FOR IMMEDIATE RELEASE Media Contact: TARA, Ink. Nick D’Annunzio/Rebecca Astorga [email protected]/[email protected] 305.864.3434 ext. 185 MIAMI IRONSIDE LAUNCHES DESIGN ESCAPE DURING ART WEEK MIAMI 2014 Events, taking place from Nov. 30 to Dec. 7, will include bespoke art exhibitions, music performances and talks featuring internationally renowned artists and designers Miami, Fla. (November 2014)—Miami Ironside, located in Miami’s historic Upper Eastside neighborhood, will engage international art and design enthusiasts during Art WeeK Miami 2014 for the premiere of Design Escape. The inaugural event brings together the global design industry for a week-long activation inspiring art and design within Ironside’s serene environment to slip away from the frenzy of the fairs. Design Escape inaugurates with a distinctive oasis by world-renowned architect and industrial artist Ron Arad with a nod to his collaborative editions for Italian luxury brands FIAT and Moroso. The design retreat features a Fiat 500 Ron Arad Edition, a modern masterpiece unveiled at Paris Fashion Week Spring/Summer 2015, along with a lounge highlighting Ron Arad seating systems for Moroso to include Victoria & Albert (2000), Ripple Chair (2005) and Misfits (2007). “Miami Ironside is a microcosm of cultures, creative movements and styles—an idea that grew organically and adapted over time,” says founder Ofer Mizrahi. “The launch of Design Escape reflects this momentum and where we are going for the future.” LAUFEN North America debuts its U.S. showroom with a featured exhibition by Swiss designer Tom Strala, along with an installation by designers Konstantin Grcic and Toan Nguyen. Jovan Jelovac, founder and curator of the largest design week in Eastern Europe—Belgrade Design Week—will join Design Escape to lead a talk during the week. Launched during London Design Festival, Standseven—an online shop that offers high-end design products that create social impact—will present its first U.S. pop-up shop featuring a limited-edition stool by designer David Adjaye. Design Escape at Miami Ironside Calendar of Events Main events will take place in Miami Event Space, Building 7610, Unit 100 Open daily, 11 a.m.-6 p.m., unless otherwise noted Events Date & Time Mindball Interactive Gaming Experience Daily/ 11 a.m.-6 p.m. Stars, Stars, All Eyes: Artist Bill Dunlap Daily/ 11 a.m.-6 p.m. Design Escape Cocktail Dec. 2/ 6:30-8:30 p.m. MOCA North Miami Art Talk: Bill Dunlap Dec. 3/ 10 a.m. Miami Ironside + MOCA Campus Collective Party Dec. 3/ 7-11 p.m. Design Talk: Materialized Intelligence Dec. 3/ 7:30 p.m. Design Talk: The Future of Design Dec. 4/ 11 a.m. Miami Ironside presents Mindball Interactive Gaming Experience—utilized exclusively as a learning tool by leading science centers and mainstream brands including The Coca-Cola Company, NIKE Inc., and WIRED Magazine—allows players the opportunity to challenge attention skills through electrical activity in the brain. Featured in New York City’s iconic Metropolitan Museum of Art, Swerdlow Art Group exhibits nationally acclaimed American artist Bill Dunlap in Stars, Stars, All Eyes. The Design Escape CocKtail, co-hosted by FIAT, celebrates architect and industrial artist Ron Arad in a private reception. MOCA North Miami Art TalK will feature a morning conversation with Bill Dunlap. Design Talk: Materialized Intelligence opens the Campus Collective with designer Strala, LAUFEN’s director of marketing and products Marc Viardot, and moderator Jovan Jelovac, chairman and curator of Belgrade Design Week. Miami Ironside, together with MOCA North Miami and LAUFEN North America, will host the Campus Collective Party, a night of music and fun browsing Miami Ironside’s showrooms and studios. Design TalK: The Future of Design will feature a morning talk about designing the future with Alastair Gordon, contributing editor for Architecture and Design for WSJ. Magazine, alongside Ron Arad, Moroso creative director Patrizia Moroso, and influential Italian architect and designer Piero Lissoni. Satellite Exhibits will introduce digital artist eBoy’s Pixorama of the city’s breathtaking skyline and Miami Ironside’s Berlin Wall statue by street artist Thierry Noir. Robert De Niro’s VDKA 6100 VodKa will also have a pop-up bar pouring distinct drinks during the specialty events. Official partners and sponsors for Miami Ironside’s Design Escape include Moroso, FIAT, LAUFEN North America, Museum of Contemporary Art North Miami (MOCA), The Beacon Council, S. Pellegrino, Toscana Divino, VDKA 6100 Vodka and Simple Steps. Ironside Pizza and the Italian Coffee Bar will be open daily and during specialty events for guests to enjoy throughout the week. Visit www.miamiironside.com/events for a complete lineup of events. To RSVP or request more information on an event, please e-mail Rebecca Astorga at [email protected]. About Miami Ironside Envisioned in 2003 by designer Ofer Mizrahi, Miami Ironside, located in the historic Upper Eastside neighborhood, is a hub for creative businesses focusing on design, interactive media, film, fashion, architecture, advertising, art and animation. The culture-driven center has become an important economic driver to attract skilled professionals and innovation to the area. Reminiscent of Brera Design District Milano, Miami Ironside is a green environment punctuated with rainbow eucalyptus trees and outdoor paths linking glass storefronts accented by a central public plaza serviced by Ironside Pizza and Italian Coffee Bar. Miami Ironside is located at 7610 NE 4th Ct., Miami FL, 33138. For more information, visit www.miamiironside.com. About Moroso Moroso has been working in close collaboration with some of the world’s most talented designers to produce luxury sofas and seating since 1952. Today the company is headed by the second generation of the Moroso family— Roberto, the CEO, and Patrizia, the Art Director— and is an example of how a small Italian artisan-owner company has evolved since it was run until the ‘90s by Agostino Moroso. The company has always been open to new ideas, starting with its origins in post-war Italy where there was a culture of ‘doing things and doing them well.’ Moroso has been farsighted, daring and certain of the advantage of combining craftsmanship and tailoring with industrial-processing techniques to create unique products, drawing on the worlds of industrial design, contemporary art and fashion. Along with its product catalogue and the culmination of 30 years of work in design and expression, Moroso offers customers its design and production expertise to create customized projects for the contract and luxury residential sectors. Its ability to offer unique products is due to the combined talents of 70 master artisans, a network of trusted suppliers, the use of high-quality materials and a true attention to detail. Moroso USA is headquartered at 146 Greene St. in New York, NY 10012. For more information, visit www.moroso.it. About FIAT The FIAT brand stands for discovery through passionate self-expression. It encourages people to be in charge of their lives, live confidently and celebrate the smallest of things with infectious excitement. That philosophy is embodied by the North American introduction of the iconic FIAT 500 or Cinquecento—a small car that lives big. Italian at heart and rooted in a rich heritage, the 500 is synonymous with modern and simple design, blending form, function and pride of ownership that is genuine. Reminiscent of the original 1957 Cinquecento, the Fiat 500 and Fiat 500c (Cabrio) build on the vehicle’s global popularity. Since its launch in 2007, more than 1,000,000 Fiat 500 vehicles have been sold in more than 100 countries around the world. In addition to success on the sales front, the Fiat 500 has earned more than 80 international awards. In North America, the FIAT brand portfolio continues to expand with the introduction of the high-performance Fiat 500 Abarth and Abarth Cabrio, the fully electric Fiat 500e and the Fiat 500L, an all-new five-passenger model that expands FIAT’s brand style and efficiency into the growing B-segment. For more information, visit www.fiatusa.com. ### .