Redditch Profile Insight to enable sport and physical activity to improve the health and wellbeing of the people of Redditch Redditch Borough Profile Sports Partnership Herefordshire and Worcestershire (SPHW) is the strategic lead for Sport and Physical Activity across Herefordshire and Worcestershire. Our purpose is to create a more active and healthier Herefordshire and Worcestershire by enabling a thriving, sustainable environment of physical activity and sport. We are a not-for-profit organisation and part of a network of Active Partnerships across England. We work with the eight local authorities, the two public health teams, Sport England, the University of Worcester and other key organisations. This profile highlights key information about theBorough of Redditch. It focusses on local needs where we know that sport and physical activity can have a positive impact, as well as the local resources that are available to help address these needs. SPHW will work with partners to use this information to identify local opportunities and priorities. We encourage use of this information to inform and strengthen funding bids, and are keen to support any organisation looking to use sport and physical activity to improve the lives of the people across Herefordshire and Worcestershire. If you would like more information on SPHW, and how we can work with you to develop sport and physical activity, please contact us: Sports Partnership Herefordshire and Worcestershire, c/o University of Worcester, Hines Building, Worcester, WR2 6AJ [email protected] / 01905 855498 SportsPartnershipHW @SportsPartHW @SportsPartHW 02 | Sports Partnership Herefordshire and Worcestershire Overview The Borough of Redditch is situated in north Worcestershire, approximately 15 miles south of Birmingham. It is a predominantly urban area centred on the town of Redditch, but has many open spaces with 6 sites of Special Scientific Interest and numerous local nature reserves.1 Total population Area 2 85,204 Wyre Forest 54 Bromsgrove sq km Redditch Malvern Hills Population density Worcester 1,578 2 people per km Wychavon Compared to Worcestershire - 335 people3 per km2, West Midlands - 446 people per km2, England and Wales - 387 people per km2 0% 98% 0% 2% live in ‘urban major live in other live in ‘rural towns live in ‘rural village conurbations’3 ‘urban’ areas and fringe’ and dispersed’4 England average 36% England average 47% England average 9% England average 8%5 Redditch Profile | 03 Demographics Redditch has a population with a similar age profile to the national average. 50% 50% female male6 36% are under 30 46% are aged 30-64 18% are aged 65+ England 37% England 45% England 18%7 Population Projected population Redditch’ population increased by increase of is ageing, with estimates that by 2029 1.1% 0.04% since 2011 per year 22% England 0.5% per year8 will be aged 65+ with 2.9% aged over 85 The population of Redditch is the most ethnically diverse in Worcestershire.9 The Central and Batchley wards are the most diverse areas. White Other Asian/Asian Mixed/Multiple Black/Black Other Ethnic British White British Ethic Group British Group 87% 5% 5% 2% 1% 0.2% 04 | Sports Partnership Herefordshire and Worcestershire The LSOAs falling within Lower super-output areas (LSOAs) are the most deprived 20% of LSOAs in England are: areas of around 1,500 people that are used to assess local variations in income, employment, skills, Church Hill - South health, crime and other areas related to deprivation. The map above Batchley - East shows the level of deprivation in each of Redditch’s 55 LSOAs relative to all LSOAs across England. Overall, Redditch has levels of deprivation in Batchley - West line with national average. Around a quarter of LSOAs are within the most Redditch Town Centre deprived 20% nationally. The most deprived areas are parts of Church Hill, Batchley, Abbeydale and Woodrow.10 Smallwood St Georges The Index of Multiple Deprivation is split into seven domains. Winyates - Central The 326 local authority districts in England are ranked for each domain, Matchborough - South with 1 indicating the most deprived and 326 the least deprived. Redditch experiences a well-above average living environment, but above average Woodrow - Central barriers to housing and services.11 Oakenshaw - North Income 138 The LSOAs falling within Living the most deprived 10% of Environment Employment LSOAs in England are: 310 142 Church Hill - Central Barriers to Housing Education, and Services Training and Skills Batchley – Central 31 76 Abbeydale Crime Health Deprivation Woodrow - East 161 and Disability 103 Redditch Profile | 05 Employment Redditch has lower levels of qualifications and lower wages than both the regional and national averages. Redditch has around The three biggest industries by employee job numbers in Redditch 53,100 account for over half of all jobs 16-64 year olds. Manufacturing 87% of 16-64 year olds 21.1%GB 8.2% are ‘economically active’ (either in employment or available to start work) Human Health compared to 77% in West Midlands and Social Work Wholesale and and 79% across GB12 Activities Retail Trade 4.2% are unemployed 21.1% compared to 4.7% in West Midlands 11.8%GB 13.3%15 GB 15.2% and 4.2% across GB 9.8% are self-employed compared to 9.4% in West Midlands and 10.6% across GB 13% of 16-64 year olds are ‘economically inactive’ (not in employment and not available to start work). Of these: The mix of full-time and part-time jobs in Redditch is in line with the national average: 14.2% want a job compared to 17.3% in 68% 29% 16 West Midlands are in full time jobs in part time jobs and 20.8% across GB GB average: 68% full time, 32% part time Residents of Redditch have fewer high-level qualifications than the regional and national average13 30% NVQ4 and above Gross weekly pay for full time workers is West Midlands 33%, GB 39% significantly below the national average 77% NVQ2 and above £484 West Midlands 70%, GB 75% compared to £537 in West Midlands, £571 across GB14 06 | Sports Partnership Herefordshire and Worcestershire Quality of Life Redditch has a higher level of anti-social behaviour and crime than the West Mercia average. Levels of life satisfaction and happiness are the lowest in Worcestershire. 79% of Redditch residents Are satisfied with their local area as a place to live Worcestershire average 79%18 114 crimes and anti-social behaviour incidents 13% per 1,000 residents were reported in 201817, Are dissatisfied with their local area as a place to live compared to Worcestershire average 13% 105 crimes and anti-social behaviour incidents 78% per 1,000 residents across West Mercia. have high or very high life satisfaction compared to 85% in Worcestershire Of these: and 82% across UK 33% were Anti-Social Behaviour 71% have high or very high happiness compared to 77% in Worcestershire 28% and 75% across UK19 were violent crime Redditch Profile | 07 Physical Activity Levels of physical activity in Redditch are in line with the national average for adults, and a bit higher than the national average for children and young people. There are an estimated 21,100 people undertaking significantly less than the recommended level of physical activity, at an estimated cost of £6.2 million. Levels of physical activity for adults aged 16+ Levels of physical activity for are in line with the children aged 5-16 national average: are a bit higher than the national average 60% Active 150+ minutes per week 25% Active every day at least 60 minutes every day England 17% England 63% 25% Active across the week 14% Fairly active an average of at least 60 minutes a day, but not every day England 26% 30-149 minutes per week England 12% 19% Fairly active an average of 30-59 minutes a day England 24% 26% Inactive less than 30 minutes per week 32% Less active England 25%20 less than an average of 30 minutes a day England 33%21 This means that there are around This means that there are around 18,000 physically inactive 3,100 Less active adults in Redditch children and young people in Redditch. Physical inactivity Volunteers in Redditch has been estimated to result in additional 11% of adults aged 16+ volunteered yearly health and social care costs of at least twice in the last year to support sport and physical activity, down from 12% in 2016-2017. This is £739,000 £5.5 million a bit lower than the England average of 14%.22 for Redditch and for other public Bromsgrove CCG23 services24,25,26 08 | Sports Partnership Herefordshire and Worcestershire Sports Facilities Redditch has a range of sports facilities, but membership of a sports club or commercial provider is required in order to access the majority of these. 132 sports facilities in Redditch at 34 sites27 Access Type Ownership Type 57% 50% Sports Club/Community Education Association 30% 15% Local Authority Private Use 13% 12% Sports Club Registered Member Use 7% 17% Commercial Pay and Play 0% Free Public Access 79 11 12 Grass Pitches Health and Fitness Studios Activity Halls 4 2 4 Artificial Grass Pitches Squash Courts Golf Courses 6 3 2 Tennis Courts Swimming Pools Driving Ranges 1 7 1 Athletics Track Sports Halls BMX Race Track Redditch Profile | 09 Health Key health indicators across Redditch are in line with the national average overall, but vary between areas. Life expectancy at birth is in line with the national average28 83.6 79.2 years years females males Around Deaths of under 75s Prevalence of from all causes is 10.6% of Redditch 5% residents provide lower unpaid care, with than the West Midlands average but is 4% providing 1% higher than across England 20 or more hours a week of unpaid care.37 18% Cancer Obesity (adults) of residents 30 have at least one long 3% 11% term health condition29 Diabetes Obese and Overweight 7%31 75%32 increased from 68% Hip Fracture in 2016.