GENERAL RATES Effective January 1, 2011 General Rates Effective January 1, 2011 CONTENTS PERSONNEL Page Greg Osberg . (215) 854-4681 Information . 2 CEO & Publisher Personnel . 2 Terms of Payment . 3 Robert Hall . (215) 854-4681 Policy (Rates and Copy) . 3 COO The Philadelphia Market . 4 ROP/Black & White Rates . 5 Combination/Repeat Discounts . 5 Stan Wischnowski . (215) 854-5481 Color Rates . 5 Inquirer Editor Local News Part Run Rates . 6 Weekend Part Run Rates . 7 Michael Days . (215) 854-5984 Food Part Run Rates . 8 Editor, Philadelphia Daily News; Executive Vice President Part Run Color Rates . 9 Premium Positions . 10 Kevin Stetter . (215) 854-2755 Special ROP Units . 10 Vice President, Philly.com Advertising . [email protected] Preprint Insert/Distribution Rates . 11 Preprint Ordering and Deadlines . 11 Ron Adams . (215) 854-2755 Special Services . 12 Director, National Advertising . [email protected] Special Days/Pages/Features . 12 Display Ad Depth Requirements . 12 Contract and Copy Regulations . 12 Closing Times . 12 Mechanical Measurements . 13 Color Ad Specs . 13 Classified Rates . 13 Color Comic Rates . 13 Circulation . 13 INFORMATION The Advertising Checking Bureau, Inc. AP/Ad Send (Address to: PAPHQ) Materials/Orders/Changes — Forwarding Addresses U.S. Postal Service Mail and Packages: Philadelphia Inquirer/Daily News P.O. Box 8527, Philadelphia, PA 19101 Attn: General Advertising Department Special Carrier Mail and Packages: Philadelphia Inquirer/Daily News 400 North Broad Street, Philadelphia, PA 19130 Attn: General Advertising Department Special Carrier mail and packages will be accepted by the Advertising Services Dispatcher after business hours until 11:00 p.m. Monday through Friday and until noon on Saturday. 215-854-4835 Department Information General Advertising 215-854-2295 General Advertising Fax 215-854-2380 Published by Philadelphia Media Network, Inc. 2 400 N. Broad Street Philadelphia, PA 19130 General Rates Effective January 1, 2011 All local political advertising, full and part run, is charged at the $5,000,000 level. A ALL RATES ARE NET / TERMS OF PAYMENT contract is not required. All ads must be labeled “Paid Political Advertisement” and Effective 2010, all general rates are net of agency commissions. All bills are due comply with current state and federal regulations. and payable (net) within 15 days after the last day of the calendar month in which Non Profit applies to approved organizations making a direct appeal for funds, the advertising is published. We may, at our option, request that bills be paid weekly volunteers, and/or donations. Organizations must be approved and have a 501c-3 charity and require payment within seven days. Delinquent accounts are subject to reason - status to qualify. able collection charges. Philadelphia Media Network does not guarantee any given level of circulation or reader - If payment is not made in accordance with these terms, PMN may refuse to insert ship for an advertisement or distribution of a product. further advertising, and all bills will become due and payable immediately. Cash Sunday circulation is provided on certain holidays. These holidays are charged at the discounts are not offered. Sunday contract rate and include Sunday pricing of color and any other applicable If a check is dishonored by the maker’s bank, a returned check fee of $25.00 per premiums. check will be charged. Advertiser agrees to pay any federal, state and local taxes imposed on the transaction. If no claim has been made on a payment made by an Co-op Advertising advertiser within two years, it shall be deemed to have been paid to PMN for Philadelphia Media Network prohibits the brokering of its advertising space. Retailers services rendered. placing orders on behalf of an advertiser, qualifying for general rates, will be charged the applicable General rate. Co-op rates are available to individual local advertisers that run PMN will provide advertisers a PIN number to verify publication of ads via the creative supplied by a manufacturer, distributor or wholesaler of products, providing that Internet. Tearsheets will no longer be provided without additional charges. the local retailer's address and phone number clearly appear in the ad. Contact your sales representative for details. Co-op rates are also available to manufacturers, distributors or wholesalers of products that include a local dealer list in their ad. Additional requirements apply. Ask your sales POLICY (RATES & COPY) representative for details. Agency and Advertiser Orders Approval All advertising will be run at the rates in effect at insertion. Any orders received that In order to maintain the integrity of our publications, all advertising is subject to contain rates different from the current published rates will be considered clerical errors. approval and acceptance by The Inquirer/Daily News. We have the right to reject/cancel Due to the daily volume of advertising, we are unable to notify you of rate differences any advertisement at any time, even if it was acknowledged and accepted for publication. before your advertisement is published. Liability and Error Allowances All orders, cancellations and corrections must be provided in writing. Disclaimer of The advertiser and/or advertising agency assumes liability for all content (including, liability clauses in orders or contracts from advertisers or advertising agencies shall be but not limited to, text and illustrations) of advertisements published, and also assumes deemed void. responsibility for payment of all costs, expenses (including attorney’s fees), liabilities and damages arising therefrom against PMN. Rate Revisions We reserve the right to revise advertising rates, terms and policies at any time. Contract PMN will not be liable for failure to publish any advertising for any reason including, advertisers, or their agencies, will be given 30 days’ notice in writing of rate revisions. but not limited to, strikes, labor disputes, government action, acts of God, war, fire, riots, breakdown of equipment, or any other circumstances. Under no circumstances will PMN All advertisements scheduled to run on Thanksgiving Day will be billed at the rate appli - be liable for consequential damages of any kind (including actual or consequential cable to Sunday Editions. Daily Inquirer “Bonus Days” at 10% premium (See Page 4.) damages) or for errors of any kind in an advertisement, including those errors caused by it, except for the cost of the space occupied by the error. News/Editorial Style Copy Advertisements that bear a resemblance to news or editorial matter can, at our option, be Claims for error allowances must be made within 15 days after the advertisement’s labeled “ADVERTISEMENT” above each column and the text be set in a sans serif font. insertion and will be granted on the basis of the first insertion only. Printing Material Any claims or other legal action brought against PMN by the advertiser or the advertis - We are not responsible for the return of advertising material unless return delivery ing agency shall be brought only in the United States Court for the Eastern District of instructions and adequate postage are received with the material. Under no circumstances Pennsylvania or the Philadelphia County Court of Common Pleas. Pennsylvania law will PMN be liable for damages of any kind (including actual and consequential dam - shall govern. ages) in the event of damage to such advertising material. Copyright Position Requests Advertiser agrees that the advertisement as it appears in The Inquirer/Daily News/ You may request positioning on any page; however, all decisions regarding positions philly.com will become the property of PMN and hereby assigns all ownership interest in remain at our option and are not guaranteed. We cannot acknowledge any claim for an the advertisement, under the Copyright Act or otherwise, to PMN. Unless otherwise noti - adjustment, a refund, or a reinsertion due to the position in which an advertisement has fied by PMN, advertiser is granted a license to place the ads in other media. Advertiser been published. authorizes PMN to bring suit in its discretion and at its expense for any unauthorized use, reproduction, display or distribution of the advertisement as it appears in Contracts The Inquirer/Daily News or for its unauthorized alteration. To be eligible for contract rates, you must sign an advertising agreement prepared by PMN. Other than as specifically described in this rate book, no other discounts or Measurement rebates shall apply. When placing your order for advertising, please be sure to designate the width in If you use less than the spending level specified in the contract, you will be obliged to columns and the depth in inches. We will publish and bill you for the exact space you pay for the space used, at the rate earned, based on the applicable schedule. If you incur order (subject to the retail minimum depth requirements). such short rate charges or if PMN reasonably believes you will incur such short rate The measurement is made from cut-off rule to cut-off rule. PMN may change the width charges, PMN may bill, at its discretion, its good-faith estimate of the short rate charges of the columns in its newspapers from time to time, for any reason, including but not on a monthly basis. limited to a redesign of its newspapers, or changes in industry-standard specifications. We do not back-date contracts beyond a 30-day period. “Rerun” or “make good” linage General Rates Apply will not be counted toward