Marketing Costs Structure Study Series 3 MARKETING COSTS STRUCTURE FOR MANGO Agricultural Marketing Statistics Analysis Division BUREAU OF AGRICULTURAL STATISTICS DEPARTMENT OF AGRICULTURE September 2002 Marketing Cost Structure for Mango FOREWORD The third of the serialized report for the Studies on Marketing Costs Structure for Selected High Value Commercial Crops features the results of the research for mango which was conducted in the second semester of 2001 under the GMA-HVCC Program. The results of the studies may help the marketing participants in their production and marketing decisions and the policy makers in the formulation of the types of assistance and interventions to improve marketing efficiencies for crops of commercial value. Other series will feature the results of marketing costs studies for other crops such as calamansi, papaya, potato, rose and orchids. ROMEO S. RECIDE Director ii Marketing Cost Structure for Mango TABLE OF CONTENTS FOREWORD …………………………………………………………………………………… ii I. Study Procedures………………………………………………………………………… 1 Team Composition……………………………………………………………………… 1 Research Sites ………………………………………………………………………… 1 Selection of Sample Respondents…………………………………………………… 2 Data Processing………………………………………………………………………… 2 Report Preparation……………………………………………………………………… 2 II. Limitations………………………………………………………………………………… 3 III. Discussion of Results……………………………………………………………………… 3 Geographic Coverage…………………………………………………………………… 3 Distribution of Respondents…………………………………………………………… 3 Types of Marketing Participants……………………………………………………… 3 Profile of Respondents…………………………………………………….…………… 4 Marketing Practices and Functions……………………………………….…………… 7 Procurement …………………………………………………………………………… 7 Distribution …………………………………………………………………………… 8 Geographic Flow………………………………………………………..……………… 8 Marketing Channels……………………………………………………..……………… 15 Marketing Costs………………………………………………………………………… 21 Labor ………………………………………………………………….………………… 21 Transportation ………………………………………………………………………… 21 Material Inputs ………………………………………………………………………… 22 Miscellaneous and Other Operating Costs ………………………………………… 22 Depreciation …………………………………………………………………………… 22 Aggregated Marketing Costs …………………………………………….………… 23 Total Marketing Costs …………………………………………………..…………… 23 Marketing Costs by Point of Destination …………………………………………… 23 Marketing Margins …………………………………………………………………… 31 Marketing Costs of Processors ……………………………………………………… 33 VI. Problems/Constraints Encountered……………………………………………………… 40 Statistical Tables ……………………………………………………………………………… 41 Annex …………………………………………………………………………………………… 111 iii Marketing Cost Structure for Mango STATISTICAL TABLES 1 MANGO : Distribution of respondents, by type, by province/municipality, 2001 42 2 MANGO : Distribution of respondents, by type of marketing participants, by province, 2001 43 3 MANGO : Number and percentage distribution of farmer-respondents, by size of farm, by province, 2001 44 4 MANGO : Number and percentage distribution of farmer-respondents, by tenurial status, by province, 2001 45 5 MANGO : Distribution of trader-respondents by type of business, by province, 2001 46 5a MANGO : Distribution of trader-respondents, by type of marketing participants, by type of business, by province, 2001 47 6 MANGO : Distribution of trader-respondents, by nature of capitalization, by province, 2001 49 6a MANGO : Distribution of trader-respondents, by type of marketing participants, by nature of capitalization, by province, 50 7 MANGO : Distribution of trader-respondents, by length of experience, by province, 2001 52 8 MANGO : Major sources and destinations, by location, by province, 2001 53 9 MANGO : Trading Pattern, by activity in selected provinces, 2001 55 iv Marketing Cost Structure for Mango 10 MANGO : Distribution of respondent by manner of procurement, by province, 2001 56 10a MANGO : Distribution of respondents, by type of marketing participants, by manner of procurement, by province, 2001 57 11 MANGO : Distribution of respondents, by mode of payment in buying stocks, by province, 2001 59 11a MANGO : Distribution of trader-respondents, by marketing participants, by mode of payment in buying stocks, by province, 2001 60 12 MANGO : Distribution of respondents, by manner of distribution, by province, 2001 62 12a MANGO : Distribution of respondents by type of marketing participants, by manner of distribution, by province, 2001 63 13 MANGO : Distribution of respondents, by manner of payment in distribution, by province, 2001 65 13a MANGO : Distribution of respondents, by type of marketing participants, by manner in payment for distribution, by province, 2001 66 14 MANGO : Labor costs incurred by activity/practice, by province, 2001 68 14a MANGO : Labor costs incurred by marketing participants, by activity/practice, Metro Manila, 2001 70 14b MANGO : Labor costs incurred by marketing participants, by activity/practice, Pangasinan, 2001 71 v Marketing Cost Structure for Mango 14c MANGO : Labor costs incurred by marketing participants, by activity/practice, Iloilo, 2001 72 14d MANGO : Labor costs incurred by marketing participants, by activity/practice, Guimaras, 2001 73 14e MANGO : Labor costs incurred by marketing participants, by activity/practice, Cebu, 2001 74 14f MANGO : Labor costs incurred by marketing participants, by activity/practice, Davao City, 2001 75 14g MANGO : Labor costs incurred by marketing participants, by activity/practice, Davao del Sur, 2001 76 14h MANGO : Labor costs incurred by marketing participants, by activity/practice, General Santos City, 2001 77 15 MANGO : Transportation costs incurred by activity/practice, by province, 2001 78 15a MANGO : Transportation costs incurred by marketing participants, by activity/practice, Metro Manila, 2001 79 15b MANGO : Transportation costs incurred by marketing participants, by activity/practice, Pangasinan, 2001 79 15c MANGO : Transportation costs incurred by marketing participants, by activity/practice, Iloilo, 2001 80 15d MANGO : Transportation costs incurred by marketing participants, by activity/practice, Guimaras, 2001 80 vi Marketing Cost Structure for Mango 15e MANGO : Transportation costs incurred by marketing participants, by activity/practice, Cebu, 2001 81 15f MANGO : Transportation costs incurred by marketing participants, by activity/practice, Davao City, 2001 81 15g MANGO : Transportation costs incurred by marketing participants, by activity/practice, Davao del Sur, 2001 82 15h MANGO : Transportation costs incurred by marketing participants, by activity/practice, General Santos City, 2001 82 16 MANGO : Cost of material inputs, by activity/practice/cost item, by province, 2001 83 16a MANGO : Cost of material inputs incurred by marketing participants, by activity/practice/cost item, Metro Manila, 2001 84 16b MANGO : Cost of material inputs incurred by marketing participants, by activity/practice/cost item, Pangasinan, 2001 84 16c MANGO : Cost of material inputs incurred by marketing participants, by activity/practice/cost item, Iloilo, 2001 86 16d MANGO : Cost of material inputs incurred by marketing participants, by activity/practice/cost item, Guimaras, 2001 87 vii Marketing Cost Structure for Mango 16e MANGO : Cost of material inputs incurred by marketing participants, by activity/practice/cost item, Cebu, 2001 88 16f MANGO : Cost of material inputs incurred by marketing participants, by activity/practice/cost item, Davao City, 2001 89 16g MANGO : Cost of material inputs incurred by marketing participants, by activity/practice/cost item, Davao del Sur, 2001 90 16h MANGO : Cost of material inputs incurred by marketing participants, by activity/practice/cost item, General Santos City, 2001 91 17 MANGO : Other operating costs by cost item, by province, 2001 92 17a MANGO : Other operating costs incurred by marketing participants, by cost item, Metro Manila, 2001 93 17b MANGO : Other operating costs incurred by marketing participants, by cost item, Pangasinan, 2001 93 17c MANGO : Other operating costs incurred by marketing participants, by cost item, Iloilo, 2001 94 17d MANGO : Other operating costs incurred by marketing participants, by cost item, Guimaras, 2001 94 17e MANGO : Other operating costs incurred by marketing participants, by cost item, Cebu, 2001 95 viii Marketing Cost Structure for Mango 17f MANGO : Other operating costs incurred by marketing participants, by cost item, Davao City, 2001 96 17g MANGO : Other operating costs incurred by marketing participants, by cost item, Davao del Sur, 2001 97 17h MANGO : Other operating costs incurred by marketing participants, by cost item, General Santos City, 2001 97 18 MANGO : Imputed cost of depreciation by material/facilities/equipment used, by province, 2001 98 18a MANGO : Imputed costs of depreciation incurred by marketing participants, by material/facilities/equipment used, Metro Manila, 2001 99 18b MANGO : Imputed costs of depreciation incurred by marketing participants, by material/facilities/equipment used, Pangasinan, 2001 99 18c MANGO : Imputed costs of depreciation incurred by marketing participants, by material/facilities/equipment used, Iloilo, 2001 100 18d MANGO : Imputed costs of depreciation incurred by marketing participants, by material/facilities/equipment used, Guimaras, 2001 100 18e MANGO : Imputed costs of depreciation incurred by marketing participants, by material/facilities/equipment used, Cebu, 2001 101 ix Marketing Cost Structure for Mango 18f MANGO : Imputed costs of depreciation incurred by marketing participants, by material/facilities/equipment used, Davao City, 2001 101 18g MANGO : Imputed