Laurie Peters ART DIRECTOR / SENIOR DIGITAL CREATIVE Bath, UK [email protected] 07827930002 mobile Over 18 years’ experience in design, concept design across a breadth of digital projects and industries. I’ve a flare for all things related to interactive design, photography and moving image. Throughout my career I've worked with large blue-chip organisations like BP Castrol, Jaguar, Microsoft, BBC, NCR, Telefónica and also with more well known creative figures in television and the music industry. I’ve a natural ability in creating attractive brands, designs and visualising ideas – firmly putting customers at the heart of what I deliver. My skills reach beyond design - i've recently released a VR game on Oculus Rift, I can illustrate, storyboard, create motion graphics, edit, animate, create music and Sound effects. Digital Acheivements Digital Achievements VR Launch Title ON Oculus Rift Store 2016. Staff Pick Vimeo: https://vimeo.com/10531753 FWA Award for best site design Concept and Design - Warp Records. FWA are the world’s most respected digital hub for groundbreaking online design with over 52 million visitors since launch: http://warp.net/records/harmonic-313/word-problems-website- wins-favourite-website-awards-site-of-the-day Cert: http://www.thefwa.com/certs/FWA_SOTD_may13_09_har.jpg Ricky Gervais Digital video and animations supplier of 2 episodes. (Podcast 3 ‘Monkey news’ and Podcast 7 – ‘Tottenham House’) Now more than 170 million downloads - Holder of Guinness World Record for most successful digital broadcast. Laurie Peters: http://www.pilkipedia.co.uk/wiki/index.php? title=Laurie_Peters Trade union congress Animation/Interactive DVD. Digital film achieved the target of attracting and recruiting 22,000 new TUC members. Dorling Kindersley Publishers Online viral game & YouTube viral advert - Karl Pilkington book launch. Achieved promotional target click through of over 172,000 unique visitors in the first 2 weeks. BBC Culture show – Ricky Gervais & Karl Pilkington animation and digital content supplier. Showing increased – increased spike in viewing figures of around 100,000. http://youtu.be/hvAx0sDWfhU BBC Bristol – Best Digital Graduate The University of The West Of England. Chosen from graduation for work experience and to help develop the digital arm of the BBC graphics department, Bristol. Researched QT VR. Digital Tools and creative skills Art Direction, design direction, concept creation, storyboarding, branding and proposition development. Illustration and animation, video graphics, employer brand photography and video direction. Image: (Adobe Suite, photography) VR: (Unity) Interactive / online: (Mobile first UI design, online motion - Flash, Fireworks, Adobe Suite – Good knowledge of code and systems) Motion / Audio: (Video creation and direction, motion graphics and animation) Audio: (Logic x, recording and production skills) Employment - Experience Creative Director / Design director Bath, Avon Aug 2011 - Present Peters-Fox I deliver the majority of creative assets for Peters-Fox and our clients. I create employer brands, careers site designs, digital communications for medium to large companies who are looking to attract and retain the right talent to work for them. Peters-Fox Services Branding and propositions, research and insight, candidate attraction, campaign creation, referral schemes, Mobile first UI design, CMS template design and build, design and art direction. Onsite consultation and project delivery. http://www.peters-fox.co.uk/The-people/Laurie-Peters Side project: VR Design lead / Audio lead Bath and Maidenhead Jan 2015 - Present Think Heavy Ltd VR Work: Concept creation, designing VR game levels in unity. Creating sounds and soundtrack - Directing, recording and editing VO artist. Conceptualising game environments and designing assets, managing modellers and budgets. Oculus Rift VR Game : http://www.firmagame.com - Other work includes design UI/UX for IOS and Android : Arena Music player USA Digital Consultant, Creative Wiltshire Aug 2010 Contracting - Self employed Concept creation, Designing mobile and web templates and banners for online. • Visualising ideas and creating storyboards for video. • Animating shorts for client website campaigns. • Storyboarding video shoot. Fujitsu Tablet Commercial Digital Design Director / Acting Creative Director Reading, Uk Feb 2010 - Aug 2010 United Image Ltd Delivered new client pitches, concept and digital design direction. Worked closely with and reported to CEO and CCO. Jointly responsible for the brand proposition of United Image and its digital development in becoming a creative agency. Best achievement whilst at United Image: Won digital pitch with Autodesk (software manufacturer for Film Avatar). 250k European campaign. http://www.autodeskadvantage.com/ Digital Design Director / Creative London, UK Jul 2007 - Feb 2010 Self employed • Created and produced work for television and internet alongside Ricky Gervais, Karl Pilkington, BBC, C4 in creating virals, animations, design and title sequences for comedy. • Freelance interactive design for British Petroleum, Vodafone and illustration work or Richard Hammond, Nick Baker and Karl Pilkington - Dorling Kindersley book publisher. Digital Consultant Senior Interactive Designer Europe and UK HQ Jan 2005 - Jul 2007 (Europe) BP, Castrol Responsible for the design direction and web content for all Castrol websites across Europe. I worked closely with internal executives and BP stakeholders on digital marketing campaigns to create the solutions and assets across the BP Castrol websites. Typical assets included campaign microsites, rich media banner ads, flash content and games to more template driven CMS creative. Responsibilities • Castrol design and brand design direction across Europe. • Produced creative to support the Castrol digital strategy. • Generated project proposals and cost estimates as needed. • Participated as an active member of the Global Digital team, sharing knowledge and supporting Global initiatives. • Helping to develop online brand guidelines. Freelance senior Web Designer/consultant Bristol, Avon and London Jun 2002 - Jan 2005 Digital / Online contractor Created various digital assets for different blue chip organisations, delivering content for my clients in London, Bath and Bristol. Typical contracts would involve: • Created television graphics, animation, flash banner advertising, micro-site design for B2C, public sector and the education industry • Generated concepts and front-end visuals • Web and CDROM design, Ul and various site template architecture. Clients included: Wavv Rapp & Collins, LBI (when they were called Wheel), Attik, Sony Music London. Senior Creative Great Tichfield Street and Regent St.London. Attik Design Agency Jan 2001 - Apr 2002 Reported directly to founder Simon Needham, I was responsible for delivering brand visuals, web creative / assets and Flash build, new media and video content for Attik.com. Responsible for inspiring and developing the thinking of junior designers. Evidence of this thinking can be seen in ‘Noise Lab’, which is published by Attik. The thinking at Attik was experimental, cutting edge but generally forward thinking. This was an Agency I’d aspired to work for since college and throughout University. Senior Creative responsibilities • Creating unique interactive, forward thinking solutions • Branding and design • Motion graphics and editing • Noise 5 book and Junior designer development Web Designer Bristol Jan 1999 - Nov 2000 Bristol City Council • Taking design briefs and delivering internal, external websites and their content • Front-end development of touch screen technology / Interactive information points which were to be located in and around the City centre. • Responsible for the upkeep and development of Bristol City Councils online presence and development. Attending council meetings as a member of the dept. Working with external consultants and partners. Education B.A (Hons) Graphic Design (2:1) Bristol, Ashton Gate Sep 1995 - Sep 1998 University of the West of England • Interactive design and digital media ( 'New media' as it was called then' ) • Typography & design • Animation and video creation • Audio design Graphic Design and Advertising BTEC NAT DIP Sep 2003 - Sep 2005 (Distinction) Manchester City College • Understanding, exploring design • Exchange student - Milan, Italy (Worked afternoons @ design agency 'Atlantis') • Presenting as part of a team • Learning Apple software Diploma in Foundation Studies (Art & Design) Manchester Sep 1990 - Sep 1991 Salford Tech Testimonials Testimonials **Ricky Gervais - Award winning writer, comedian** "Laurie is great. And Fast. He took material and had something for us to look at in no time at all. He did his own thing but was happy to make changes to. A pleasure to work with." [email protected] **Matthew Clarke - Adobe, Head of Marketing - Europe** "Laurie is without doubt the most creative designer i've worked with and has the ability to bring brands to life online and in new media." http://twitter.com/matthew_clarke Clients Brands I have worked on and for • BBC Culture show, Channel 4, Ricky Gervais Podcast/Extras • Sony Music, Warp Records • Attik, Jaguar, Baileys, Coats • British Petroleum, Wheel London(LBI), Dorling Kindersley • Vodafone, Hyundai, Oculus, Fujitsui, Microsoft, Autodesk... Hobbies & Interests Interests I am part of a three person collective creating a new virtual reality Oculus Rift headset game called ‘Firma’. I am responsible for sound design and game visualisation. http://www.firmagame.com/ I practice Aikido on Monday and Wednesday nights. https://vimeo.com/131718765 I do a podcast with Terry Mynott Thursday nights. http://www.whenwewaffle.com laurie peters [email protected] 07827930002 mobile.