Brand Guidelines October 2020 Usage requirements Thank you for your interest in including Microsoft Bing in your If no agreement exists or if the proposed use doesn’t fall within materials. We want to make it as easy as possible for you to the scope of your existing agreement, check if the use falls utilize these trademarks; however, to manage and protect the within the General Microsoft Trademark Guidelines and/or the value of our brand, we have specific usage requirements. Microsoft Corporate Logo Guidelines. A trademark use license is required in order to: Finally, if the use is not covered in any of the above or you are 1) Use the Microsoft Bing trademarks (the logo or icon alone) not sure, it’s best to obtain a specific, stand-alone authorization 2) Use the trademarks or name to indicate sponsorship or or license. Such license must be initiated and approved by the endorsement Microsoft business owner who you are working with. If you do 3) Indicate a compatibility endorsement from Microsoft Bing, not have a business owner contact, email the Microsoft brand such as “powered by,” “search with” or similar team ([email protected]) to get started. The Bing trademarks can only be used in a way that accurately If you have existing agreements with Bing, such as Bing API or reflects the nature of the relationship between your Bing Maps agreements, check those first to determine if your company/product and Bing and adheres to the guidelines in desired use of the Bing trademark is covered. this document. 2 Microsoft Bing Brand Guidelines Our elements Results from Microsoft Bing 3 Microsoft Bing Brand Guidelines Logo On light backgrounds. Use the positive version (logotype in gray on light or white On dark backgrounds. Use the knock-out version(logotype in white on dark backgrounds) backgrounds, including dark areas in photographs. 4 Microsoft Bing Brand Guidelines Logo usage 5 Microsoft Bing Brand Guidelines Product icon 6 Microsoft Bing Brand Guidelines Product icon sizing, labeling and scaling ½ X X ½ X ½ X X ½ X 1/8 X Microsoft Bing ½ X X ½ X Width 0.16 in/ 4.23 mm/ 16 px 7 Microsoft Bing Brand Guidelines © 2020 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION..