AFL CANBERRA EDITION 07 $2.50 MEDIA RELEASE: DAIRY FARMERS PARK DEADLY DUO : BELCONNEN’S UNDERWOOD BROTHERS A CHAMPION TEAM... IS BETTER THaN A inside In the Box with the GM 4 AFL Canberra Limited Bradman Stand Manuka Oval Manuka Circle ACT 2603 TEAM OF CHAMPIONS News 5 PO Box 3759, Manuka ACT 2603 Ph 02 6228 0337 Fax 02 6232 7312 Seniors 12-19 Publisher Coordinate Communication PO Box 1975 WODEN ACT 2606 Reserves 20 Ph 02 6162 3600 Email [email protected] Neither the editor, the publisher nor AFL Canberra Under 18’s 21 accepts liability of any form for loss or harm of any type however caused All design material in the magazine is copyright protected and cannot be reproduced without the written permission of Coordinate Communication. Editor Jamie Wilson Ph 02 6162 3600 Round 07 Email [email protected] Designer Logan Knight Ph 02 6162 3600 Email [email protected] vs Photography Andrew Trost Email [email protected] Greenway Oval, Sat 24th May, 2pm vs Ainslie Oval, Sun 25th May, 2pm vs Manuka Oval, Sun 25th May, 2pm Design + Branding + PR + Advertising + Internet www.coordinate.com.au In the box with the GM david wark For most of us the last couple of weeks has been a The next phase will be to introduce an AFL chance to catch our breath, do a little reviewing and Canberra song that will be used in all our a little planning. presentations that involve sound, at club games, on our website and possibly for download as a ring You may have seen the recommencement of our tone for your mobile phone. very successful television commercial campaign. With the tag line “See you at the footy, AFL Our budget for these initiatives is particularly small Canberra footy” we have been successful in but I sense we are slowly making the experience getting our competition into the minds of many of of going to AFL Canberra football an accepted way the sports crazy Canberrans. It has been great to to spend a few hours on the weekend. The quality hear people use the line in everyday conversation of the football is genuinely good with many fi ne reinforcing our original desire that a simple line players running around our ovals every weekend. could be used to our advantage and eventually The facilities at the grounds are very good - become part of the vernacular when people talk grandstand, bar-b-que, toilets, drinks, canteen about going to the footy. all accessible easily at every ground. For $5 it is great value. This came after tidying up some housekeeping Queanbeyan Tigers Home Not Just Another Cow Paddock matters such as the Footy Record. That has become Jamie Wilson and his team at Coordinate do an all but the equivalent of any publication (outside the excellent job in initiating concept discussion and AFL’s own Record) in the country. We now have a ‘brainstorming’ ways to get bums on seats. The The Queanbeyan Tigers home ground has received Farmers and local milk producer Capitol Chilled great opportunity for a sponsor to make the Record weather will always be a challenge just as the strong acknowledgement as a premier sporting Foods. “Our arrangement has been one of the their own with a modest investment. This would alternative forms of entertainment are things venue with sponsorship support from local Capitol most successful sponsor partnerships in the Clubs allow us to badge the Record in a companies style we cannot control. We are know very visible, the Chilled Foods Australia and Australian Dairy history. With such commitment, Dairy Farmers but also, and most signifi cantly, allow u to have it product is good, the public facilities are generally Cooperative - Dairy Farmers. Park will continue to offer the community activities printed, professionally, every week. Please contact of a high standard. that bring a lot of enjoyment to local people”, Mr me if this opportunity is of interest. The upper ground of the Margaret Donoghoe Gibbs said. ANZAC Day saw a healthy crowd at Manuka and Sporting Complex will now be known as Dairy Having taken ‘ownership’ over the ‘see you at the there have been some great promotions and Farmers Park for the next two years. The Margaret Donoghoe Sporting Complex has footy’ line, as frustrating as that may be for our crowds at Tiger Park and Greenway this year. two AFL grounds – upper and lower. The upper code rivals, we know seek to reinforce it with a The health of our competition can be measured Dairy Farmers have sponsored the Tigers Club ground caters for all senior grade home games slightly varied commercial and a few different faces a few ways but numbers through the gate and since the 2002 becoming its Principal Partner two of the Queanbeyan Tigers and is the training on the ads. In addition we have produced some media space devoted to it are the more obvious years ago. venue of its three senior grade teams. The venue bumper stickers for your car to continue to push KPIs to assess public interest. is also widely used by outside organisations the message. The stickers are in club colours with Managing Director Garry Sykes, instrumental including development squads of the NSW / AFL your clubs logo on it. Please ask your cubs Football Dare I say it ‘see you at the footy, AFL Canberra in developing the partnership between the two Development programs, the South East Region Manager for one and display it with pride. footy’. organisations, now sees Dairy Farmers as the Academy of Sport, the Swans Cup and various Queanbeyan club’s largest ever sponsor and school based competitions. corporate supporter. “The Tigers are everything that a community focused club offers local people. Unfortunately the lower ground of MDO is out of We are delighted to be a part of an organisation use due to water restrictions. that brings Queanbeyan people together, promotes healthy activity and social interaction and prides Wording of the ground sponsorship in the fi rst itself on its inclusiveness to all people who live in instance will be Dairy Farmers Park – home of the the city and surrounding districts”, Mr Sykes said. Queanbeyan Tigers located in the confi nes of the Chairman of Football Bob Gibbs was delighted Margaret Donoghoe Sporting Complex. Proud sponsor of AFL Canberra with the ongoing and increasing support of Dairy News WORKING WITH WHAT YOU LOVE By Joe Sullivan BELCONNEN’S JOHN LOVE COULD QUITE Yet Love has had some success through making the game of POSSIBLY THE LUCKIEST MAN IN CANBERRA. AFL fun and exciting for younger participants. Not only does he play footy for the Magpies on the “My role is to develop the game, mainly to get people into the weekend, he is also the Development Manager for the ACT game and interested in the game and a lot of it based around region, working with the AFL ACT/NSW to help develop the juniors, so I’m doing a lot of primary schools and we’ve only game throughout the region. just moving into secondary schools at the moment. For Love the rewards of spreading the word about AFL “Ensuring that when they (the kids) get a taste of AFL they pays off when he travels to his own match on the weekend. enjoy it and then letting them participate at half time (in AFL Premiership fi xtures) in Auskick or taking AFL player visits “I guess the best thing about it, is on the weekend you’re to schools and then getting the local club involved.” driving past an oval seeing a bunch of kids playing footy and you know you’ve had a bit of input into getting them Away from work Love is a defender for the Belconnen there,” he said. Magpies and said that achieving consistency is the key to improving his own game. “You can see your work unravel and you might see a kid at school, doing a clinic with them, and then a few years “Consistency is probably the main one (goal) which I think later down the track you might see them playing in the ACT I’m starting to get, which is good.” team in Melbourne at the nationals (championships). Despite the fact Belconnen have roared to the top of the “In that sense it’s probably the most rewarding thing.” table in recent weeks, Love says that it might be too early to start talking premierships. However Love concedes that he faces challenges in his job of developing Australia’s national game. “It’s a fair way away but I hope we’ve got a good chance, the footy we’ve been playing, some good footy recently, if we “Other sports are defi nitely competition in schools. keep it up, it could be realistic.” “So winning over those kids in schools, where everyone While Love is arguably the luckiest man in Canberra with all (other sporting bodies) is doing programs in schools (is a of his football commitments, he also is a man who is lucky challenge).” in love. Love also sees some of the battle is trying to win over “I’m trying to plan a wedding at the moment and that’s teachers who are more accustomed to other sports. a challenge in itself... it’s starting to come out of the “The schools have a choice to which sport is comes to woodwork.” their school.” “So if the teachers are NRL or rugby union orientated, you’ll fi nd that they’ll pick those sports over AFL.” Proud sponsor of AFL Canberra PPAULAUL RRAADTSAADTS News UMPIRE LOOKING TO KICK FURTHER GOALS By James Patmore For local goal umpire James Savage, his rise to the AFL However the matches he has offi ciated in at the Olympic has been a great success story for AFL Canberra.