GIZ TraCS | Advancing Climate Strategies in Rapidly Motorising Countries Ride Hailing Survey: Usage of App-Based Mobility Services in Nairobi, Kenya Technical Report 2020 Prepared by PARS Research Authors: Benson Weru Jane Mugo Disclaimer The findings, interpretations and conclusions expressed in this document are based on information gathered by GIZ and its consultants, partners and contributors. GIZ does not, however, guarantee the accuracy or completeness of information in this document, and cannot be held responsible for any errors, omissions or losses which emerge from its use. Project Background The Advancing Transport Climate Strategies (TraCS) project is implemented by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) and funded through the International Climate Initiative of the German Ministry for the Environment, Nature Conservation, and Nuclear Safety (BMU). Its objective is to enable policy makers in partner countries (Vietnam, Kenya and Morocco) to specify the contribution of the transport sector to their respective Nationally Determined Contributions (NDCs) and Longterm Low Greenhouse Gas Emission Development Strategies (LTS). In addition, detailed knowledge on mitigation potential can lead to raising the level of the countries’ ambitions. TraCS supports ministries of environment and transport and other relevant authorities in systematically assessing GHG emissions in the transport sector and calculating emission reduction potential through the development of scenarios. TraCS also assists with the development and implementation of associated climate policy measures. At the international level, TraCS organises active exchanges between implementing partners, technical experts, and donor organisations to enhance methodological coherence in emission quantification in the transport sector. CHANGING TRANSPORT Facilitating climate actions in mobility GIZ works on changing transport towards a sustainable pathway and facilitating climate actions in mobility. We support decision-makers in emerging and developing countries through training and consulting services, as well as by connecting stakeholders. Our ultimate goal is to keep global temperature change to well below 2 degrees Celsius. www.changing-transport.org Table of Contents LIST OF FIGURES ......................................................................................................................................... 4 List of Tables................................................................................................................................................ 5 1.0. INTRODUCTION............................................................................................................................... 5 1.1. Overview of digital mobility applications in Kenya .............................................................................. 5 2.0. BACKGROUND TO THE STUDY .................................................................................................... 10 2.1. Objectives of the study .............................................................................................................................. 10 2.1. Approach and methodology ...................................................................................................................... 10 3.0. MAIN FINDINGS ............................................................................................................................ 11 3.1. Demographics ............................................................................................................................... 12 3.2. Opinion on topics: Level of agreement ............................................................................................ 18 3.3. Travel characteristics ..................................................................................................................... 19 3.3.1. Days travelled in a week (To work or school) .................................................................................... 19 3.3.2. Frequency of usage ........................................................................................................................... 20 3.4. Primary and secondary modes of transport ..................................................................................... 22 3.5. Factors affecting choice of trip ........................................................................................................ 23 3.6. Means of transport for non-official trip (Leisure/shopping/social trips e.g. social outings, shopping, visiting friends or family) ............................................................................................................................ 25 3.7. Emerging transport services ........................................................................................................... 26 3.7.1. Ride hailing usage .............................................................................................................................. 26 3.8. Ride hailing services: Based on the last trip made; ............................................................................ 26 3.8.1. Type of service used for the trip........................................................................................................ 26 3.8.2. Distance covered ............................................................................................................................... 27 3.8.3. Day of the week the service was used .............................................................................................. 27 3.8.4. Time taken waiting for the ride ......................................................................................................... 28 3.8.5. Duration and cost of trip ................................................................................................................... 29 3.8.6. Mode of payment .............................................................................................................................. 30 3.8.7. Purpose of the trip ............................................................................................................................ 31 3.8.8. Number of travelers in the trip ......................................................................................................... 32 3.8.9. Why did you use this service for your trip? ....................................................................................... 33 3.8.10. Alternatives to ride hailing services .................................................................................................. 34 3.9. Likes and dislikes about digital taxis ................................................................................................ 36 3.10. Impact of Ride hailing services on other modes of travel ................................................................... 40 4.0. CONCLUSION ................................................................................................................................. 41 LIST OF FIGURES Figure 1: Nairobi City County map ................................................................................................................ 1 Figure 2: Popular taxi apps in Kenya; WeeTracker ....................................................................................... 7 Figure 3: Gender distribution in the sample population ............................................................................ 12 Figure 4: Age distribution ............................................................................................................................ 13 Figure 5: Education level ............................................................................................................................. 14 Figure 6: Level of income ............................................................................................................................ 15 Figure 7: Smartphone ownership ............................................................................................................... 15 Figure 11: Employment status .................................................................................................................... 18 Figure 12: Days travelled in a week ............................................................................................................ 20 Figure 13: Primary mode of transport ........................................................................................................ 22 Figure 14: Secondary mode of transport .................................................................................................... 23 Figure 15: Ride hailing usage ...................................................................................................................... 26 Figure 16: Digital mode used ...................................................................................................................... 27 Figure 17: Purpose of trip ........................................................................................................................... 32 Figure 18: Alternatives to digital taxi .......................................................................................................... 34 Figure 19: Alternatives to shared taxi ......................................................................................................... 35 Figure 20: Alternatives to digital boda boda .............................................................................................