HPE OneSphere Competitive Positioning November 2018 Agenda Industry Overview – Analyst View – Hybrid IT – Customer Challenges – Analyst View - Competitive Landscape – HPE OneSphere Goals, Benefits, Features Competitive Analysis – Overview (Best Bets) – Competitive Overview Tables – Individual Competitors – Summary a00060155enw For HPE and Channel Partner internal use only 2 Digital transformation leads to better customer outcomes and experiences Top digital transformation objectives – Enhanced experience and engagement with your products and services. – New revenue streams and business models through new products and services – Optimize operations 50% 72% 80% of Global 2,000s will depend on of businesses cite improving of organizations will implement digitally-enhanced products, customer experience as changes as a result of services, and experiences their top priority digital disruption Source (l. to r.): IDC, Forrester, IDC a00060155enw For HPE and Channel Partner internal use only 3 Hybrid Cloud continues to get more complex Multiple tools Multiple public and private clouds Apps span multiple clouds and sites Developers IT Ops CIO/Business “I need it as fast as possible.” “I need to shift resources from ops to apps” “Our costs are a surprise every month.” a00060155enw For HPE and Channel Partner internal use only 4 Today’s IT challenges Many enterprises have multiple cloud stacks, each managed as a separate silo Enterprises use 7 or more tools to manage cloud environments (IDC, 2017) Organizations are using public cloud services with no governance or control Enterprises have low visibility into public cloud costs, leading to “end of the month” sticker shock Developers expect instant access to resources; if they don’t get it from IT, they go elsewhere e.g. AWS a00060155enw For HPE and Channel Partner internal use only 5 Gartner Seven Technical Competencies for CMPs Inventory & Classification Cost Management Identity, Security & Compliance and Resource Optimization Observations – Gartner has identified 50+ Resource Tagging players in the space and Forrester has highlighted 41 – Currently, there is no offering Provisioning & Orchestration Evolving market that covers all 7 core functions – Two major types of offerings: tool (deep in single functions) Azure ARM vs. platform (multipurpose) - Cloud Management most of the players are vRealize categorized as tool CSA/OO – Customers don’t want Mature market a sprawl of “tools” and instead want “platforms” Cloud Migration / Backup / DR Service Request Monitoring & Analytics OneSphere target use cases a00060155enw For HPE and Channel Partner internal use only 6 CMP Landscape Niche players Broad players Cost and optimization Core areas* Security and * Referring to Gartner CMP definition compliance Service level management Core areas* plus Cloud Center Calm Automation vRealize tools * Referring to Gartner CMP definition HCM a00060155enw For HPE and Channel Partner internal use only 7 HPE OneSphere Personas Themes Goals Benefits Developers Manage private cloud and – Minimize manual tasks infrastructure automation – Enable faster and consistent deployment Automation – Reduce time between request to provision for private cloud resources CIO Visibility and insights into – Reduce cost through visibility and higher spending and actions to utilization Information control spend – Showback & chargeback to increase accountability Enterprises want to provide – Consistent governance across clouds IT Ops their developers and line of – Accelerate time to value Control business direct access to – Reduce complexity and enhance public cloud resources in standardization a safe and secure way – Minimize risks with consistent compliance a00060155enw For HPE and Channel Partner internal use only 8 HPE OneSphere Personas Themes Features Developers Containers Hypervisors Providers Automation vSphere Kubernetes CIO Pricing Models Vendors – Capital – Single vs. Multi-vendor Information – Expense – Open source & Enterprise – Consumption – HPE Integration – Subscriptions vs Perpetual Governance & Compliance Regulatory IT Ops – Identity Access Management – PCI – Catalog Curation – HIPAA Control – Policies and Visibility – GDPR a00060155enw For HPE and Channel Partner internal use only 9 Competitive Analysis a00060155enw For HPE and Channel Partner internal use only 10 What are our best bets? – Does the competitor offer a software only distribution? Yes – What are the upfront resources required? – What are the installation complexities? OneSphere is SaaS – Does the competitor offer a perpetual license? Yes – This leads to version lock-in Software as a Service – What are the annual support costs? – What are the version and edition complexities? OneSphere is a subscription service. You always get the latest code. – Is there a lower cost virtualization need for dev environments? – Is there an open source play? OneSphere can onboard KVM nodes and Ceph block storage. Open Source Hypervisor KVM (with a RHEL/SLES subscription) costs 30% lower than vSphere Enterprise (over 3 years) a00060155enw For HPE and Channel Partner internal use only 11 What are our best bets? – Are they adopting Docker (cloud native) and need orchestration tools but have no expertise operating them? – Do they want to run container workloads on-premises and also in AWS? Container as a Service OneSphere provisions Kubernetes on AWS or on-premises VMware – Is there a need to manage the guest OS images for different clouds? – Are developers using Docker images from Docker Hub causing security and compliance nightmare? – Need help governing these artifacts? OneSphere enables IT to offer an approved catalog of OS & Docker Catalog images, Helm Charts from public repositories or home-grown code – Do you want to see your spend on resources provisioned from the CMP or directly using native cloud tools? – Need reports which slice and dice cloud metrics, tags to analyze spend? OneSphere Insights (Cloud Cruiser 16 based) does exactly that. This Container as a Service analysis can help optimize resource allocation and usage a00060155enw For HPE and Channel Partner internal use only 12 Competitive Glance – Infra Support Product Clouds Hypervisors Containers HPE OneSphere AWS, Azure, GCP*, AzureStack* VMW, KVM K8s on AWS, bare metal*, VMW VMware vRealize Suite AWS, Azure, GCP# VMW K8s, OpenShift AWS, Azure, GCP, IBM Bluemix, Cisco Cloud Center VMW K8s (on-prem, GCP) OpenStack (Pike), AzureStack VMW, KVM, Red Hat Cloudforms AWS, Azure, GCP K8s, OpenShift Hyper-V VMW, AHV, Nutanix AWS, Azure, GCP, Nutanix Xi K8s on-prem & GCP Hyper-V, XenServer AWS, Azure, GCP, Scalr CMP VMW, Hyper-V Docker, K8s IBM Softlayer, Rackspace AWS, Azure, GCP, VMW, KVM, Docker, K8s, RightScale CMP + Optima IBM Softlayer, Rackspace Hyper-V, XenServer Google CE VMW, KVM, Docker, K8s, Microfocus HCM AWS, Azure Hyper-V, XenServer Marathon VMW, KVM, Morpheus AWS, Azure, GCP, Softlayer, Alibaba Cloud Yes Hyper-V VMW, KVM, Turbonomic AWS, Azure Yes Hyper-V, XenServer Apptio Cloud Cost Management Yes (cost only) Yes (cost only) No * Future # Tech Preview a00060155enw For HPE and Channel Partner internal use only 13 Competitive Glance – Workload, Cost, Analytics, Compliance App Workload Workload Cost Show Cost Product Blueprint Analytics Compliance Provisioning Optimization back Optimization Modeling HPE OneSphere No Yes No Yes No No* Yes VMware vRealize Suite Yes Yes Yes Yes Yes Yes Yes Cisco Cloud Center Yes Yes Yes Yes Yes Yes Yes Red Hat Cloudforms Yes Yes No Yes Yes Yes Yes Nutanix Yes Yes Yes Yes Yes Yes Yes Scalr CMP Yes Yes No Yes No Yes Yes RightScale CMP + Optima Yes Yes Yes Yes Yes Yes Yes Microfocus HCM Yes Yes No Yes Yes Yes Yes Morpheus Yes Yes Yes Yes Yes Yes Yes Turbonomic Yes Yes Yes Yes Yes Yes Yes Apptio Cloud Cost No No No Yes No Yes No Management a00060155enw For HPE and Channel Partner internal use only 14 Competitive Glance – Delivery + Pricing Product Delivered As Licensing Options Price HPE OneSphere SaaS Subscription Starts at $6,000 / (10 core or 20vCPU) Standard Enterprise version per PLU ~ $10k Vmware vRealize Suite Software Perpetual Advanced USD Enterprise Premium ~USD $220k 500 vms Cisco Cloud Center Software Perpetual 1 yr Support ~ $100k STD $1,849 -$2,399 Standard Red Hat Cloudforms Software Subscription Premium $5,270 - $6,837 Premium (annual - 2 socket, $66/vCPU) Nutanix Software Subscription Hosted (SMB), Subscription, Scalr CMP No open source Software (Enterprise) Perpetual RightScale CMP + Optima SaaS Subscription Optima (optional) CMP Starts at $150,000 Express Microfocus HCM Software Perpetual Premium Ultimate Essentials Software (enterprise), Starts at $25K per 500 VMs Morpheus Perpetual Pro managed (small scale) (Essentials) Enterprise Essentials Perpetual, Turbonomic Software Advanced Term Premier Apptio Cloud Cost Management SaaS Subscription SaaS module a00060155enw For HPE and Channel Partner internal use only 15 VMware vRealize Suite https://docs.vmware.com/en/vRealize-Suite/ a00060155enw For HPE and Channel Partner internal use only 16 VMware vRealize Suite – VMware vRealize Suite is a software platform to help build and manage heterogeneous, hybrid cloud – Offered as a set of products and editions (Standard, Advanced, Enterprise) Features of VMware vRealize Suite – Automation – Multi-vendor and multi-cloud support – Unified IT service catalog – Resource provisioning and configuration – Operations – Ops management across physical, virtual and cloud envs – Service discovery and application dependency mapping – Log Insight – Customizable dashboards;