e NATIONAL WEEKLY of PROGRAMS and PERSONALITIES Volume 1 Chicago, III., Week of June 19-25, 1932 Number 35 P RES IDE N CY H INC ES ON AIR POPULAR ITY Herbert Hoover Franklin D. Roosevelt John Garner Newton D. Baker Alfred E. Smith Radio To Determine The Radio Guide's Rating Of Next President Candidates' Air Personality AD IO witt decide the election of the next President of the United States! R This is the opinion of the political observors who believe that the Hero i. how Rad io Gllide ratou th. principal candidatea o. "air pi!csonality" of the Democratic nominee will be tbe decisive factor th.eir a ir ~nona li tJ'. and appeal t o different typC& of liltene.... in tbe November balloting. They point out that in this year of crisis hundreds Ono hllndred poiah cOUllh a . a perfect ratin... of thousands will vote who have never voted before. With tbe progress of the nation banging in the balance. millions of voters are turning, with unpreccnted .... w.... n,.. ,nAL AVEILAO. intentness and seriousness. towards [he political arenas. HOOVER .................. .. .. Politics. this year, is the nalional game-an important, vital game. And BAKER ..... .... ...... .... .. .. .." " "" this game is now being, and will be further played, in the air. In millions of .,,' ROOSEVELT ..... .. ... .. .. .. .. SO "B1 .. home-s the voters will eagerly listen to every political address by President GAR?<o"E R ......... .• ....... Hoover and the Democratic nominee. The Republican and Democratic com· .. .. .. SMITH ....... .. ...•....... " ""75 mittees are planing to use the ether waves this year to a degree that has never .. " " .. before been contemplated. With the cooperation of the NBC and Columbia R 1TCDIE ....... .. , ........ SO .. 9lains they have arranged nation-wide (Continued on Page Eight) " " "" NBC Dramas Laud Airicature Goldman's Fifteenth Heroes of Science Year At The Mall "Oanger Fighters," the true dramas of Edwin Franko Goldman will lead his band the great achievements of the pioneers of in his fifteenth summer concert series at the medicine and science, wit! play to a Jarger Mall in Central Park, New York. Tbey will network "'hen they c.hangetheir broadca~l be broadcast Over an NBC network this lime this Thursday. Henceforth they will Tuesday at 8:30 p. m. (COST). He will be heard over an NBC netv.'ork each Thurs.­ give a second broadcast every week on Sun­ day at 8:00 p. m. (COST). days at 7:30 p. m. (COST) from WMAQ. ''The Hunter," the story of Edward Jen· This will be the twelfth year the band­ ner, British physician who gave up a bril­ master has direCled his sixty-two piece unit liant London career to become a country on the air. and he plans to introduce several doctor, and who discovered a vaccine for features never before presented in radio small-pox, will be the subject of this week's broadcasts. Wood clarinets are beIng dis­ dramatization. The dramas are written by carded in favor of all metal instruments and Innis Osborne, author of "The Seventh the brass section will be equipped with bell­ Gu~t" and a number of other plays. front alto horns. an innovation made under Local OSltlet Wis. Goldman's personal supervision which will o give his music a quality never before heard in similar orgnnizo!ions. So Delegates Attend Goldman has been a figure in American u. band circles for almost twenty years. He European Convention has played some 780 New York City con­ certs. For the past four years his audiences Major General Charles McK. Saltzman, are said to have averaged 1.500,CXXl persons chairman of the Federal Radio Commission. per season. "On the Mall" is probably his or William R. Castle. Jr., Under-secretary of best known composition. Among others are Slate, probably win be chosen by President "ChImes of Liberty." "Sagamore." "Eagle Hoover to head the American delegation to Eyes," "Sunapee," "Central Park," "On the the International Radiotelegraph Conference Pier" and "New Yorkcr." which opens in Madrid. Spain, September 3. o Among the American proposals to the conference is the matter of widening the broadcast band to embrace more waves for National Open Coif program services and the opening up for North America of the European long wave Tournament On Air bands for broadcasting. Our delegation this America's greatest golfing event, the Na­ year 111'111 be considerably smaller than in tional Open Championship. '1o'i11 be described 1927, as an economy measure. The group over NBC networks during the three days of experts, however, will be larger than the of play, June 23, 24 and 25. Alex Morrison, delegation itself, because it is to them that golf authority, will act as chief NBC an­ the technical work of the conference falls. nouncer during the broadcasts from the o French Meadow Country Club at Flushing, Long Island. New Stations On Air During the first twO days of play, Morri­ son will give a summary of results as soon Five new sets of call letters have just been as the last player is in. On the final day, .dded to the log of American broadcasting Saturday, he will describe the playas it is Itations and one to the Canadian log. Ten dolla... will be awarded each week to the w;nneu of RADIO GUIDE'S going on, and announce the name of the WlJEU, Springfield, Mass.; KIDW, Lamar, AIRICATURE CONTEST. Just identify tho radio peuonage above and .end the new national champion as soon as the results Colo.; and WHbT, Troy, Ala., are three name, together with your comment of the artid" pro&,ram, to AIRICATURES, are known. new 1000watt stations that 'have just been eare of RADIO GUIDE. $5.00 fi... t prize, $3.00 .econd proze aDd $2.00 third prize will be awarded to the pe... on. corredl,. Daming the artist and .endios During the final rounds Morrison will go authorized by the Federal Radio Commis­ on the NBC networks at intervals dllring the sion. Station WLBG, Petersburg. Va., has io the belt c:omment, not ezceedin&, 200 word.. All e .. t.ie. for thi. week'. eOllte.t mud he postmarked not later than Wednetday, JUDe 22. day, giving the latest standing and describ­ just been ~cquired by local interests and ing exciting developments in the tournament. will change its call to WPlIR. Sometime o during the latter part of this month, KEXY, Prescott. Ariz .. will start operating at Yuma 'March Of Time' Back Tribute To Victor as YUMA. The nev.'est Canadian station at Three's A Crowd Windsor, opposite {)ttroi!, originally stated As Columbia Sustainer Herbert On The Air Vinton I-Iawor\h, the jack Arnold of the to bear the call letrers CKOW, will be The "March of Time" will return to the Fritzi Scheff will be heard in the annual "Myrt and Marge" skit, and Ray Hedges, known ;l,S l.KOK. who plays the flower parI, write that they o air on September 9 over a Columbia net­ Victor Herbert Memorial program which will are having a wonderful vacation touring the work. The series will lay particular em­ be broadcast from the main ballroom of the east. Mrs. Ilaworth is chaperoning. Opera Star On WBBM phasis on the events of American politics Ritz-Carlton Hotel in New York over and the most important world e\·ents. CBS thinks it has found a second Kate an NBC network this Sunday at 6:00 Smith in Belle Forbes Cutrer, the soprano In order to maintain the same flavor that p. m. (COST). Other artists who will sing who has deserted opera and concert stage the "March of Time" has had as a Time some of the most famous of the Herbert Airicatures Winners magazine broadcast, Columbia has arranged to sign with WBBM. Miss Cutter is a songs are James Melton, Frank fllunn and pioneer in Chicago radio fields, but for with the editors of Time to prepare the FIRST PJ1.IZE~HJO several years her voice has not been heard script as heretofore and the casting and Virginia Rea. Harold Sanford, who is an Fay Korman, J31~ N. Oakley Blvd., over the air. She will be featured every production will all be in the same hands that old friend of the composer, wi-II direct the Chicago, Illinois. Monday, Wednesday and Friday at 7:41 molded last season's presentation. program, and Gene Buck. President of the SECOND PR!ZE-$3.00 (COST) in the evening. Iler program wiIJ Time magazine itself will resume sponsor­ American Society of Authors, Composers and E. J. Westgate, R. F. D. 63, Norton, ship of the program on November 4 and Mass. consist of popular music arranged for her. Publishers, will act as master of ceremonies continue until the middle of next March. THIRD PR!ZE~Z.OO o during the hour brOadcast. Rudolph G. jorgenson, 406 S. Madison Local outlet W LS. St., Stoughton, Wisconsin. Rad de Radcliffe Believes o HONORABLE MENTION '1l< I".... T'O .. ~~ wio-Gui.... y of P,OO'~"'''' P"'Q~.LlYIl' Emma Louise Hallin, 216 North Burr Air Drama New Art Helen Morgan, Bill Blvd., Kewanee, Ill. VoL I-No. 35 JllDe 19-25, 1932 Train the radio audience to listen- then Grayce A. Brush, Dayton Avenue Box Pobl!.Iu!d. Wedly 1>1 n.d.lo (l ..Id.e 1o ... Terry On AOlr Sunday 33, Basking Ridge, N. J Genera.l Office you're on the road to a new art form. So believes Vernon Radcliffe. For the last Ilelen Morgan, from the current revival of Betty R. Earle, Fayetteville, New W Plymouth Court, Chicago, m. York. Telephone Wabash 8848 three years Radcliffe has been directing the "Show Boot," and "Memphis Bill," Terry, NBC Radio Guild dramas, which present the new mauager and first baseman of the Robert Aitken, 98 Hillside Ave .