BARB Establishment Survey Annual Data Report Volume 1: Total Network & Appendices April 2011 to March 2012 BARB ESTABLISHMENT SURVEY OF TV HOMES Page 1 DATA PERIOD: ANNUAL April 2011 - March 2012 Contents Page Total Network (All Areas) Annual Data Tables 1 Introduction 2 Household Table 1: Social Grade 3 Table 2: Housewife Age 4 Table 3: Size of Household 5 Table 4: Presence of Children 6 Table 5: Number of TV sets in household 7 Table 6: Screen size 8 Table 7: Location of ANY set in household 9 Table 8: Recorders 10 Table 9: Other TV equipment 11 Table 10: Computers and Internet 12 Sets Table 11: Screen Size 13 Table 12: Location of set 14 Table 13: Recorders 15 Table 14: Other TV equipment 15 Table 15: Main Set Screen Size 16 Table 16: Main Set Recorders 17 Table 17: Main Set - Other TV equipment 17 Table 18: Other Sets (non-Main Set) Screen Size 18 Table 19: Other Set (non-Main Set) Recorders 19 Table 20: Other Set (non-Main Set) - Other TV equipment 19 Individuals Table 21: Age of Children 20 Table 22: Adults - Age 21 Table 23: Social Grade (Adults 16+) 22 Table 24: Working Status (Adults 16+) 23 Table 25: Males - Age 24 Table 26: Social Grade (Males 16+) 25 Table 27: Working Status (Males 16+) 26 Table 28: Females - Age 27 Table 29: Social Grade (Females 16+) 28 Table 30: Working Status (Females 16+) 29 Appendices Appendix A: Survey objectives Appendix B: The sample Appendix C: Fieldwork and results Appendix D: Definitions Appendix E: Number of televisions in the household Appendix F: Rounding Appendix G: Sample bases for the tables Appendix H: Multiple households at issued addresses Appendix I: Weighting Appendix J: The Questionnaire (March 2012) See also VOLUME 2 - BBC Areas VOLUME 3 - ITV Areas Introduction Page 2 This reports contains the weighted data results from the Establishment survey for the period April 2011 - March 2012 Data is presented at different levels Household Set Individual Accordingly; bases do vary. Appendices contain details of the survey objectives, sample design, response rates and standard definitions. A copy of the questionnaire is also included at the end of the report. BARB ESTABLISHMENT SURVEY OF TV HOMES Page 3 DATA PERIOD: ANNUAL April 2011 - March 2012 Household level data Table 1: Social Grade Platforms available in household All TV Multi- DSat Cable DTT DTT + DTT only channel Cab/DSat HH HH HH HH HH HH HH HH Total HH 27142 26173 25397 11121 3812 19446 8790 10657 %H (All HH) 96.4% 93.6% 41.0% 14.0% 71.6% 32.4% 39.3% %H (TV HH) 97.0% 42.5% 14.6% 74.3% 33.6% 40.7% AB 6486 6300 6177 2900 955 4552 2178 2374 %V 23.9% 24.1% 24.3% 26.1% 25.1% 23.4% 24.8% 22.3% %H (All HH) 97.1% 95.2% 44.7% 14.7% 70.2% 33.6% 36.6% %H (TV HH) 98.0% 46.0% 15.2% 72.3% 34.6% 37.7% C1 7483 7135 6958 3098 1118 5300 2509 2791 %V 27.6% 27.3% 27.4% 27.9% 29.3% 27.3% 28.5% 26.2% %H (All HH) 95.3% 93.0% 41.4% 14.9% 70.8% 33.5% 37.3% %H (TV HH) 97.5% 43.4% 15.7% 74.3% 35.2% 39.1% C2 5308 5181 5078 2376 804 3982 2044 1938 %V 19.6% 19.8% 20.0% 21.4% 21.1% 20.5% 23.3% 18.2% %H (All HH) 97.6% 95.7% 44.8% 15.1% 75.0% 38.5% 36.5% %H (TV HH) 98.0% 45.9% 15.5% 76.9% 39.5% 37.4% D 4136 3978 3848 1714 550 2923 1302 1621 %V 15.2% 15.2% 15.2% 15.4% 14.4% 15.0% 14.8% 15.2% %H (All HH) 96.2% 93.0% 41.4% 13.3% 70.7% 31.5% 39.2% %H (TV HH) 96.7% 43.1% 13.8% 73.5% 32.7% 40.7% E 3728 3580 3336 1034 386 2689 757 1932 %V 13.7% 13.7% 13.1% 9.3% 10.1% 13.8% 8.6% 18.1% %H (All HH) 96.0% 89.5% 27.7% 10.4% 72.1% 20.3% 51.8% %H (TV HH) 93.2% 28.9% 10.8% 75.1% 21.1% 54.0% Base: Total Network (All Areas) - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 4 DATA PERIOD: ANNUAL April 2011 - March 2012 Household level data Table 2: Housewife Age Platforms available in household All TV Multi- DSat Cable DTT DTT + DTT only channel Cab/DSat HH HH HH HH HH HH HH HH Total HH 27142 26173 25397 11121 3812 19446 8790 10657 %H (All HH) 96.4% 93.6% 41.0% 14.0% 71.6% 32.4% 39.3% %H (TV HH) 97.0% 42.5% 14.6% 74.3% 33.6% 40.7% Under 25 1214 1032 994 397 166 714 277 436 %V 4.5% 3.9% 3.9% 3.6% 4.4% 3.7% 3.2% 4.1% %H (All HH) 85.0% 81.9% 32.7% 13.7% 58.8% 22.8% 35.9% %H (TV HH) 96.3% 38.5% 16.1% 69.2% 26.8% 42.2% 25 - 34 4244 3978 3885 2028 667 2573 1358 1215 %V 15.6% 15.2% 15.3% 18.2% 17.5% 13.2% 15.4% 11.4% %H (All HH) 93.7% 91.5% 47.8% 15.7% 60.6% 32.0% 28.6% %H (TV HH) 97.7% 51.0% 16.8% 64.7% 34.1% 30.5% 35 - 44 4896 4716 4635 2424 843 3330 1918 1411 %V 18.0% 18.0% 18.3% 21.8% 22.1% 17.1% 21.8% 13.2% %H (All HH) 96.3% 94.7% 49.5% 17.2% 68.0% 39.2% 28.8% %H (TV HH) 98.3% 51.4% 17.9% 70.6% 40.7% 29.9% 45 - 54 5247 5109 5025 2411 882 3872 2085 1787 %V 19.3% 19.5% 19.8% 21.7% 23.1% 19.9% 23.7% 16.8% %H (All HH) 97.4% 95.8% 46.0% 16.8% 73.8% 39.7% 34.1% %H (TV HH) 98.4% 47.2% 17.3% 75.8% 40.8% 35.0% 55 - 64 4456 4349 4249 1873 634 3377 1600 1778 %V 16.4% 16.6% 16.7% 16.8% 16.6% 17.4% 18.2% 16.7% %H (All HH) 97.6% 95.4% 42.0% 14.2% 75.8% 35.9% 39.9% %H (TV HH) 97.7% 43.1% 14.6% 77.7% 36.8% 40.9% 65 + 7085 6989 6609 1988 621 5581 1552 4029 %V 26.1% 26.7% 26.0% 17.9% 16.3% 28.7% 17.7% 37.8% %H (All HH) 98.6% 93.3% 28.1% 8.8% 78.8% 21.9% 56.9% %H (TV HH) 94.6% 28.4% 8.9% 79.9% 22.2% 57.6% Base: Total Network (All Areas) - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 5 DATA PERIOD: ANNUAL April 2011 - March 2012 Household level data Table 3: Size of Household Platforms available in household All TV Multi- DSat Cable DTT DTT + DTT only channel Cab/DSat HH HH HH HH HH HH HH HH Total HH 27142 26173 25397 11121 3812 19446 8790 10657 %H (All HH) 96.4% 93.6% 41.0% 14.0% 71.6% 32.4% 39.3% %H (TV HH) 97.0% 42.5% 14.6% 74.3% 33.6% 40.7% 1 9483 8945 8426 2430 1014 6739 1734 5005 %V 34.9% 34.2% 33.2% 21.9% 26.6% 34.7% 19.7% 47.0% %H (All HH) 94.3% 88.9% 25.6% 10.7% 71.1% 18.3% 52.8% %H (TV HH) 94.2% 27.2% 11.3% 75.3% 19.4% 56.0% 2 8351 8156 8014 3643 1175 6175 2930 3245 %V 30.8% 31.2% 31.6% 32.8% 30.8% 31.8% 33.3% 30.4% %H (All HH) 97.7% 96.0% 43.6% 14.1% 73.9% 35.1% 38.9% %H (TV HH) 98.3% 44.7% 14.4% 75.7% 35.9% 39.8% 3 4007 3915 3858 2066 695 2863 1729 1134 %V 14.8% 15.0% 15.2% 18.6% 18.2% 14.7% 19.7% 10.6% %H (All HH) 97.7% 96.3% 51.6% 17.3% 71.4% 43.1% 28.3% %H (TV HH) 98.5% 52.8% 17.8% 73.1% 44.2% 29.0% 4 3515 3438 3406 1952 626 2490 1618 871 %V 13.0% 13.1% 13.4% 17.6% 16.4% 12.8% 18.4% 8.2% %H (All HH) 97.8% 96.9% 55.5% 17.8% 70.8% 46.0% 24.8% %H (TV HH) 99.1% 56.8% 18.2% 72.4% 47.1% 25.3% 5+ 1785 1719 1693 1030 301 1179 779 400 %V 6.6% 6.6% 6.7% 9.3% 7.9% 6.1% 8.9% 3.8% %H (All HH) 96.3% 94.8% 57.7% 16.9% 66.1% 43.6% 22.4% %H (TV HH) 98.5% 59.9% 17.5% 68.6% 45.3% 23.3% Average HH size 2.28 2.30 2.32 2.64 2.51 2.26 2.67 1.93 Base: Total Network (All Areas) - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 6 DATA PERIOD: ANNUAL April 2011 - March 2012 Household level data Table 4: Presence of Children Platforms available in household All TV Multi- DSat Cable DTT DTT + DTT only channel Cab/DSat HH HH HH HH HH HH HH HH Total HH 27142 26173 25397 11121 3812 19446 8790 10657 %H (All HH) 96.4% 93.6% 41.0% 14.0% 71.6% 32.4% 39.3% %H (TV HH) 97.0% 42.5% 14.6% 74.3% 33.6% 40.7% Without 20449 19611 18920 7473 2692 14858 5975 8882 %V 75.3% 74.9% 74.5% 67.2% 70.6% 76.4% 68.0% 83.3% %H (All HH) 95.9% 92.5% 36.5% 13.2% 72.7% 29.2% 43.4% %H (TV HH) 96.5% 38.1% 13.7% 75.8% 30.5% 45.3% With 6693 6562 6477 3649 1120 4589 2815 1774 %V 24.7% 25.1% 25.5% 32.8% 29.4% 23.6% 32.0% 16.6% %H (All HH) 98.0% 96.8% 54.5% 16.7% 68.6% 42.1% 26.5% %H (TV HH) 98.7% 55.6% 17.1% 69.9% 42.9% 27.0% 0 - 3 2610 2539 2503 1403 417 1663 958 705 %V 9.6% 9.7% 9.9% 12.6% 10.9% 8.6% 10.9% 6.6% %H (All HH) 97.3% 95.9% 53.8% 16.0% 63.7% 36.7% 27.0% %H (TV HH) 98.6% 55.3% 16.4% 65.5% 37.7% 27.8% 4 - 9 3322 3257 3216 1851 550 2232 1385 847 %V 12.2% 12.4% 12.7% 16.6% 14.4% 11.5% 15.8% 7.9% %H (All HH) 98.0% 96.8% 55.7% 16.6% 67.2% 41.7% 25.5% %H (TV HH) 98.7% 56.8% 16.9% 68.5% 42.5% 26.0% 10 - 15 3159 3121 3084 1770 548 2297 1493 804 %V 11.6% 11.9% 12.1% 15.9% 14.4% 11.8% 17.0% 7.5% %H (All HH) 98.8% 97.6% 56.0% 17.3% 72.7% 47.3% 25.5% %H (TV HH) 98.8% 56.7% 17.6% 73.6% 47.8% 25.8% Base: Total Network (All Areas) - Households (000s) %V = percentage of vertical total %H (ALL HH) = percentage of horizontal total - All HH %H (TV HH) = percentage of horizontal total - TV HH BARB ESTABLISHMENT SURVEY OF TV HOMES Page 7 DATA PERIOD: ANNUAL April 2011 - March 2012 Household level data Table 5: Number of TV sets in household Platforms available in household All TV Multi- DSat Cable DTT DTT + DTT only channel Cab/DSat HH HH HH HH HH HH HH HH Total HH 27142 26173 25397 11121 3812 19446 8790 10657 %H (All HH) 96.4% 93.6% 41.0% 14.0% 71.6% 32.4% 39.3% %H (TV HH) 97.0% 42.5% 14.6% 74.3% 33.6% 40.7% 1 10716 10716 10137 3554 1368 6937 1714 5223 %V 39.5% 40.9% 39.9% 32.0% 35.9% 35.7% 19.5% 49.0% %H (All HH) 100.0% 94.6% 33.2% 12.8% 64.7% 16.0% 48.7% %H (TV HH) 94.6% 33.2% 12.8% 64.7% 16.0% 48.7% 2 8823 8823 8664 3881 1322 6839 3294 3545 %V 32.5% 33.7% 34.1% 34.9% 34.7% 35.2% 37.5% 33.3% %H (All HH) 100.0% 98.2% 44.0% 15.0% 77.5% 37.3% 40.2% %H (TV HH) 98.2% 44.0% 15.0% 77.5% 37.3% 40.2% 3 4018 4018 3985 2090 663 3370 2087 1282 %V 14.8% 15.4% 15.7% 18.8% 17.4% 17.3% 23.7% 12.0% %H (All