NIELLO CONCOURS SERRANO AT NIELLO October 1, 2017 OctobeR 2017 2017-Cover.indd 1 9/15/17 9:43 PM THETHE YACHT-MASTER YACHT-MASTER ee emblematic emblematic nautical nautical watch watch embodies embodies a ayachting yachting heritageheritage that that stretches stretches back back to to the the 1950s. 1950s. ItIt doesn’t doesn’t just just tell tell time. time. It It tells tells history. history. On the subject of iconic automobiles, American Tr u e classics in general, often evoke almost ineffable designers haven’t been slackers when it came to creating feelings when encountered. Think hearing Beethoven’s classic marques. A case in point is the now defunct but Ode to Joy. Difficult to express. Famous designer John much revered Packard, which was manufactured from Saladino tried when he explained, “I edit constantly 1899 to 1956. The brand was always held in high regard, because what you omit or hold back is just as valid with uncompromising quality and innovation being its as what you include”. It’s not about being different; norm rather than the exception; however, in the 1930’s it’s about being excellent. The result is a classic and the marque hit the pinnacle of classic design. the definition applies to creations from pill boxes to skyscrapers. In these times when even small purchases rolexrolex oyster oyster perpetual perpetual and and yacht-master yacht-master are are ® ®trademarks. trademarks. OYSTEROYSTER PERPETUAL PERPETUAL YACHT-MASTER YACHT-MASTER 40 40 Perhaps no finer example of Packard’s enduring classicism are pondered, investing in a classic is a wise choice. It is the stunning 1936 Packard Boat-Tail Speedster designed always has been. Just take a look on the green today by Howard “Dutch” Darrin. This landmark vehicle is the during the Niello Concours at Serrano. epitome of American style and grace in the Classic Era. 2017-Cover.indd 2 NCS2017_Program.indd 3 9/16/179/15/17 9:26 PM 9:43 PM PD_AD_FullPageBleed_concours_2pg_8.5x11_calib_091317_PRINT.pdf 1 9/13/17 9:48 AM PD_AD_FullPageBleed_concours_2pg_8.5x11_calib_091317_PRINT.pdf 2 9/13/17 9:48 AM PD_AD_FullPageBleed_concours_2pg_8.5x11_calib_091317_PRINT.pdf 1 9/13/17 9:48 AM PD_AD_FullPageBleed_concours_2pg_8.5x11_calib_091317_PRINT.pdf 2 9/13/17 9:48 AM buildbuild youryour dreamdream homhomee JustJust releasedreleased atat Serrano!Serrano! NEWNEW CUSTOMCUSTOM HOMEHOME SITESSITES SerranoSerrano inin ElEl DoradoDorado HillsHills oersoers customcustom lotslots andand ninenine luxuriousluxurious modelmodel homeshomes toto explore.explore. GolfGolf coursecourse andand woodedwooded homehome sitesite optionsoptions available.available. CustomCustom lotslots rangerange fromfrom 1/21/2 acreacre toto 44 acresacres andand startstart inin thethe lowlow $200,000s.$200,000s. C C C C M M M M ElEl DoradoDorado CountyCounty isis oneone ofof 1010 CaliforniaCalifornia countiescounties whichwhich oersoers PropositionProposition 90,90, Y Y Y Y aa tax-savingtax-saving programprogram forfor qualifiedqualified homeowners.homeowners. CM CM CM CM MY MY MY MY CY CY CY CY CMY CMY PROUD SPONSOR OF THE NIELLO CONCOURS CMY CMY PROUD SPONSOR OF THE NIELLO CONCOURS K K K K SerranoSerrano 45254525 SerranoSerrano Pkwy,Pkwy, ElEl DoradoDorado Hills,Hills, CACA 9576295762 800.866.8786800.866.8786 || 916.939.4060916.939.4060 www.experienceserrano.comwww.experienceserrano.com CalBRECalBRE #00909351#00909351 Prices subject to change; See builder sales representative for updated pricing and buyer programs. Prices subject to change; See builder sales representative for updated pricing and buyer programs. Brokers welcome. Serrano and Serrano logo are state-registered service marks. Brokers welcome. Serrano and Serrano logo are state-registered service marks. NCS2017_Program.indd 5 9/16/17 9:26 PM NCS2017_Program.indd 4 9/16/17 9:26 PM THETHE AVENUEAVENUE OFOF ESCAPEESCAPE UTOMOBILESUTOMOBILES AREARE MOREMORE THANTHAN ANAN INSTRUMENTINSTRUMENT TOTO GETGET FROMFROM POINTPOINT AA TOTO POINTPOINT B.B. THEYTHEY AREARE AA MANMADEMANMADE ENVOYENVOY FORFOR ADVENTURE.ADVENTURE. ANAN ESCAPE.ESCAPE. ANAN EXCUSEEXCUSE AUTOMOTIVEAUTOMOTIVE TOTO DISCOVERDISCOVER NEWNEW PATHS.PATHS. ANDAND ANAN EXCELLENCEEXCELLENCE SINCESINCE 19211921 OPPORTUNITYOPPORTUNITY TOTO EXPLOREEXPLORE THETHE MOMENTSMOMENTS ININ BETWEENBETWEEN WHEREWHERE WEWE AREARE ANDAND WHEREWHERE Exceptional knowledge. Storied brands. Unmatched selection Exceptional knowledge. Storied brands. Unmatched selection WEWE NEEDNEED TOTO BE.BE. WHICHWHICH ISIS EXACTLYEXACTLY WHYWHY andand service.service. BringingBringing youyou aa carcar buyingbuying experienceexperience unlikeunlike any other is truly what drives us. We are proud to be voted any other is truly what drives us. We are proud to be voted ENTHUSIASTSENTHUSIASTS LIKELIKE USUS DON’TDON’T WAITWAIT FORFOR BestBest PlacePlace toto BuyBuy aa CarCar byby SacramentoSacramento MagazineMagazine andand BestBest DealershipsDealerships to to Work Work For For by by Automotive Automotive News News. ADVENTUREADVENTURE TOTO FINDFIND US,US, WEWE TAKETAKE EVERYEVERY OPPORTUNITYOPPORTUNITY TO TO SEEK SEEK IT. IT. EVERY. EVERY. SINGLE. SINGLE. DAY.DAY. NCS2017_Program.indd 6 9/16/17 9:26 PM Niello17-Concours-Avenue of Escape-03.indd 1 9/6/17 4:56 PM NCS2017_Program.inddNiello17-Concours-Avenue 7 of Escape-03.indd 1 9/16/179/6/17 4:569:26 PM ODAY ODAY IS IS YOUR YOUR CHANCE CHANCE TO TO REALIZE REALIZE THATTHAT EVERY EVERY TURN TURN YOU YOU TAKE TAKE ISIS A A MOMENT MOMENT URGING URGING YOU YOU TO TO EMBRACE EMBRACE IT. IT. ODAY ODAY YOU YOU WILL WILL ARRIVE ARRIVE LATER LATER THAN THAN USUAL USUAL BECAUSEBECAUSE WHAT’S WHAT ’S WAITING WAITING OUTSIDE OUTSIDE ISIS AN AN ADVENTURE ADVENTURE WAITING WAITING TO TO BE BE EMBODIED. EMBODIED. Niello17-Concours-Avenue of Escape-03.indd 2 9/6/17 4:56 PM Niello17-Concours-Avenue of Escape-03.indd 3 9/6/17 4:57 PM NCS2017_Program.inddNiello17-Concours-Avenue 8 of Escape-03.indd 2 9/16/179/6/17 9:26 4:56 PM PM NCS2017_Program.inddNiello17-Concours-Avenue 9 of Escape-03.indd 3 9/16/179/6/17 4:579:26 PM ROM ROM THIS THIS DAY DAY FORWARD FORWARD YOURYOUR COMMUTE COMMUTE WILL WILL BECOME BECOME AN AN ESCAPE ESCAPE BECAUSEBECAUSE TODAY TODAY IS IS AN AN OPPORTUNITY OPPORTUNITY TOTO TAKE TAKE IN IN THE THE GLORY GLORY OF OF OUR OUR SURROUNDINGS. SURROUNDINGS. NCS2017_Program.inddNiello17-Concours-AvenueNiello17-Concours-Avenue 10 of Escape-03.inddof Escape-03.indd 4 4 9/16/179/6/179/6/17 4:579:26 4:57 PM PM Niello17-Concours-AvenueNCS2017_Program.inddNiello17-Concours-Avenue of 11 Escape-03.inddof Escape-03.indd 5 5 9/6/179/16/179/6/17 4:57 4:579:26 PM PM HENHEN THETHE CONNECTIONCONNECTION YOUYOU FEELFEEL WITHWITH YOURYOUR VEHICLEVEHICLE GOESGOES BEYONDBEYOND THETHE CONFINESCONFINES OFOF AA DEALERSHIPDEALERSHIP YOUYOU KNOWKNOW IT’SIT’S FROMFROM THETHE NIELLONIELLO COMPANY.COMPANY. NN THISTHIS MOMENTMOMENT YOUYOU AREARE FREEFREE TOTO ACCELERATEACCELERATE YOURYOUR SENSESSENSES ANDAND LISTENLISTEN TOTO THETHE STORYSTORY EACHEACH ANDAND EVERYEVERY ROADROAD HASHAS TOTO OFFER.OFFER. Niello17-Concours-Avenue of Escape-03.indd 6 9/6/17 4:58 PM Niello17-Concours-Avenue of Escape-03.indd 7 9/6/17 4:58 PM NCS2017_Program.inddNiello17-Concours-Avenue 12 of Escape-03.indd 6 9/16/179/6/17 4:589:26 PM NCS2017_Program.inddNiello17-Concours-Avenue 13 of Escape-03.indd 7 9/16/179/6/17 9:26 4:58 PM PM from Brian & Michele Moore Welcome to the Niello Concours at Serrano! We are so excited what you are enjoying today. Please know that all of you are to see the fabulous collection of automobiles on display this appreciated beyond any expressed words we could say. Our year as we celebrate The Era of Elegance, one of our favorite gratitude is truly heartfelt and genuine. time periods of motor cars. EXCELLENCE SINCE 1921 A special thank you goes out to the Solid Rock Faith Center Fourteen years ago we took a leap of faith with a new who provide us with the many volunteers you will see at the venture, both for us, and the community of Serrano. We had Concours today; in turn, we proudly support their Lord’s no idea what lay ahead. These years have been some of the Gym Outreach Sports Center. most challenging, yet fulfilling and rewarding of our lives. To everyone who supports this event, from the spectators to Concours day is the culmination of a lot of hard work done our generous sponsors, volunteers, advertisers and vendors… by a lot of people…we hope you get a sense of how important really, we could not have done it without you! We especially every detail of your experience is to all of us. want to thank the motor car owners who have taken the time We are very grateful and proud of the sponsorship provided to prepare their works of art and bring them here to share by The Niello Company, an organization whose integrity and with all of us today. N OUR NINETYSIX YEAR EXISTENCE, enthusiasm for all things automotive is evident in all they N OUR NINETYSIX YEAR EXISTENCE, WELCOMEMost importantly, we thank God for the strength He gives us do. Rick Niello has been such a tremendous support to this and the miracles He performs for this event each and every event; and we so appreciate all that his Company does for this WE’VE LEARNED THAT THE TIME YOU SPEND year. Moment by moment, effort by effort, as each dream is Concours. brought to fruition, it is so exciting to see all the pieces come WITH YOUR VEHICLE IS JUST AS IMPORTANT Of great importance to this event’s success is the fabulous together on event day. backdrop you see all around you called Serrano. Thank you We understand that the premise of a Concours is celebrating AS WHAT IS WAITING FOR YOU AT YOUR to Bill Parker, and his Parker Development Company, for the motor car. But with this event we feel that it is really allowing us to hold this event in such a picture perfect place.