COCA-COLA FEMSA INTEGRATED REPORT 2017 COCA-COLA FEMSA INTEGRATED REPORT 2017 REPORT INTEGRATED COCA-COLA FEMSA INTEGRATED REPORT 2017 www.coca-colafemsa.com Integrated TRANSFORMATION Integrated TRANSFORMATION INTEGRATED ABOUT OUR INTEGRATED REPORT From our headquarters in Mexico City, we present our first Integrated Report 2017 edition. Developed by the guidelines of the International Integrated Reporting Council (IIRC) and in accordance with the GRI (Global Reporting Initiative) Standards: Core option. Similarly reporting the indicators of the Sector Supplement for Food Processing Companies of the same guide in its G4 version. Furthermore, this Report complements our Communications on Progress (COP) to the United Nations Global Compact included by FEMSA in its 2017 report. The information contained corresponds to the period from January 1st to December 31st, 2017. transform It includes data from all the countries where Coca-Cola FEMSA, S.A.B. of C.V. has operations or a majority share. Its operations encompass franchise territories in Mexico, Brazil, Colombia, Argentina, and Guatemala and, nationwide, in the Philippines, Venezuela, Nicaragua, Costa Rica, and Panama. Héctor Treviño Gutiérrez Chief Financial Officer José Ramón Martínez Alonso Corporate Affairs Officer Guided by our clear strategy, we’re accelerating our company’s integrated transformation. To consolidate our position as a multi- category global beverage leader, we are building a winning portfolio of beverages, transforming our operational capabilities, inspiring a cultural evolution, and embedding sustainability throughout our business to create economic, social, and environmental Stock listing information: Mexican Stock Exchange, Ticker: KOFL | NYSE (ADR), Ticker: KOF | Ratio of KOF L to KOF = 10:1 signi.com.mx Coca-Cola FEMSA, S.A.B. de C.V. is the largest franchise bottler in the world by sales volume. The company produces and value for all of our stakeholders. distributes trademark beverages of The Coca-Cola Company, offering a wide portfolio of 169 brands to more than 381 million consumers daily. With over 100 thousand employees, the company markets and sells approximately 4 billion unit cases through DESIGN: 2.8 million points of sale a year. Operating 64 manufacturing plants and 324 distribution centers, Coca-Cola FEMSA is committed to generating economic, social, and environmental value for all of its stakeholders across the value chain. The company is a member of the Dow Jones Sustainability Emerging Markets Index, Dow Jones Sustainability MILA Pacific Alliance Index, FTSE4Good Emerging Index, and the Mexican Stock Exchange’s IPC and Social Responsibility and Sustainability Indices, among others. Its operations encompass franchise territories in Mexico, Brazil, Colombia, Argentina, and Guatemala and, nationwide, in the Philippines, Venezuela, Nicaragua, Costa Rica, and Panama. For more information, please visit www.coca-colafemsa.com. ation 1 Dear STAKEHOLDERS 2 Welcome to our inaugural Integrated Annual Report. Our goal is to offer you a holistic view of our strategic vision, performance, and value creation by providing insight into the financial and non-financial key performance indicators that we use to execute our business strategy. Among our achievements, we accelerated our integrated transformation—focusing on our strategic pillars to consolidate our position as a diversified multi-category global beverages leader. +3.8 billion unit cases +25 billion INTEGRATED demand for our wholesome milk transactions TRANSFORMATION and value-added dairy products. STRATEGY Driven by our Centers of Excellence’ Satisfying our consumers’ diverse commercial, manufacturing, distribu- lifestyles, we’re building a win- tion, and logistics initiatives, we are ning portfolio for each market, rapidly transforming our operating including a wider array of sparkling model. In 2017, our KOFmmercial +200 billion beverages, waters, teas, juices, Digital Platform (KDP) advanced pesos in sports and energy drinks, dairy and from deployment to reality through- plant-based products. Capitalizing total revenues out Mexico, Brazil, Central America, on brand Coca-Cola, we’re reignit- and the Philippines, improving our ing our sparkling beverage growth, point-of-sale execution, portfolio rolling out affordable entry packs availability, and resource allocation. and returnable presentations at the right price points. Underscored by Additionally, we deployed our Supply our launch of Coca-Cola Sin Azú- Operating cash flow Chain Planning model across our car, we’re reinforcing our non-ca- billion Mexican Ps. plants, distribution centers, and loric sparkling beverage portfolio. primary distribution fleet in Mexico and Colombia. Simultaneously, we We’re expanding aggressively installed telemetry equipment on our in the rapidly growing dairy and entire Mexican secondary distribu- plant-based nutrition category. tion fleet and enabled our delivery With our partner The Coca-Cola routes with our mobile delivery de- Company and the Latin American vices. We also began implementing Coca-Cola bottling system, we Digital Distribution in Brazil. These 28.4 31.2 35.5 39.5 closed the acquisition of Unile- initiatives saved US$9.1 million. ver’s AdeS plant-based beverage 2014 2015 2016 2017 business, offering consumers a Moreover, rollout of our modular Man- growing mix of high-protein, low- Operating cash flow = operating income + ufacturing Management Model offers depreciation + amortization & other operative fat, and cholesterol-free products. non-cash charges an integrated operational perspective, In Mexico, we completed a new optimizing costs, driving efficiency, Santa Clara plant to meet growing INTEGRATED REPORT 2017 | 3 and raising productivity. Over the past INTEGRATED Countering competition in Central three years, our manufacturing initia- TRANSFORMATION: America, we refocused and rebal- tives increased overall plant efficiency OPERATING HIGHLIGHTS anced our business to regain vol- by over six percent—equal to US$250 ume and transaction growth—po- Guided by our integrated strategy, million of production capacity or sitioning our operations for future we navigated a complex operat- avoided CAPEX. We also generated revenue growth. ing environment to deliver positive hard manufacturing savings of US$145 results this year. Our reported total million for this period. After a slow start in Brazil, we are sales volume increased 16.1% to encouraged by its turnaround 3.87 billion unit cases, with transac- We accelerated our cultural evolu- highlighted by our affordability tions outpacing volumes to reach tion, founded on the cornerstones strategy that enabled us to grow 25.9 billion. Total revenues grew of leadership, talent, and innovation. volumes, regain market share in 14.7% to Ps. 203.8 billion. Operating We’re improving our organization sparkling beverages —reaching income grew 9.4% to Ps. 26.2 billion. health—ranking among the Top 10 a record high by year-end— and Operating cash flow grew 11.4% to Fast Moving Consumer Goods com- improve our profitability. On top Ps. 39.5 billion. As we changed the panies; de-layering our organization of their successful integration of accounting method for our Vene- to empower our operations; engag- Vonpar—capturing synergies above zuela operations, we reclassified a ing in constructive dialogues with expectations—our team won the non-cash item from equity to our employees about their career paths; Brazil Execution Cup 2017 for best income statement. Consequently, and developing new collaboration overall execution among the coun- on a comparable basis, earnings per platforms to empower employees to try’s Coca-Cola bottlers. share were Ps. 6.15—33.5% growth offer ideas and help solve problems. for the year. In Colombia, we rolled out afford- Furthermore, we ensure sustainability able returnable multi-serve pre- 2017 was a story of transformation is fully embedded throughout our sentations, maintaining our market and turnaround. In Mexico, we built day-to-day business. Among our share in a complex year. In Argenti- on last year’s growth through the results, we used 21% of recycled ma- na, we enjoyed market share gains deployment of our transformational terials in our PET packaging; covered in our still beverage category, with initiatives. These initiatives, coupled 100% and 57% of our Brazilian and non-caloric beverages reaching with product innovation and afford- Mexican bottling operations’ power 30% of our mix. In Venezuela, our ability, enabled us to gain or maintain needs with clean energy; returned team embodied our values, pas- market share across our still and 100% of the water used to produce sionately serving our consumers sparkling beverage categories. Our our beverages in Brazil, Central Amer- and strengthening our portfolio’s operation’s ability to withstand the ef- ica, Colombia, and Mexico to the position in the market. Finally, in the fects of hurricanes and earthquakes— environment; and benefited over 1.6 Philippines, we built on last year, while supporting affected communi- million people through our healthy delivering comparable volume and ties—merits our recognition. habits programs. operating cash flow growth. 4 Our first Integrated Annual Report designed to offer a holistic view of our strategic vision, performance, and value creation. Moving forward, we renew our fo- José Antonio We remain focused cus on every facet of our business. Fernández Carbajal on our strategic Strategically, our priorities include: Chairman of the Board accelerating