1/2/14 Amazon insight 2013 Explore SuSbmeaitrch Upload Go Pro Login Signup Email Like Save Embed Like this presentation? Why not share! Share Email 20100323 amazon v9 by drewpan 1789 views Amazon in Focus: by RetailNet Group Details on a Disru... 5415 views «‹›» 1 /49 Share Business strategy by Puja79 amazon puja mishra 548 views www.slideshare.net/prunesha/amazon-insight-2013 1/20 1/2/14 Amazon insight 2013 by Het Mavani Amazon - Brand Management 4460 views by Bendita Baylôn Ü Service marketing management of amazon 299 views by FΛBERNOVEL Amazon.com: the Hidden Empire - Upd... 753983 views by Raghu Kasturi Final Presentation 11675 views by Joshua Wong Strategy Seminar—Amazon.com 11407 views by Jessica Allison Emkt chan 466 views www.slideshare.net/prunesha/amazon-insight-2013 2/20 1/2/14 Amazon insight 2013 by sachinkrtr Business model of amazon 424 views by Keiko Igarashi Week4 how amazon_business_works 169 views by Marc Morelli channeladvisor Selling on Amazon 2013 206 views Amazon insight 2013 by prunesha on Aug 09, 2013 1,639 + Follow views More… No comments yet Post Comment Related Subscribe to comments 20100323 amazon v9 1789 views 3 Likes Kelly White, Research Analyst at NAS Recruitment Communications Like 1 month ago Amazon in Focus: Details on a Disruptive Retailer and the Playbook for Vendors Alessandra Pinto Gonzalez 5415 views 1 month ago Like Business strategy amazon puja mishra vashwanth 548 views 2 months ago Like Amazon - Brand Management 4460 views Amazon insight 2013 Presentation Transcript Like Service marketing management of www.slideshare.net/prunesha/amazon-insight-2013 3/20 1/2/14 Amazon insight 2013 1. 1 A Service AMAZON INSIGHT DECK Growth markets and strategic amazon 299 views initiatives March 2013 LISA BYFIELD-GREEN Retail Analyst Like 2. 2 1. Introduction 2. Major Strategic Initiatives 3. Key Markets 4. Amazon.com: the Hidden Empire - Conclusions & Implications 5. Further Reading Contents All data correct at Update 2013 753983 views time of publishing. 3. 1. Introduction Like Final Presentation 4. 4 Corporate Structure 1. Introduction Latin America Amazon Brazil Asia 11675 views Amazon Japan Junglee.com (India) Amazon China Europe Amazon.de Amazon.co.uk Amazon.fr Amazon.es Amazon.it LOVEFiLM Amazon EU Sarl Like (Luxembourg) North America Amazon.com Amazon Services Amazon Web Strategy Seminar—Amazon.com Services (AWS) Amazon Digital Services Amazon Fulfilment Services 11407 views Amazon.ca Quidsi (New Jersey) 5. 5 Amazon is benefiting from global online growth trends and a long-term Like strategic vision for its business. The US makes up more than half of Amazon’s Emkt chan 466 views sales, although it has an established presence in Europe and Japan and a foothold in emerging markets such as China, Brazil and India. Active Source: Planet Retail In addition to its dedicated international operations, Amazon Like ships worldwide from its major sites to almost anywhere in the world - except Business model of amazon 424 views war zones. 1. Introduction 6. 6 0 20 40 60 80 100 120 140 160 180 200 2007 2008 2009 2010 2011 2012 2013 Like 2014 2015 2016 2017 BannerSales(USDbn) Amazon: Banner Sales Growth, Week4 how 2007-2017f (USD billion) Source: Planet Retail 1. Introduction Amazon’s sales amazon_business_works 169 views are growing rapidly, outperforming bricks and mortar and online competitors. Despite some slowdown in more mature markets, Amazon will continue to Like innovate and make market share gains, setting the pace for e-commerce and channeladvisor Selling on Amazon multi-channel rivals. 2007-2012 CAGR Sales 33.6% 2013-2017 CAGR Sales 2013 206 views 22.7% Amazon’s phenomenal sales growth is the result of satisfying customer demand for low prices, a broad assortment and convenience. Like 7. 7 Amazon’s growth is outpacing the rest of the market to such an extent that Amazon - L'empire caché 795 views by 2017 Planet Retail’s forecasts show that Amazon is set to become the second largest global retailer behind Walmart. 1. Introduction Amazon: Global Market Leaders, 2017f Note: Based on total sales.; Ranking calculated on Like growth forecasts; f – forecast. Source: Planet Retail Competitors should be Amazon hidden empire 2588 views worried at Amazon’s dominance, which is not only based on e-commerce trends but also on innovation and strong growth ambitions. Amazon currently holds the #17 global retailer ranking for 2012, but its stellar pace of growth Like means it is outperforming and leapfrogging competitors in the rankings as e- Amazon.com History, Facts n lots more commerce growth outpaces bricks and mortar. Amazon is hands down the 1538 views biggest threat to Walmart as it encroaches on the retailer’s core business model. Walmart has made e-commerce a key strategic focus as it looks to fend Like off strong competition. USD632.9 bn USD185.8 bn USD166.1 bn Amazon.com: the Hidden Empire 1275 views 8. 8 Amazon has evolved its business model from its roots as an entertainment specialist and aims to offer ‘Earth’s Biggest Selection’. Although Like Entertainment remains at its core, Electronics and General Merchandise (EGM) Thương mại điện tử và bài học từ is now by far Amazon’s largest category. 1. Introduction Note: Breakdown of Amazon www.slideshare.net/prunesha/amazon-insight-2013 4/20 1/2/14 Amazon insight 2013 products sold by Amazon. Categories as defined by Amazon. Source: Amazon 2572 views Media 62% EGM 35% Other 3% Media 33% EGM 63% Other 4% Amazon: Like Sales by Category, 2007-2012 2007 2012 61.1bn sales in 2012 (USD) 14.8bn Amazonwhitepaper 110511144038- sales in 2007 (USD) phpapp01 1932 views 9. 9 1. Introduction Amazon’s international markets are helping to drive rapid Like growth. 0 20 40 60 80 100 120 140 160 180 200 2007 2008 2009 2010 2011 2012 Amazonwhitepaper 110511144038- 2013 2014 2015 2016 2017 BannerSales(USDbn) Amazon: Banner Sales, 2007- phpapp01 2017f (USD bn) India Sweden Denmark Norway Italy Spain Canada France 1883 views China Japan UK Germany US Source: Planet Retail Like 10. 10 Amazon’s innovative approach has led it to generate revenue from Amazon.com: the Hidden Empire proprietary services, including logistics and IT. 1. Introduction Third party 1210 views marketplace sales made up 39% of total units sold in Q4 2012 and service sales from Amazon Marketplace, Fulfilled by Amazon (FBA) and Amazon Web Like Services (AWS) are increasing in significance. Note: Amazon did not split out Amazon Hidden Empire Product and Service sales prior to 2010 Source: Amazon Product Sales Service 1962 views Sales USD3.4 bn USD9.4 bn USD30.8 bn USD51.7 bn Amazon: Product vs Service Sales, 2010-2012 2010 2012 2 million Amazon seller accounts at end- Like 2012 200+ million Amazon customer accounts at end-2012 Amazonwhitepaper 110511144038- phpapp01 11. 2. Major Strategic Initiatives 1401 views 12. 12 Broadening its selection from its entertainment roots has been Like successful in bringing customers to Amazon’s site, making it one of the most Amazon.com Companies and Facts 959 views visited websites globally. Amazon typically adds 1-2 categories annually in each of its markets. Categories that are expanding rapidly include consumer electronics, toys and apparel. Amazon’s third party Marketplace has helped Like the company’s expansion, particularly in specialist categories. In Q4 2012, Amazon.com, the Hidden Empire Amazon generated 39% of unit sales from its Marketplace operations. Amazon 954 views has sacrificed profits to pursue its ambition to become the definitive online sales reference, giving customers everything in one place and undercutting Like rivals on price. #1 ‘Earth’s Biggest Selection’ 2. Major Strategic Initiatives Brand Management Study of Amazon Planet Retail’s take Amazon recorded a net loss of USD39 million in 2012, 21161 views despite sales of USD61.09 billion. This is extremely worrying for competitors, as it reveals the retailer is sacrificing short-term profitability to aggressively Like grow market share – at the expense of rivals. Amazon has ambitious long- Japan e commerce_trends term plans and a heavy investment budget, putting it in a strong position 589 views going forward. Compared to bricks and mortar retailers, Amazon also has the benefit of lower overheads and is making the most of tax loopholes. Like Amazon’s Marketplace benefits the company by allowing it to expand its Amazon india imminent debut in product selection while generating valuable service revenue. Marketplace retail e-commerce online 214 views sellers sign clauses preventing them from selling goods cheaper elsewhere, making Amazon’s pricing extremely competitive. Amazon’s direct B2C sales Like are focused on popular items, but Marketplace allows for the broadest Amazon selection. This model optimises Amazon’s stock management. 3481 views 13. 13 In May 2012 Amazon announced plans to expand its apparel offering Like and to collaborate with designers to start selling high-end fashion brands. business case presentation CEO Jeff Bezos said that the category was at “Day One”. The company 426 views says it is seeing “triple-digit” growth for items from its designers, which www.slideshare.net/prunesha/amazon-insight-2013 5/20 1/2/14 Amazon insight 2013 include Michael Kors and Vivienne Westwood. Fashion is a category that Like Amazon is taking seriously. 2. Major Strategic Initiatives Planet Retail’s take E commerce disruption a global Amazon can be expected to compete hard alongside online clothing retailers theme 710 views such as Net a Porter and ASOS and will become a threat to department stores as it continues to grow its brand assortment. Amazon is well-positioned to Like benefit from the acceleration of online clothing sales, driven by changing Amazon customer habits, mobile and a desire for convenience and competitive prices.