a publication of the Issue no. 26, Spring 2008 World Lottery Association South Australians have always loved their state lottery, but SA Lotteries: many were unaware of the extent of its support for healthcare and sport. For SA Lotteries, last year’s 40th anniversary was Many happy returns! an ideal opportunity to set the record straight. Page 20 Lotteries in action AcceleratingThis issue of the WLA Magazine contains a lot of news, Contents including the latest on the WLA Responsible Gaming Your Network for Games AcceleratingFramework – for which we have now received the first 40 5 Letter from the President voluntary Level 1 to 4 applications – and the publication of the WLA Global Best Practice Marketing Standards. Both these Association business tools allow you to benchmark your own lottery against the best 6 The Executive Committee welcomesConnecting some new faces and of global experience in the lottery sector. endorses the WLA Global BestConnecting Practice Marketing Standards. We also continue our series of articles about lotteries and APLA conference their beneficiaries. This issue illustrates how South Australia 8 Japan hosted the Asia Pacific Lottery Association’s third leverages lottery funds to support the community and build a ccelerating regional conference in Tokyo in November 2007. sustainable and responsible relationship with society – truly Experiencegreat work! the use of our unique server-based WLA 2008 Convention and TradeExperience Show gaming technology. 11 OPAP reports on the preparations for this year’s landmark You will also find an update on the WLA Convention and Trade event on the Greek island of Rhodes in October. Show in Rhodes in October this year. Hosted by OPAP, the event promises some unforgettable highlights and will open for Technology registration on April 1. Never before has our sector developed onnecting 16 Finland slashes product development times with a fast at such a pace of change and the opportunity to learn from prototyping toolkit. other colleagues can hardly be matched by other forms of you with your players and your training. We look forward to meeting many of you there. players with your games. Security 17 Ed Stefan discusses the implications of a new generation The 2008 WLA Academy program got off to a flying start with of cyber-squatters. the traditional marketing seminar in London and a security seminar in France that was already fully subscribed as we xperience Corporate Social Responsibility went to press. This high level of interest from members all 18 An update on the WLA Responsible Gaming Framework over the world reflects an increased focus on lottery security a new way of playing games. process and program structure. in general, and on the WLA Security Control Standard in particular. Currently lotteries from Australia to Canada and A bright future in Brisbane, Australia the United States to Europe are preparing to be certified to 19 Queensland’s Golden Casket Lottery Corporation will host the this Standard. We are also running three CSR programs in WLA Convention and Trade Show in 2010. April and May in response to continuing interest in responsible, sustainable gaming practices. We have partnered with the Special series: Lottery beneficiaries regional associations to bring these seminars – in Malaysia, 20 Delivering health and wealth to South Australians: Canada and Mexico – as close as possible to our members. a joined-up approach to community service. For further information visit our These are just some of the examples of lotteries in action that website www.aceinteractive.se The case continues we are reporting in this issue of the WLA Magazine. Enjoy! 26 Lynne Roiter discusses the latest developments in the legal and regulatory situation around the world. People 29 Henry Chan, Executive Director, HKJC Lotteries Limited. Hans Savonije, Executive Director, WLA The learning curve 31 Reports from recent WLA seminars and an outline of the WLA WLA MAGAZINE is published by the Publication Director: Hans Savonije, Academy program in the coming months. World Lottery Association, WLA Executive Director Lange Gasse 20, P.O. Box, Editor, layout and coordination: Corporate news CH-4002 Basel, Switzerland Paul Peinado, 33 Selected news highlights from members of the phone: +41 61 284 1111 WLA Communications Coordinator WLA Contributors Program. fax: +41 61 284 1350 Contributing Editor: John Smellie e-mail: [email protected] Printed by: Werner Druck AG, it’s all in the game® www.world-lotteries.org Basel, Switzerland © 2007 Aristocrat Technologies Australia Pty Limited. Aristocrat, it’s all in the game and the Aristocrat logo are trademarks or registered trademarks of Aristocrat Technologies Australia Pty Limited. ACE INTERACTIVE™ and the ACE INTERACTIVE logo are trademarks or registered trademarks of Aristocrat Technologies Australia Pty Limited. 2 Spring 2008 3 Job No: 10017612 Date: 14.02.08 Client: Aristocrat Operator: Carole G Publicis Dialog, 82 Baker Street, London W1U 6AE PMS PMS Tel: +44 (0)20 7935 4426 Fax: +44 (0)20 7072 2002 Brand: ACE WLA Mag ??? ??? Web: www.publicis-productif.com Job Description: A4 Magazine Ad Layout Dimensions / Cutter: (T) 297x210 (B) 303x216 PMS PMS ??? ??? Publication Name: 1 Cutter Varnish Publication Date: C M Y K XPDF0- Letter from the President The year ahead promises to be a chal- Committee and Rolf Stypmann (Chair), Jan able to our members in addressing and lenging, exciting, and outstanding one for Stewart, José Manuel Avilés, and Lynne responding to the issues of retail dis- the WLA, the regional associations, and Roiter to the By-laws Committee, and tribution and consumer protection; the our lottery and associate members. Based David Loeb, President & CEO, Western continued legislative, regulatory, and le- on activities and developments during Canada Lottery Corporation and former gal developments in Germany, France, January and February, it appears we are Executive Committee member to the Audit Greece and elsewhere in Europe; fur- # off to a flying start. Committee. ther liberalization efforts by the European Commission, and settlements and final - At the Executive Committee meeting in The 2008 WLA Academy program is well resolution of the WTO dispute between 9 London, January 24-25, bid presenta- underway. Corporate Social Responsibility Antigua & Barbuda and the United States. #- tions for the 2010 Convention were made (CSR) seminars will be held in coopera- State governors and legislative bodies in by the Aruba Lottery and Golden Casket tion with APLA, NASPL and CIBELAE re- the United States will continue their dis- -9 Lottery Corporation. Both organizations spectively in April and May. A second CSR cussions and consideration of state lottery #9 submitted complete, comprehensive and session in cooperation with CIBELAE is operations privatization. The US Federal creative bids, and made enthusiastic pre- scheduled for Lima, Peru in November. Government and Congress will continue #-9 sentations to the Committee. Ultimately, their review of proposed regulations re- + Golden Casket’s bid to host the conven- The planning and organization of the lated to the Unlawful Internet Gambling tion in Brisbane, Australia was accepted. 2008 WLA Convention and Trade Show, Enforcement Act (UIGEA) and consider We express our deepest gratitude to both hosted by OPAP on the island of Rhodes in whether amended or modified legislation of these lotteries for their exceptional ef- October, are progressing well. A site visit should be enacted. The WLA will con- forts. More information about Brisbane with representatives of the WLA’s major tinue to work on these matters with the and Golden Casket’s bid is reported in this contributors, the OPAP organizing com- regional associations, particularly EL and issue. mittee and the WLA Convention steering NASPL, in an effort to achieve the desired committee was completed during the first and best possible outcomes on behalf of Other matters undertaken by the Executive week of March. Further details on the our members. See Lynne Roiter’s column Committee included approval of a revised Convention are reported in these pages for more details. 2008 operating budget, an amended agree- and will be reported in future issues of the ment for FIFA Early Warning System, rati- WLA Magazine. Registration will open in Most definitely 2008 will be a challeng- fication of the appointment of José Manuel April. We look forward to a highly success- ing and exciting year for all of us. We look Avilés as CIBELAE’s representative, and ful, informative, entertaining and enjoy- forward to working with you in building appointment of Jean-Luc Moner-Banet to able event in Rhodes and to seeing many sustainable gaming excellence amongst fulfill the unexpired term of Basile Neiadas of you there. Register early to ensure your our members, and for our mutual success on the Executive Committee. Reports were participation and desired hotel accom- on behalf of our sponsoring governments, received from the chairs of standing com- modations, as we expect our hotel room and the good causes and public benefit mittees and the Executive Committee ap- blocks will sell out quickly in this highly organizations/programs supported by our proved the appointment of Thierry Pujol as desirable location. revenues. Chair of the Security & Risk Management Committee. Appointments were also ap- The challenges facing the WLA, the re- proved of Ray Bates (Chair), Ed Stanek, gional associations and member lotteries and Winfried Wortmann to the Nominating will