VOLUME 1, ISSUE 1, BUILD 2 Premiere Issue! SOAPBOX: Welcome to MAGNAchrom ROUNDUP: Large/Medium Format Digital Backs INTERVIEW: Shelley Lake PORTFOLIO: Sacred Places TOOLKIT: BadassBadass Photographer’sPhotographer’s RVRV REVIEWS: GaoersiGaoersi 4x54x5 COLLECTIBLES: Linhof Bi Kardan System FEATURE: Adventures in IR-land TIPS & TRICKS: InfraredInfrared luminenceluminence layeringlayering The hybrid magazine for users of medium and large format cameras The hybrid Slot Canyon © 2006 Shelley Lake [THE SOAPBOX] Welcome to the Premiere Issue! elcome to the very first largely invisible creative souls. in future issues. Kudos and criticism can be ad- issue of MAGNAchrom Many have been quietly working dressed directly to me. And unlike “yet another web- — the hybrid magazine in this medium for years and site” in a sea of infinite web- This first issue features an for lovers of big cam- haven’t a chance of ever be- sites, MAGNAchrom serves to amazing soul — Dr. Shelley eras and the people who use ing covered by a main-stream consolidate the Lake, who has them. (yes, the double enten- publication. most pertinent, been quietly dre is intended!) our goal is to evolve into So I want to give them (per- up-to-date nothing less than the pre- working behind Why launch a new magazine haps you) a chance at letting information for mier publication devoted the scenes for for a market segment that the world see some really new, medium and to all things medium and many years ostensibly represents a smaller fresh faces. And along for the large-format large format developing her and smaller piece of the pho- ride, I know you will see some photographers. artistic vision. tographic pie? (as the digicam really new, fresh photography! I think you will agree that she is At the end of each annual tidal wave takes over main- not your “typical” photographer! Each issue will be volume all six issues stream photography) Anyway, interviewing her was a MAGNAchrom v1.1 chock full of medium will be printed to- joy and I can’t wait to show you First off, while the digicam and large format gether in a limited what else we have in store. marketplace is indeed grow- goodies — from edition, high- ing by leaps and bounds, the portfolios and quality, high-res- In all honestly, this is probably medium and large format mar- interviews to olution, bound the best time ever to be a me- ket is growing as well, just not toolkits, equip- volume — which dium and/or large format pho- as fast. Secondly, I wanted a ment reviews, should make for tographer. We hope you agree magazine that was available and tips and quite the keep- and look forward to your sup- to a broad international mar- techniques. But sake. port and feedback. ket, was free, had lots of color, most of all, we will Our goal is to J Michael Sullivan featured plenty photographs, feature lots and lots evolve into noth- Editor in Chief did in-depth reviews of new of big photographs. ing less that the pre- and collectible equipment, and Given that this is a hybrid mier publication devoted most importantly, promoted magazine which you can either to all things medium and large the un-sung heros of medium read online or print to your ink- format. With your help and and large format photography. jet, we are not constrained by guidance we can get there. So Those deserving souls who have the typical print cost structure please be sure to suggest fu- not quite “hit it big” yet. of ordinary magazines. So high- ture articles as well as propose It is my firm belief that the lighting multiple portfolios and portfolios to consider! (how- best photography today is be- reviews is possible. As such, we ever, submissions should only ing made by thousands of such intend to add many more pages be made through our website). 1.1 About MAGNAchrom: Advertising with MAGNAchrom: How to Print MAGNAchrom on your inkjet printer: MAGNAchrom is an advertiser-supported, hybrid magazine published bi- MAGNAchrom offers advertisers a monthy, six times per year. It is available for free to registered users by choice of four ad sizes based on the A4 While you can certainly just hit the downloading from our website at www.magnachrom.com. paper format oriented horizontally. “print” button, the result will not be a magazine, but rather a bunch of indi- You are encouraged to download it, save it to your harddisk and print it Artwork should be supplied either as vidual pages. We suggest the following on your printer. However, you may not resell it, nor put a copy of any is- RGB EPS or RGB PDF or RGB TIFF simple procedure to improve the over- (flattened, no layers) TIFF format @ sue on any network where it would be accessible by someone browsing all visual experience of each issue. 300dpi using the dimensions indicated the internet. Additionally, you may not translate it, nor create derivative below. We do not offer scanning nor 1. First, be sure to use an opaque versions of any of the articles, photographs, illustrations nor of the issue ad layout services at this time. Do not paper as you will be printing back to in part or in its entirety. Doing so will make us very mad. And trust us, send CMYK “color separated” files. We back. There is nothing worse than you don’t want that. Instead, you may place a link to the MAGNAchrom reserve the right to refuse any adver- seeing the type from the following website and let people download it for themselves. tisement that we deem inconsistent page show through a nice photo. with our target audience. The full Terms of use can be found at www.magnachrom.com/legal 2. Now you are ready to print. In your Full Page (A4 horizontal) print dialog box, select Reverse Or- At the end of the first year, the entire Volume 1 (all six issues) will be 210mm height by 297mm wide der and Sequence: Odd Pages Only. printed in a limited edition, high-resolution, bound volume and available 49p7.28 height by 70p1.89 wide Then print. Only the odd pages forMAGNAchrom v1.1 sale. 8.267” height by 11.693” wide (starting with page 1, the front cover, will print) This issue and all the content in it is © 2006 MAGNAchrom LLC. All rights 2480 pixels height by 3508 pixels wide reserved. 3/4 Page 3. When your odd pages have finished 210mm height by 217.986mm wide printing, take your entire output, 49p7.28 height by 52p2.917 wide flip it over, and re-insert it into your EDITOR/PUBLISHER: 8.267” height by 8.592” wide printer with the back of the cover on the top of the paper stack. J Michael Sullivan 2406 pixels height by 2575 pixels wide 1/2 Page 4. In your print dialog, select Reverse CHIEF TECHNOLOGY OFFICER: Order and Sequence: Even Pages Bob Kuszewski 210mm height by 145.324mm wide 49p7.28 height by 34p3.945 wide Only. Then select print. This will ADVISORY BOARD: 8.267” height by 5.721” wide print the even pages onto the back Banefsheh Etehmam, Lance Keimig, Liz Haywood-Sullivan 2480 pixels height by 1716 pixels wide of the previously printed odd pages, starting with the inside front cover. LEGAL COUNCIL: 1/4 Page 5. When you are done bind the output Alesia Flemming, Esq. 210mm height by 72.662mm wide 49p7.28 height by 17p1.972 wide using whatever method you have WEBSITE: 8.267” height by 2.861” wide available (we suggest wire-o binding www.magnachrom.com 2480 pixels height by 858 pixels wide along the left-hand edge) ADVERTISING: Note: text copy or borders should be 6. ENJOY! www.magnachrom.com/advertising no closer than 1 pica from any edge. Also, you can optionally bleed any PORTFOLIO PROPOSALS: background color or image an addi- www.magnachrom.com/proposal tional 1 pica beyond any edge. KUDOS & CRITICISM: To inquire about current ad rates, [email protected] please send email to: [email protected] MAGNAchromagnon Volume 1, Issue 1, Build 1 5 ©2006 MAGNAchrom LLC. All rights reserved. Contents of this issue: SOAPBOX: Welcome to MAGNAchrom ROUNDUP: Large/Medium Format Digital Backs INTERVIEW: Shelley Lake PORTFOLIO: Sacred Places TOOLKIT: Badass Photographer’s RV REVIEWS: Gaoersi x5 COLLECTIBLES: Linhof Bi Kardan System FEATURE: Adventures in IR-land TIPS & TRICKS: Infrared Luminence Layering MAGNAchrom v1.1 n the beginning God created the heaven and the earth And the earth was without form, and void; and darkness was upon the face of the deep. And the Spirit of God moved upon the face of the waters. IAnd God said, Let there be light; and there was light. And God saw the light, that it was good: and God divided the light from the darkness. — Genesis 1: 1-4 (KJV) 2006: LARGE/MEDIUM FORMAT DIGITAL BACKS o if you are a dedicated big camera user, what are your options if you want to shoot digital? SFortunately, if you already own 645 equipment such as Mamiya or Contax then your investment is secure as most of the one- shot digital back manufacturers attempt to make use as much of the 56mm x 42mm 645 frame as possible. Today there are a MAGNAchrom v1.1 variety of one-shot digital backs in various resolutions (and price points) from 16 megapixels up to 39 megapixels. It remains to be seen how viable this mar- ket is as there has been a lot of consolidation recently. Unfortunately, the sad reality is that none of the single shot backs available today fully cov- er a full-frame 645 much less a 6x7 or 6x8 (although some get pretty close to covering 645).