Page 82 R &R Friday. February 15 1985 HIBERNETICS A Guide to by Jhan Hiber Radio Ratings MOST ADDED o MOST HOTS and Research BRUCE SPRINGSTEEN (37) JOHN FOGERTY (132) Born In The U.S.A. (Columbia) Centerfield (WB) ELLIOT EASTON (31) BRYAN ADAMS (131) Change No Change (Elektra) Reckless (A &M) VAN MORRISON (26) DON HENLEY (126) A Sense Of Wonder (Mercury /PolyGram) Building The Perfect Beast (Geffen) GARY O' (22) VISION QUEST (120) Strange Behavior (RCA) Soundtrack (Geffen) LOS LOBOS (21) FOREIGNER (104) How Will The Wolf Survive? (Slash/WB) Agent Provocateur (Atlantic) DONNIE IRIS (19) FIRM (104) No Muss...No Fuss (HME /CBS) The Firm (Atlantic) ROMAN HOLLIDAY (18) DAVID LEE ROTH (95) Fire Me Up (Jive /Arista) Crazy From The Heat (WB) NEW & ACTIVE OVAN MORRISON /A Sense Of Wonder (Mercury /PolyGram) 35/26 (9/9) Adds include WIYY, WBAB, WAAF, KLBJ, WTKX, KQDS, WWWV, KOZZ. Hots: 5 KBCO, KINK, CHEZ, WIZN, KSPN. Mediums: 17 include WMMR, KAZY, KSJO, KZOK, WDHA, KLYV. Here's what you get in simple. easy to read and useableform. JOHN HUNTER/Famous At Night (Private I /CBS) 27/3 (30/41 Chapter 1 Adds: WZZO, WXLP, WWCT. Hots: 6 include CHUM, WLUP, WMMS, WIMZ, KFMX. Mediums: 20 include KSHE, Radio Research Overview KBCO, WCMF, WRXL, KGGO, WRUF, KLYV. -a history of research on CHICAGO /Chicago 17 (WB) 26/16 (18/3) Chapter 2 WI Adds include WMMS, WZZO, WRDU, WSKS, WTUE, KGGO. Hots: 5 CHUM, WKQQ, KMJX, WZXR, WTKX. Focus On Focus Groups Mediums: 18 include WOOS, WXLP, WWCT, KMOD, WWWV. - Definition, use, do-it- yourself UTOPIA/P.O.V. (Passport) 26/8 (25/18) Chapter 3 Adds: WKLS,KCAL, KQAK, WAQY, WTKX, WAPL, WYFE, WWWV. Hots: 0. Mediums: 21 include WBAB, KBCO, Telephone Studies KAZY, 91X, KLBJ, KISS, WLAV, WRKI. - strengths/weaknesses, do's and don'ts FLASH AND THE PAN/Early Morning Wake Up Call (Epic) 23/1 (24/5) Chapter 4 Adds: WOUR. Hots: 7 KBCO, 91X, WLIR, WCPZ, KSPN, KTCL, KRQU. Mediums: 15 include WDVE, KAZY, KROQ, Other Market KQAK, KNCN, KEZO. KEEL/The Right To Rock (Gold Mtn. /A &M) 22/6 (20/5) Research Techniques Adds: WYSP, KCAL, WHEB, WAQY, KQDS, WIOT. Hots: O. Mediums: 18 WBCN, WHJY, KLOL, WQFM, KUPD, - Mail, in-person, when/how to WAAF, WIMZ, KISS, WTUE. BILLY JOEL /An Innocent Man (Columbia) 22/4 (20/5) Chapter 5 Adds: CHUM, WLUP, WXLP, WWCT. Hots: 6 include WDHA, WRDU, WRXL, WRKI, WHMD. Mediums: 15 include A Look Inside Arbitron WBCN, WMMS, WRCN, KGGO. - Intro and production WIDOW/Gone Too Far (CBS Associated) 21/4 (22/3) Chapter 6 Adds: WLLZ, WRCN, WFYV, WOOS. Hots: O. Mediums: 20 include WIYY, WHJY, KZEW, KZAP, KZOK, WPYX, KILO, The Almighty Diary KEZE. - evolution, longevity, history ERIC CARMEN /Eric Carmen (Geffen) 17/2 (18/3) Adds: WLUP, WWCT. Hots: 5 include CHUM, WMMS, WBYG, KRQU. Mediums: 11 include KSHE, KAZY, KBPI, Chapter 7 WZZO, KLAQ, WTKX. Diary Analysis BRONSKI BEAT/The Age Of Consent (MCA) 16/0 (16/1) - how to get the other 75% of information Adds: O. Hots: 11 include WBCN, KBCO, KROQ, KQAK, WLIR, K97. Mediums: 5 WMMS, WQBK, WIZN, KSPN, KRQU. Chapter 8 MADONNA /Like A Virgin (Sire /WB) 15/3 (15/1) Quarterly Measurement Adds: WHEB, KMJX, WBLM. Hots: 8 WMMS, KCAL, WZZO, WLIR, WHMD, KLYV, WBYG, KSPN. Mediums: 5 include - how to succeed, history and problems CHUM, WIMZ, WRDU. CHESS /Chess (RCA) 14/3 (13/4) Chapter 9 Adds: CHUM, DC101, KSPN. Hots: 2 include KQAK. Mediums: 9 include WMMR, KBCO, KROQ, 91X, WLIR, KTYD. Birch Radio BEAT FARMERS /Tales Of The New West (Rhino) 14/3 (12/2) background, methodology, - comparison with ARB Adds: WYSP, KKDJ, KSPN. Hots: 3 KBCO, 91X, KTCL. Mediums: 7 include KAZY, KUPD, KGB, CHEZ, KILO, KTYD. Chapter 10 CONEY HATCH /Friction (Mercury/PolyGram) 13/11 (3/2) a key to better revenues Sales Research - Adds include WBAB, WHJY, KZEW, WAQY, WAQX, KLBJ. Hots: 1 K97. Mediums: 5 include WLLZ, WQFM, KOMP. Chapter 11 JANEY STREET/Heroes, Angels, & Friends (Arista) 13/1 (12/0) Sales Breakouts Adds: KNCN. Hots: 2 KBCO, WDHA. Mediums: 11 include WMMS, KAZY, WOUR, WWWV. - computer options, types of breakouts r Order your copy now and take advantage of this SPECIAL PRE -PUBLICATION OFFER: NEW & ACTIVE - Records building In airplay and coming closest to charting. Numbers Indicate total Please send me copies at $39.95 of reports /total adds; for example, 40/20 means 40 reports and, of those, 20 added It this week. Figures in paren- Hibemetics,A Guide to Radio Ratings and Research. theses are last week's data. Checked records are those that were among the week's most added. NAME . STATION /AFF1IJATION ADDRESS AOR ALBUMS - Album airplay data, with four -week trend of chart movement. Records showing significant up- CITY STATE ZIP ward momentum are bulleted. An album's most-reported tracks are listed, with number of stations reporting MASTERCARD # each song In parentheses. Current singles are BOLDED. Current week's total reports, hot and medium rotation reports, and INTERBANK # total adds, are also listed. Symbols represent more ( + ), less ( -), or equal 1 =1 reports compared to last week's figures. EXPIRATION DATE VISA # EXPIRATION DATE BOOKS Make check payable to: R &R Books /Hibemetics AOR BREAKERS -A record Is a breaker the first week that Its reported by at least 50% of our AOR reporters. (please allow 4-6 weeks for delivery.) Total reports /total adds Information listed; for example, 100 /50 means 100 total station reports and, of those, Ca residents add 61/2% sales tax. 50 added It this week. HIBERNETICS © R &R BOOKS 1984 1930 CENTURY PARK WEST LOS ANGELES, CA 90067 L J .