ARTS EXCHANGES IN CONTEMPORARY U.S-CHINA CULTURAL DIPLOMACY 1 Arts Exchanges in Contemporary U.S-China Cultural Diplomacy Yue Liu University of Oregon Master’s in Arts Management Research Capstone June 2013 A Master’s capstone presented to the Arts and Administration Program of the Univeristy of Oregon in partial fulfillment of the requirements for the Degree of Master of Art in Arts Management ARTS EXCHANGES IN CONTEMPORARY U.S-CHINA CULTURAL DIPLOMACY 2 Approved by Univeristy of Oregon Arts and Administration Program Dr. Patricia Dewey, Advisor Date ARTS EXCHANGES IN CONTEMPORARY U.S-CHINA CULTURAL DIPLOMACY 3 Acknowledgement I would like to express my deepest appreciation to all those who provided me the possibility to complete this project. A special gratitude I give to my mentor Dr. Patricia Dewey who gave me precious guidance, encouragement and linguistics help through the learning process of this master project. Furthermore, I would also like to thank all AAD professors and students who inspired and encouraged me a lot. You tolerance and understanding made my amazing international living and study experience at Univeristy of Oregon. Last but not least, many thanks go to my parents and my friends in China who overcome the time difference and provide me generous help and care through phone, webcam, and even international express. In memory of my grandmother Yuhui Zhu and grandfather Ruixin Liu. ARTS EXCHANGES IN CONTEMPORARY U.S-CHINA CULTURAL DIPLOMACY 4 Curriculum Vitae EDUCATION M.A. Arts and Administration, University of Oregon. Eugene, Oregon Sep. 23, 2011- June 17, 2013 Capstone Research: Arts Exchanges in Contemporary U.S-China Cultural Diplomacy B.A. Arts Management, China Conservatory of Music. Beijing, China Sep. 5, 2007 – July 1, 2011 Final Research: “A tentative discourse: the management and development of the College Drama Festival” RESEARCH EXPERIENCE 2011 Researcher: A needs assessment evaluation for international students of Univeristy of Oregon 2010 Paid Researcher: Extension research on the atonal music outreach. 2009 Third Place in National Competition: Planning promotion of the music art exhibition celebrating the 135th birthday of Mr. Schoenberg, To visualize music through fine art exhibition, so that to populariZe elegant music among general public. 2007 Paid Researcher: Comparison between the Chinese opera music and Foreign opera music Translated the opera “Peter Grimes”. AWARDS 2012 Arts & Administration Program Conference Awards, Univeristy of Oregon 2012 The 20th Annual Performing Arts Managers Conference scholarship, International Association of Venue Managers, Inc. (IAVM) 2010 National College Students’ Creative Experimental Projects Award, China Conservatory of Music 2009 Original Music Drama “Transfer”, Excellent Award of The Golden Hedgehog University Students’ Drama Festival, Beijing 2009 Third Prize, the 1st National College Students’ Audience Development Program Design Contest for the Arts Exhibition, China Association for Arts Administration Educators (CAAAE) 2008-2009 School Excellent Student Scholarship, China Conservatory of Music 2008-2009 National Inspirational Scholarship, China Conservatory of Music 2008-2009 Annual Excellent Student Leader, China Conservatory of Music ARTS EXCHANGES IN CONTEMPORARY U.S-CHINA CULTURAL DIPLOMACY 5 PROFESSIONAL EXPERIENCE Marketing and PR Intern, Hult Center for the Performing Arts, Eugene OR June 2012 – May 2013 Ø Social Media – Post on facebook and twitter on a consistent and regular basis. Select performances, draft posts, confirm approval and implementation. Ø Ticket sales tracking – Daily reports from the ticket office are tracked and reported to the marketing manager for upticks and downswings. Tracking during particular promotion periods and the delivery of Ovation to patrons. Ø OVATION – Contact presenters for marketing materials known as Assets including event descriptions and photography. Edit and proof read OVATION drafts and proofs. Ø Event management –Use Event Management software system Ungerboeck known as UBI for Ovation calendar documents, print ad copy and information, social media guidance and a host of other needs that are addressed in the marketing department. Ø High Points for Working City – A word document calendar of events is produced monthly with one version (4-weeks) going to Working City within the City of Eugene. Ø Database Management – Maintain and update ACCESS database used for the distribution of OVATION and other media contacts. Ø E-News and On Sales –Use Constant Contact for edit and release of On Sale announcements. Translator, ChinaVine, Eugene OR Sep. 2011 – June 2013 Ø Write posts for Chinavine website, introduce China’s performing arts to English- speaking and reading children, youth, and adults. Ø Translate ChinaVine materials for website, promotion, and scholarly paper. Translated Doug Blandy and Kristin Congdon’s speech at The Third World Chinese Art Education Symposium in Hangzhou, China. Stage Manager, National Centre for the Performing Arts, Beijing April – June 2011 Ø Served as the assistant stage manager for drama Wangfujing by calling some cues, and prompting for operetta Bat. Production Intern, Beijing International Music Festival, Beijing Oct. – Nov. 2010 Ø In charge of artist hospitality and services, including Howard Shore, Vienna boys choir, Los Romeros Guitar Quartet, and cellist Eckart Runge. Production Team Leader, Beijing Traditional Music Festival, Beijing Oct. 2009 Ø Served as the leader of Reception Team, in charge of scheduling, logistics, and artist hospitality. ARTS EXCHANGES IN CONTEMPORARY U.S-CHINA CULTURAL DIPLOMACY 6 Director, “Shakespeare· Mask” Drama Club, China Conservatory of Music, Beijing March 2009 – July 2011 Ø Founded the club, organiZed 50+ members to learn and practice drama. Ø OrganiZed and directed original music drama Modulation, comedy Zou Ji Prevailed upon the King of Qi to Welcome Remonstrance, drama The Courtyard Named Wotou, and gave the performances on campus. Ø “Shakespeare· Mask” Drama Club won 2009 “ Star Community Award” in China Conservatory of Music. Chairman, Student Associations Union, China Conservatory of Music, Beijing Sep. 2009 – July 2011 Ø Responsible for the daily management of 13 students associations. Ø In charge of the examination and approval of each association. VOLUNTEER EXPERIENCE Volunteer, APAP|NYC 2013 Conference, New York City, NY Jan. 2013 Ø Responsible for registration desk and session support for over 3500 attendees. Volunteer, The Americans for the Arts' Art and Economic Prosperity Study IV, Eugene, OR Oct. 2012 Ø Responsible for conducting paper-based surveys to attendees of Saturday Market, the first Friday Art Walk, and French Film Festival. Volunteer Public Relations, The 29th World Conference of International Society of Music Education, Beijing Aug. 2010 Ø Responsible for media advertising, contacting 120+ media organiZations, and assisted press conferences. Production Assistant. International Conference on Women in Music, Beijing April 2008 Ø Responsible for providing hospitality services to artists including, transportation, translation, and stage assistant work. Translator and Artist Service, Beijing International Piano Festival, Beijing Sep. 2008 Ø Participated in the reception and translation of work. Ø Served as assistant for British pianist Peter Donohoe on his solo concert in National Theater. ARTS EXCHANGES IN CONTEMPORARY U.S-CHINA CULTURAL DIPLOMACY 7 Abstract Due to the rapid economic development and a lack of effective cultural communications, the rise of China has caused many countries to panic about whether China is a threat to the established order. To achieve “peaceful rising”, promoting cross-cultural communication has been put on the Chinese government agenda. This Master’s capstone focuses on arts exchanges employed in U.S.-China cultural diplomacy since the establishment of the Open-Door Policy in 1978. Focusing on four arts exchange case studies, this study discusses the effects of cultural policy on the arts exchanges and mutual understanding. Keywords: U.S-China cultural diplomacy, Open-Door Policy, Cultural policy, Arts exchanges ARTS EXCHANGES IN CONTEMPORARY U.S-CHINA CULTURAL DIPLOMACY 8 Table of Contents Chapter 1: Introduction ...................................................................................................9 Problem Statement ..................................................................................................................... 9 Conceptual Framework ........................................................................................................... 10 Research Methodology ............................................................................................................. 12 Research Design ....................................................................................................................... 15 Chapter 2:Literature Review ..........................................................................................17 1971: Ping Pong Diplomacy ..................................................................................................... 17 1972: Nixon Visits China ......................................................................................................... 19 1978: Open Door Policy ........................................................................................................... 23 1997-present: China becomes a global power ....................................................................... 25 Chapter