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Please let your Campus Bookstore Manager know about us! • Award and Recognition Plaques • Certificates & Custom Frames • Personalized Announcements & Stationery • Custom Jewelry • Class Rings • Engraved Gifts, Plaques and Awards How a 22-year-old College Student Raised the Bar University of Florida® Leading the Entire Graduation Industry OTHER VENDORS How They Were Before We Entered the Market SERVICE • 1st to offer a website for all students to order • no online live customer support • 1st to offer an online ordering process with “live” proofing • no website order process • 1st to offer online live chat customer support from 8 a.m. till late with an average 8 second response time • 1st to offer “Online Graduation Fair” • 2 week turnaround on orders “with rush options” • 6 to 10 week turnaround on orders • 1st to offer no cut-off dates • small windows for ordering with expensive penalties if you miss the deadline • some vendors still have deadlines QUALITY • announcements are “personalized” with a student’s name and any • most were “non-personalized” accomplishments announcements with a “name card” insert • 1st to offer font and color choices • 1st to offer multi-color foil stamped with 3D texture and • mostly printed seals, some foil stamping embossing • 1st to offer 80 to 100 lb. linen cardstock • light weight paper VALUE • 10-25% less than most other companies, saving students • 10-25% more expensive than time and money Signature Announcements • 1st to offer complete packages to meet every student’s needs • À la carte pricing [email protected] | 888-830-8305 Ext. 151 SignatureA.com/NACDA ©2012 Signature Announcements, Inc. TABLE OF CONTENTS 20 | QUALITY SERVICE: APPLYING DISNEY’S FORMULA TO COLLEGE ATHLETICS Disney’s relentless focus on their guests — and guests’ experience — is similar to the 2012-13 NACDA OFFICERS AND EXECUTIVE COMMITTEE collegiate gameday environment. In conjunction with NACDA, Disney Institute is sharing ideas on how to go above and beyond with customer service in the collegiate spectrum, asking: In OFFICERS President order to differentiate the university and be successful, how will you think about your fans — Kevin Anderson University of Maryland as guests, rather than simply customers? 1st Vice President Mike Alden University of Missouri 22 | ‘OUR’ CAMPAIGN: REDEFINING THE BRAND 2nd Vice President Jim Phillips Northwestern University Marketing campaigns on college campuses are introduced every season. They are used to create a 3rd Vice President sense of energy, or momentum for an intercollegiate athletics department. Grand Valley State Tim Selgo Grand Valley State University University and the University of Illinois recently set out to redefine their brand, and engage more Secretary Don Tencher fans and community members in the process. Rhode Island College EXECUTIVE COMMITTEE FBS REPRESENTATIVES 24 | THE CONVERGENCE OF SOCIAL MEDIA TECHNOLOGIES Bubba Cunningham University of North Carolina Paciolan shares examples of how some of the industry leaders in college athletics are using multiple Chet Gladchuk United States Naval Academy platforms and technologies to reach their growing fan base. Powerful platforms allow teams to Rick Hart Southern Methodist University engage fans and manage two-way conversations via social media, an instrumental tool in Paul Krebs University of New Mexico communicating with fans, students and donors. Warde Manuel University of Connecticut FCS REPRESENTATIVES 28 | SOCIAL MEDIA COMMAND CENTER: AN INSIDE LOOK INTO OREGON’S QUACK CAVE Jim Murphy Davidson College Greg Burke There is always something coming next, but what is it and how do we look ahead to figure out what Northwestern State University I-AAA REPRESENTATIVES the next big thing is? Sometimes we must look outside college athletics to find the next big thing Peg Bradley-Doppes University of Denver in our industry. Such was the case with the University of Oregon’s (UO) ‘Quack Cave,’ a social Jean Lenti Ponsetto DePaul University media command center modeled after the likes of major companies like Dell, Gatorade and the Jack McDonald Quinnipiac University NHL’s New Jersey Devils. DIVISION II REPRESENTATIVES Jim Johnson Pittsburg State University 30 | 2012 “SOCIAL” OLYMPICS Ed Matejkovic West Chester University Tabbed as the first “Social Olympics,” the 2012 Summer Olympic Games made an unprecedented Ed McLean Fayetteville State University impact on the social media world. The United States Olympic Committee and a number of Vince Otoupal Cal State Monterey Bay conferences had unique ways of promoting student-athletes who participated, by interacting with Perk Weisenburger Ferris State University their fans. DIVISION III REPRESENTATIVES Al Bean University of Southern Maine Jim Knowlton Rensselaer Polytechnic Institute 8|PRESIDENT’S MESSAGE 38 | D2 ADA CORNER Tom Simmons Ohio Northern University 10 | ASSOCIATION NEWS 39 | FCS ADA CORNER NAIA REPRESENTATIVES Robyn Daugherty 16 |McLENDON UPDATE 40 | I-AAA ADA CORNER John Brown University Eric Olson 18 | 2013 STUDENT-ATHLETE 41 | ICLA CORNER NAIA Bruce Parker RHODES SCHOLARS 42| MOAA CORNER Carroll College JUNIOR/COMMUNITY COLLEGE REPRESENTATIVES 32 | GETTING TO KNOW: 43 | N4A CORNER Jim Forkum Santa Rosa Junior College LISA SWEANY, CEFMA PRESIDENT 44| NAAC CORNER John Scarpino Seminole State College of Florida 34 | GETTING TO KNOW: 45| NAADD CORNER Joe Tubb South Plains College STEPHEN PONDER, 46| NACMA CORNER AT-LARGE REPRESENTATIVES Sue Bergen NAADD PRESIDENT 47 | NATYCAA CORNER University of Rhode Island Joni Comstock 35 | CABMA CORNER 48| SVG CORNER NCAA Missy Conboy 36 | CEFMA CORNER 49 | LEARFIELD SPORTS DIRECTORS’ CUP University of Notre Dame Patty Viverito 37 |COSIDA CORNER 50 | UPCOMING DATES AND EVENTS Missouri Valley Football/Pioneer League Carla Williams University of Georgia FOLLOW US @ twitter.com/NACDA 4 | NACDA ATHLETICS ADMINISTRATION MORE THAN A GAME. Collegiate Sports from Start to Finish. AECOM offers a new approach to designing, planning and building successful sports destinations. It’s about the bigger picture and the finer grain. It’s about connections and transport, the environment and sustainability. It’s about planning and landscape, local heritage and culture. From long before the seats have been filled to long after they have emptied, we understand that sports and their built environment is about much more than a game. AECOM’s integrated team provides a holistic approach to our creative and technical services from concept to construction and beyond. Brett Fuller 1 816 360 4434 [email protected] aecom.com/morethanagame NACDANACDA | INDEX | ASSOCIATION OF ADVERTISERS NEWS OVAL ATHLETICS ADMINISTRATION IMG COLLEGE AND THE NATIONAL ASSOCIATION OF COLLEGIATE DIRECTORS OF ATHLETICS WOULD LIKE TO THANK THE FOLLOWING COMPANIES WHOSE EXTENSIVE SUPPORT MAKE THIS PUBLICATION POSSIBLE. Athletics Administration is published by the National Association of Collegiate Directors of Athletics and IMG. AECOM ....................................................................................5 BigSigns.com...........................................................................51 ATHLETICS ADMINISTRATION CBS ..........................................................................................7 NACDA Daktronics ................................................................................9 Executive Editor: Bob Vecchione Fanatics Retail Group ................................................................3 Editor Emeritus: Mike Cleary iHigh.com ...............................................................................17 Editors: Julie Work, Erin Dengler J.F. Smith ................................................................................15 Assistant Editors: Jason Galaska, Pat Manak Paciolan..................................................................................27 Rainier....................................................................................52 NACDA Raymond Entertainment .............................................................3 (440) 892-4000 Salsbury Industries ...................................................................15 www.nacda.com Signature Announcements ..........................................................2 SportsBusiness Journal .............................................................19 IMG COLLEGE United ....................................................................................13 President: Ben C. Sutton, Jr. UPS ........................................................................................33 Senior Vice President, Chief Operating Officer: Tony Crispino Western Kentucky University ....................................................11 Senior Vice President, Chief Sales & Marketing Officer: Roger VanDerSnick Senior Vice President, Business Development: Hunter Nickell ADVERTISING INQUIRIES MAY BE DIRECTED TO Senior Vice President, Chief Innovation Officer: Mark Dyer DOUG ILER, IMG, (502) 459-4346 Vice President, Strategic Communications: -OR- Andrew Giangola COURTNEY YANNACCI, NETWORK MEDIA PARTNERS, EXECUTIVE PLAZA PUBLISHING 11350 MCCORMICK RD., SUITE 900 Senior Vice President, Operations: HUNT VALLEY, MD 21031 Joe Potter PHONE: (410) 584-1957 Vice President, Publishing: John Justus FAX: (410) 584-1998 Director of Publishing: Kirk Phillips Managing Editors: Chad Laytham, Matt Coy, Jason Crisler