OFFICIAL VERTICAL LOCKUP Cultural North Star PG. 04 OFFICIAL HORIZONTAL LOCKUP Cultural North Star MARK : FULL COLOR MARK : BLACK / WHITE LOGOMARK: ADDITIONAL ARROW GRAPHICS MARK: ARROW GRAPHIC One color — Black One color - Black Full color (solid) (grayscale) MARK: ARROW GRAPHIC Knocked out 100% Knocked out white with white on colored varying opacities on background colored background COLORS DO WHAT’S RIGHT. MAKE THINGS BETTER. BE KIND. CULTURAL NORTH STAR TEAL DARKEST GOLD DARKEST BLUE WHITE PMS PMS PMS CMYK 0 0 0 0 Coated PANTONE 3125 Coated PANTONE 1235 Coated PANTONE 302 Uncoated PANTONE 3125 Uncoated PANTONE 121 Uncoated PANTONE 2955 RGB 255 255 255 CMYK CMYK CMYK HEX #FFFFFF Coated 84 0 18 0 Coated 0 31 98 0 Coated 100 48 12 58 Uncoated 67 0 18 0 Uncoated 0 15 76 0 Uncoated 99 38 6 43 RGB 0 174 199 RGB 255 184 28 RGB 0 59 92 HEX #00AEC7 HEX #FFB81C HEX #003B5C DARKER BLUE UCLA BLUE LIGHTER BLUE LIGHTEST BLUE DARKER GOLD UCLA GOLD PMS PMS PMS PMS PMS PMS Coated PANTONE 7692 Coated PANTONE 2383 Coated PANTONE 278 Coated PANTONE 2707 Coated PANTONE 123 Coated PANTONE 109 Uncoated PANTONE 2186 Uncoated PANTONE 3553 Uncoated PANTONE 278 Uncoated PANTONE 2707 Uncoated PANTONE 115 Uncoated PANTONE 114 CMYK CMYK CMYK CMYK CMYK CMYK Coated 100 45 0 45 Coated 83 40 3 6 Coated 45 14 0 0 Coated 20 6 0 0 Coated 0 19 89 0 Coated 0 9 100 0 Uncoated 100 34 0 32 Uncoated 100 29 2 7 Uncoated 41 9 1 0 Uncoated 22 5 1 0 Uncoated 0 11 94 0 Uncoated 0 7 93 0 RGB 0 85 135 RGB 39 116 174 RGB 139 184 232 RGB 218 235 254 RGB 255 199 44 RGB 255 209 0 HEX #005587 HEX #2774AE HEX #8BB8E8 HEX #DAEBFE HEX #FFC72C HEX #FFD100 FONTS HEADLINE / TITLE FONT SECONDARY FONT LIBRARY 3AM K ARBON BOLD ABCDEFGHIJKL MNOP QRST UV WXYZ ab ABCDEFGHIJKLMN cdefghijklmnop qrstuv wxyz OPQRSTUVWXYZ 1 2 34567890 1234567890 KARBON BOLD ITALIC ABCDEFGHIJKL MN OP QRSTUV WXYZ ab c de fghijklmnop qr stuv wxyz 12 34 56 78 9 0 KARBON MEDIUM AB C DEFGHIJKL MNOP QR ST UV WXYZ ab cdefghijklmnop qr stu v w x yz 1 2 34567890 KARBON MEDIUM ITALIC ABCDEF GHIJKL MNOP QRST UV WX YZ ab c de fgh ijklmnop qr stuv w x yz 12 34 56 789 0.