2016 PARTNERSHIP OPPORTUNITIES TOURNAMENT AT-A-GLANCE August 21 – 29, 2015 The Connecticut Open is a world-class WTA (women’s) tennis event that benefits the community and statewide charities. Long considered the tune-up to the US Open, the tournament is the only event of its kind in the Northeast and also the culmination of the summer long Emirates Airline US Open Series. Legacy event with a rich history; Tournament Director Anne Worcester is former CEO of the Women’s Tennis Association (WTA) with relationships that result in World Top 10 players competing in Connecticut each year – alongside the rising stars of tomorrow. Former champions read like a “Who’s Who” of women’s tennis: Steffi Graf, Venus Williams, Jennifer Capriati, Lindsay Davenport, Justine Henin, Caroline Wozniacki, and Petra Kvitova. To the delight of men’s tennis fans, in 2014 Connecticut Open added an annual Men’s Legends event. 2015’s event is headlined by John McEnroe alongside Andy Roddick, James Blake and Jim Courier. 2 2015 TOURNAMENT RESULTS LOCATION: Connecticut Tennis Center at Yale New Haven, Connecticut PRIZE MONEY: $710,000 PLAYER FIELD:* Including six World top 10 and 17 World top 30 players; competitors from 26 different countries. DEFENDING SINGLES CHAMPION:* World #4 Petra Kvitova (CZE) ATTENDANCE: 51,946 (10% increase over 2014) TV COVERAGE:** Domestic: ESPN2 holds the domestic TV rights -1M viewers Global: 6.8M viewers worldwide in 100+ countries on six continents. Digital Coverage:** An additional 1.5M watched via mobile, web, and over-the top digital services such as Apple TV, Roku, and other digital devices. Petra Kvitova (CZE) World #4 Three-time Connecticut Open Champion 2014 Wimbledon Champion * Rankings as of 9/23/15 **SMG YOUGov, 2014 coverage; 2015 to be updated. 3 SPONSORSHIP OPPORTUNITIES Align Your Brand with Industry Leaders 4 BRAND EXPOSURE STADIUM COURT SIGNAGE Propel your brand into a regional, national, and international spotlight with in-stadium branding opportunities, including signage in domestic and global television view. Stadium Court 5 BRAND EXPOSURE STADIUM COURT SIGNAGE - TV VIEW Stadium Backwall – Two Primary, One Corner and Two “ticker” positions Sidewall 6 BRAND EXPOSURE STADIUM COURT SIGNAGE – TV VIEW Serve Speed Clock Umpire Chair Net Judge Box 7 BRAND EXPOSURE STADIUM COURT SIGNAGE – TV VIEW Tunnel Signs – Two pair Barrel Cooler – (SOLD) or Player Towel 8 BRAND EXPOSURE STADIUM COURT SIGNAGE - SPECTATOR VIEW Entitlement of the Sponsor Club (SOLD) Middle Tier Signage – Spectator View Video Scoreboards – Two in stadium 9 CONSUMER ENGAGEMENT TOURNAMENT GROUNDS Connect on site with a desirable demographic Data Capture, Product Sampling and Sales 10 CONSUMER ENGAGEMENT TOURNAMENT GROUNDS Wilson Sporting Goods - Demo Days Aetna – Smoothie Bike Yale University Mascot Jumbo Handsome Dan Citizen Watch – “Citizen Selfie” Promotion First Niagara – “Banko” 11 PLAYER ENGAGEMENT TOURNAMENT GROUNDS & SOCIAL MEDIA Autograph Sessions with WTA Players Four-time champion, Caroline Wozniacki shown. ALS Ice Bucket Challenge 2014 Champion - Petra Kvitova Tournament Director - Anne Worcester 2013 Champion - Simona Halep FRENDS Headphones – Player gifts WTA player, Nicole Gibbs. Closer to Free Player Challenge for Smilow Cancer Hospital Men’s Legends Jim Courier (left) and James Blake (right) 12 HOSPITALITY BOX SEATS & HOSPITALITY SUITES Entertain clients and key stakeholders Recognize executives and employees Frontier Club Hospitality Suites and Box Seats Please inquire about pricing and availability. Boxholder Restaurant 13 ABOUT CONNECTICUT OPEN presented by UNITED TECHNOLOGIES - Community Outreach - Demographics - Television Coverage - Marketing/PR 14 ABOUT CONNECTICUT OPEN PRESENTED BY UNITED TECHNOLOGIES Heart of the Tournament The tournament’s strategy has always been to leverage the excitement and power of professional tennis to build interest and participation at the community level. The tournament partners with 501(c)3 New Haven Youth Tennis & Education (NEW HYTEs), New Haven Parks & Rec, New Haven Public Schools, and the USTA year round to provide tennis lessons, life skills, and leadership development programming. Family Classic - Connecticut Open also presents the year-round parent/child competition that encourages a healthy, active lifestyle for families with nearly 100 tennis events throughout seven states in New England and New York over eight months, culminating at the Connecticut Open in August. 15 ABOUT CONNECTICUT OPEN PRESENTED BY UNITED TECHNOLOGIES Sponsors Making a Difference - Examples AMERICAN EXPRESS – In association with the USTA’s Fresh Courts initiative, American Express and the Connecticut Open transformed McClain Park, a downtrodden, abandoned New Haven park, into a safe place for neighborhood kids to play tennis, baseball and enjoy the playground. World #20, Andrea Petkovic, led a free clinic for local Boys & Girls Club youth. EMIRATES AIRLINE – US Open Series Title sponsor Emirates Airline activated a racquet return program and an on-site tennis clinic for NewHYTEs (New Haven Youth Tennis & Education). Emirates has also made annual cash and equipment donations to New Haven inner city programs. FIRST NIAGARA – First Niagara donated new tennis equipment to 300+ elementary school children at the tournament’s annual Free Lesson clinic. In 2013, together with the Governor’s Prevention Partnership on mentoring, the bank and Governor Malloy spoke about the importance of mentoring prior to Free Lesson. That same year, the bank and Connecticut Open presented a youth clinic In Newtown to advance healing and recovery for the children. American Express Fresh Courts initiative in Emirates Airline Racquet Return Free Lesson New Haven, CT 16 ABOUT CONNECTICUT OPEN PRESENTED BY UNITED TECHNOLOGIES Spectator Demographics CONNECTICUT OPEN FANS ARE MATURE, AFFLUENT, AND WELL EDUCATED • Mature - Spectators are adults 35-64 years old. • Affluent - 60% have a household income (HHI) of $100,000+; 15% have HHI of $200k+; 4% have HHI of $500k+. • Educated- 70% have graduated college, or higher. • In 2014, fans traveled from 28 states and internationally, with the majority attending from affluent Connecticut suburbs and NYC commuter towns, especially New Haven and Fairfield Counties. Source: The George Washington University, Economic Impact Analysis 17 ABOUT CONNECTICUT OPEN PRESENTED BY UNITED TECHNOLOGIES Domestic and International Television Coverage ESPN2 holds the domestic television rights to the tournament with more and more coverage appearing on its digital platform ESPN3. Television and digital content also appears on the Watch ESPN mobile app. Internationally, the global TV feed is picked up in 100+ countries.* *Source: WTA TV, 2014 **Full list available upon request. 18 ABOUT CONNECTICUT OPEN PRESENTED BY UNITED TECHNOLOGIES Tournament & Series Marketing 2014 EXECUTIVE SUMMARY (Will be updated for 2015) Connecticut Open Approximate Markets Impressions Advertising and Collateral 25MM* Statewide and regional markets including: New Haven, Hartford, Stamford, Bridgeport and NYC Public Relations 500MM** Regional, National, and International Media Outlets National - TV; syndicated radio; tennis publications. Emirates Airline Min. 3.8M Connecticut - TV morning shows and late news (GMA, Today, CBS Sunday US Open Series Impressions AM); ESPN2; ESPN.com; digital ads targeted to Connecticut tennis fans (e.g., YahooSports.com; Tennis.com; Fox Sports, etc.); local radio. *2014 Media Plan **Source: Google News, Compete.com, Meltwater 19 ABOUT CONNECTICUT OPEN PRESENTED BY UNITED TECHNOLOGIES Tournament Marketing Tournament implements a fully-integrated marketing campaign to Connecticut residents, NYC commuters, and tennis fans via TV, digital, radio, social, print, out of home, and direct mail. TV Commercials Twitter 150,000 ticket brochures New York Times and Metro North Facebook www.ctopen.org Billboards YouTube Radio Spots 20 ABOUT CONNECTICUT OPEN PRESENTED BY UNITED TECHNOLOGIES Domestic and International Press 21 WHY TENNIS? WHY WOMEN’S TENNIS? 22 WHY TENNIS? 1. Great way to reach female sports enthusiasts. Offers a Sizable Female Audience – Tennis (55%) vs. Golf (34%) 2. It attracts a diverse audience. 69% white/19% black/12% Hispanic/4% Asian) vs. Golf (77% white/14% black) 3. Tennis fans are open to connecting with sponsors. The average fan spends 6.5 hours on the grounds per visit 4. Tennis fans are highly engaged on-site. 67% visit and interact with sponsors on-site 5. Allows brands to have an extended “conversation” with fans. Average attendees spend 51 minutes visiting sponsor booths 6. Facilitates a connection with consumers and their passion 81% of fans understand the importance of sponsor support 7. Sponsorship has a positive impact on brand image and perceptions. 64% of fans feel more positive toward a sponsor’s brand 8. Tennis fans have a positive impression of sponsors. 88% view sponsorships as a good way to promote products 9. Tennis tournaments drive sales. 64% of fans more likely to buy a sponsor’s product as a result of sponsorship 10. Tennis tournaments drive ROI. Cost/Benefit ratio (avg. 2:1) meets or exceeds industry thresholds 23 WHY TENNIS? Why Women’s Tennis? Pioneers in Women’s Sports History 1970 Billie Jean King leads a group of eight other renegades known as The Original Nine. TWO YEARS ahead of Title IX, they envision a better future for women’s tennis. $1 contracts signed by all nine to compete in the brand new Virginia Slims Series, endorsed by the Philip Morris Company. $7,500 - prize