add a cover sheet to protect from smudging. rightness, credibility, and charm. > Anything less thantitles a professional and body presentation text by the will Design not be accepted Observer for website. grading. Look closely at this text : it is also used as are true italic designs, with flourishes influenced by calligraphy, an unusual feature for geometric > No guidelines, smudgesthe primary or eraser typeface marks should for allbe yourvisible. handouts and the syllabus for this Typography class! — http://www.typography.com/fonts/ slab serif designs. As with many Hoefler & Frere-Jones designs, it was released in a wide range of DUE DATE: Tuesday October 10, 2017 – Turn in tracing of Archer at beginning of class archer/overview/ weights from hairline to bold, reflecting its design goal as a typeface for complex magazines. source:: https://en.wikipedia.org/wiki/Archer_(typeface) SUPPLIES The typeface has been used for branding for Wells Fargo, as the main font for the San Francisco tracing / layout paper, pencil, tape. Chronicle and Wes Anderson’s filmThe Grand Budapest Hotel. It is also the current font used for Pictured above :: Martha Stewart PRESENTATION titles and body text by the Design Observer website. Look closely at this text : it is also used as Living magazine typography Sweet but not saccharine, earnest but not grave, using Archer. • I would like these tracings done on 8.5 x 11 inch size tracing paper. the primary typeface for all your handouts and the syllabus for this Typography class! Please trace the handout (attached page 2) exactly as is, and fill in the letterforms. Archer is designed• Add your Name,to hit Class just Name, the right Assignment notes Title of and Date, written neatly in the top left corner. source:: https://en.wikipedia.org/wiki/Archer_(typeface) forthrightness,• Please credibility, fill in with pencil.and charm.Add a cover sheet to protect from smudging. • Anything less than a professional presentation will not be accepted for grading. SUPPLIES — http://www.typography.com/fonts/archer/overview/• No guidelines, smudges or eraser marks should be visible. tracing / layout paper, pencil, tape. SCHEDULE Pictured above :: Martha Stewart Due March 7, 2017 Turn in tracing of Archer at beginning of class PRESENTATION Living magazine typography using Archer. • I would like these tracings done on 8.5 x 11 inch size tracing paper. Please trace the handout (attached page 2) exactly as is, and fill in the letterforms. • Add your Name, Class Name, Assignment Title and Date, written neatly in the top left corner. • Please fill in with pencil. Add a cover sheet to protect from smudging. • Anything less than a professional presentation will not be accepted for grading. • No guidelines, smudges or eraser marks should be visible. SCHEDULE Due March 7, 2017 Turn in tracing of Archer at beginning of class ABCDEFGHIJ KLMNOPQR STUVWXYZ& abcdefghijklm nopqrstuvwxyz 1234567890 $.,’-:;!?.