US 20060069.730A1 (19) United States (12) Patent Application Publication (10) Pub. No.: US 2006/0069730 A1 AZuma (43) Pub. Date: Mar. 30, 2006 (54) PUBLIC RELATIONS COMMUNICATION (57) ABSTRACT METHODS AND SYSTEMS An arrangement for distributing information from Informa (76) Inventor: Hideyuki Azuma, Irvine, CA (US) tion Providers (IP) to Information Recipients (IR) that utilizes the email system and the Internet to communicate Correspondence Address: with popular hardware devices—computers, PDAs, cellular SMITH, GAMBRELL & RUSSELL, LLP phones, etc. IRS receive information anonymously and only 1850 MSTREET, N.W., SUITE 800 the information desired. IPs do not need to "spam' the world WASHINGTON, DC 20036 (US) in the hope of getting their information into the right hands because it is organized in a manner that allows IRS to receive (21) Appl. No.: 10/937,356 exactly what they are looking for. Information is provided by (22) Filed: Sep. 10, 2004 an IP to an IR in response to a request from an IR. A PR server organizes and stores information uploaded by IPs, Publication Classification retrieves information requested by an IR and sends an automated response to the IR. A web domain is associated (51) Int. Cl. with the PR server provides a common email addressing G06F 5/16 (2006.01) scheme for communicating between the PR server and the (52) U.S. Cl. .............................................................. 709/206 IRS. (301) (307) (314) -em-e- (331) (s) (313) (332) P-5: ABC hamburger Shop (306) (312) (337) (320) (338) (336) (305) (311) (319) (327) (335) (321) 2 PRAccess Ps: XYZ Soft homepage for PCMobile drink Company (333) (323) (315) (308) (302) P-7: AAA He loan Company (309) (317) (325) (334) pr Subject Subject menu Category Menu Category Distributors Code Distributors Number & Name Patent Application Publication Mar. 30, 2006 Sheet 1 of 17 US 2006/00697.30 A1 Patent Application Publication Mar. 30, 2006 Sheet 2 of 17 US 2006/00697.30 A1 i Patent Application Publication Mar. 30 2006. Sheet 3 Of 17 US 2006/00697.30 A1 Patent Application Publication Mar. 30, 2006 Sheet 4 of 17 US 2006/00697.30 A1 (tzI,c)(ZOC)(LOC) epoko ºJequunN euueN F?T(tzzº)(9LC)(COC) Patent Application Publication Mar. 30 2006. Sheet 5 Of 17 US 2006/00697.30 A1 FZºSSEOOX-ledNOJLON^-JNOI_L\/ZINOMJHONAS Z55SSE-OO!!!ZZ? HONASO8£_LNESOV/|89099 ç9.InãIA Z99 Patent Application Publication Mar. 30, 2006 Sheet 6 of 17 US 2006/00697.30 A1 89€. KuenoZ69N1 1769 pasoduoo Patent Application Publication Mar. 30, 2006 Sheet 7 of 17 US 2006/00697.30 A1 402 Become P Member ? Pradodress.com - USA 08 404 Search by PR Address PR SEARCH Search by DIRECTORY Listing of Directories 410 V 41 O 409 Search by CATEGORY Listing of Categories PR CATEGORY Mr N 412 . 413 414 Search by SUBJECT Listing of Subjects PR SUBJECT 416 418 Search by PR code number / name H-1 PR CODE - ( SPONSORBANNER (sponsor BANNER) SPONSORBANNER 440 442 PRSYSTEM network N-PR CATEGORY distributor 446 444 PR SUBJECT distributor - PR SYSTEM menu 452 450 PRAddress Book / Data Charger -1 Website for Cellular Phone World PR SEARCH454 Company info - About Praddress - Terms of Service - Advertise with us Figure 7 Patent Application Publication Mar. 30, 2006 Sheet 8 of 17 US 2006/00697.30 A1 Praddress. Conn - USA Fill out an application to be PR member as (IS) Information Supplier. Name First Last Middle O Individual OCorporation DOrganization O GO O NGO NPO Name of Company: Address Telephone: Fax. Cellular Phone Title: Email Website http://www. Type of Business Scroll / Click 502 504 Click below CATEGORIES to be listed on EZ search (Choose ONE) List of Categories 5 Click below SUBJECTS to have your Information Boxes (multiple OK) 506 List of Subjects 507 Option 508 Keywords to match with PR SEARCHENGINE (6 key words) 510 PaSSWOrd Re-type Password 514 PR code name (ID) Examples: "ABCH" or Abchambuger/ PR code # 1 (1-99999999) will be issued from PR registration department OPTION To register an account of Sponsor Advertising, click 520 SPONSOR ACCOUNT 522 526 Patent Application Publication Mar. 30, 2006 Sheet 9 of 17 US 2006/00697.30 A1 Praddress.com - USA SIGNIN Pr(ID) name D Password O Remember my PD ID on this computer SIGNIN Figure 9 Praddress. Conn - USA Redister info. LOG OUT 8 --- 6 O Statistic Figure 10 Patent Application Publication Mar. 30, 2006 Sheet 10 of 17 US 2006/00697.30 A1 Praddress. COm - USA Search by PR address. 702 PR SEARCH704 PC/Cellular Phone user With Internet Connection and/or Direct ACCeSS With PR SYSTEM Seve 71O Search by PR address: 712 Name of Company Prname PR PR address of JOB Offer abch 10234 jobQabch.nyc.PRaddress.com 10234 492 jobGnyburger. PRaddress.com NY Burger nyburger 492 jobQ492.PRaddress.com ABC Hamburger - Part Time available in midtown / downtown shop - Send resume to 123 E. 45" Street, #67, NY 10000 attn: Mr.s PR, e-mail at personnel Gabch.com, or please call at 123-456-7890. exp 07-23-2004 / Update, 6-15-2004 714. Getta New Energy Drink for only $2.50 Visit Our Website at necdrink.com 716 - 9 Figure 11 Patent Application Publication Mar. 30, 2006 Sheet 11 of 17 US 2006/00697.30 A1 404 Praddress.com - USA Search by CATEGORY PR Restaurant Search 806 812 Listing of Categories 816 State (SD City ZipCode SCroll 814 SPONSORBANNER SPONSORBANNER SPONSORBANNER PR SEARCH network PR SEARCH affiliator PR DATA changer 452 450 PR Address Book / Date Changer Website for Cellular Phone World PR SEARCH454 Company info - About Praddress-Terms of Service - Advertise with us Figure 12 Patent Application Publication Mar. 30, 2006 Sheet 12 of 17 US 2006/00697.30 A1 402 404 Become IP MEMBER 2 Praddress.com - USA Search by SUBJECT PR JOBSEARCH 906 812 Listing of Subjects 816 State ta City ZipCode Scroll 814 SPONSORBANNER SPONSORBANNER SPONSORBANNER PR SEARCH network PR SEARCH affiliator PRDATA changer 452 450 PR Address Book? Date Changer N-Website for Cellular Phone World PR SEARCH454 Company Info - About Praddress-Terms of Service - Advertise with us Figure 13 Patent Application Publication Mar. 30, 2006 Sheet 13 of 17 US 2006/00697.30 A1 404 Become IP MEMBER Praddress.com - USA Search by PR code 1002 PR JOBSEARCH 1006 812 Listing of Subjects 816 State City ZipCode 814 SPONSORBANNER SPONSORBANNER SPONSORBANNER PR SEARCH network PR SEARCH affiliator PR DATA changer 452 450 PR Address Book / Date Changer -1 N- Website for Cellular Phone World PR SEARCH454 Company info - About Praddress-Terms of Service - Advertise with us Figure 14 Patent Application Publication Mar. 30, 2006 Sheet 14 of 17 US 2006/00697.30 A1 Praddress. Conn - USA Search by PR Address PR SEARCH Search by Category List of Categories 505 SPONSORBANNER Search by Subject List of Subjects 507 SPONSORBANNER Search by PR code number and code name 1-9999 1 OOOO-99999 1 OOOOO-999999 1 OOOOOO-9999999 1 OOOOOOO-99999999 SPONSORBANNER Figure 15 Patent Application Publication Mar. 30, 2006 Sheet 15 of 17 US 2006/00697.30 A1 Praddress. Conn - USA Search by CATEGORY List of CATEGORIES 505 SPONSORBANNER Search by SUBJECT List of SUBJECTS 507 SPONSORBANNER Search by PR code number or code name 1-9999 10000-99999) 1 OOOOO-999999 1 OOOOOO-9999999 1 OOOOOOO-99999999 COde name SPONSORBANNER Figure 16 Patent Application Publication Mar. 30, 2006 Sheet 16 of 17 US 2006/00697.30 A1 PRaddress - USA Search by PR address: Search by CATEGORY List of CATEGORIES 505 SPONSORBANNER Search by SUBJECT List of SUBJECTS 507 SPONSORBANNER Search by PR code number or code name C 1-9999 10000-99999) 1 OOOOO-999999 1 OOOOOO-9999999 1OOOOOOO-99999999 SPONSORBANNER Figure 17 Patent Application Publication Mar. 30, 2006 Sheet 17 of 17 US 2006/00697.30 A1 408 PRaddress - USA Search by PR Address PR Search Search by CATEGORY Search by SUBJECT SPONSORBANNER SPONSORBANNER Search by PR code number or code name 1-9999 10000-99999 100000-999999 1OOOOOO-9999999 1 OOOOOOO-99999999 SPONSORBANNER Figure 18 US 2006/0069.730 A1 Mar. 30, 2006 PUBLIC RELATIONS COMMUNICATION SUMMARY OF THE INVENTION METHODS AND SYSTEMS 0009. The inventions described herein generally relate to a comprehensive arrangement in which IPs disseminate BACKGROUND OF THE INVENTION information (including but not limited to marketing, public 0001) 1. Field of the Invention relations, job openings, discount coupons, sale information, campaign information, company profile, press releases, pub 0002 The way people communicate with each other is lic announcements, job offers, etc.) to IRS who want to changing. receive that information—and who actually request the 0003 More and more people are communicating via their information and receive it anonymously. Information is PCs, cellular phones, PDAs, etc. Email and instant messag provided by an IP to an IR in response to a request from an ing are replacing traditional mail. Web-based news is replac IR. An information request may be made by an IR via a web ing printed newspapers. In the face of Such change, a browser interface on the Internet, by sending an email, or by constant in the business world is the need to disseminate sending a text message such as a 'short message service' marketing and public relations information. There is a need (SMS) message to the PR system requesting a certain kind to get relevant information into the hands of a desired target of information. Desired information is retrieved from a audience. Traditional marketing and public relations must database of Such information and sent to the IR making the evolve as the manner in which people communicate evolves. request. 0010. The arrangements described support the various 0004 For the purpose of this patent document, consider devices that people use to communicate and obtain infor the world as being divided into Information Providers (IP), mation Such as desktop PCs, notebook/laptop computers, Such as a business that wants to advertise its goods or cellular devices, PDAs, PHS devices, SMS devices, Black services, and Information Recipients (IR).