007 006 INNOVATIVE INTRODUCTION BREAKTHROUGHS INTRODUCTION IN GREATNESS Shock Doctor has a Ph.D. in all things large mouthful more. We practice in performance-driven and innovation- the field of protection—the protection . Since 1992, we have been the of muscle and bone, the protection of savvy 008 Mouthguards 042 Performance 062 Insoles industry leaders and now we reign mind and spirit and the protection of Sports Therapy as the undisputed world champions the ability to play on tomorrow. Our 022 Core Protection 064 Sizing 056 Runners’ Therapy in mouthguard technology and well-earned degree is not in a frame 030 Protective Apparel 067 Index popularity. Shock Doctor is absolutely on the wall, but lives in every item and 058 ICE Recovery 036 Compression / mouthguards, but Shock Doctor is a innovation we present to our athletes. Recovery Compression MOUTHGUARDS We remain undefeated DeMarcus Cousins The undisputed world leader in mouthguard technology NBA All-Star Holding the title of “Number One Mouthguard in the World” is a responsibility and a position we proudly accept and do not take lightly. This title entrusts Shock Doctor with providing exceptional protection and enhanced performance to more athletes on more fields, courts, rinks, pitches and places across the globe. Our mouthguard technology refines and rarifies. Our mouthguard collection consolidates and clarifies. Our mouthguard profile via top-level pros, major associations and important endorsements expands and energizes. Oral and facial injuries occur at an alarmingly high rate. More and more 009 athletes, coaches and parents are climbing on the Shock Doctor Mouthguard Clue Bus for world-renowned performance. Our undefeated status remains 008 intact for the 2017 mouthguard season. MOUTHGUARDS MOUTHGUARDS OFFICIAL PARTNER of: TM The Official Mouthguard of the NBA Harrison Barnes Orofacial NBA Champion INJURY RATES in non-mandated sports SHOCK DOCTOR & are reported to be as high as NBA PARTNERSHIP “ hock Doctor” is on the lips of more 38% Sathletes than any other mouthguard on the planet and that includes the athletes of the NBA. Yes, those highly Athletes are visible, 10,000-cameras-in-the-arena, #InYourFace, mouthguard-chomping 2X less likely NBA players—yes, those very famous TO SUSTAIN A and talented mouths. DENTAL INJURY if they’re wearing a mouthguard in a non-mandated sport OPEN PARTNERSHIP—INSERT MOUTHGUARD Shock Doctor and the National Basketball Association have put pen to paper and mouthguard to mouth in an agreement to make Shock Doctor the official mouthguard of the NBA. Lifetime cost associated to single TOOTH LOSS: 011 SMILE, THIS IS BIG 010 • Strengthens Shock Doctor’s Brand Leadership $15,000 MOUTHGUARDS • Delivers Major Credibility • Fuels Safety Messaging & Supports Youth Mandate Mission • Provides Access to Elite NBA Athletes • Offers Unique Marketing Platform, Programs & MOUTHGUARDS $1.8 Targeted Exposure Billion spent annually on orofacial injuries for Photo Ezra by Shaw YOUNG ATHLETES Watch for your favorite basketball logo and you’ll find us. The NBA identifications are the intellectual property of NBA Properties, Inc. Research resources available upon request INTRODUCING FUTURE CHAMPIONS NEW MOUTHGUARD FIT GUIDE for 2017 ™ NEW FOR 2017 CLASSIC FIT: Traditional and original, all-around performer 7500 Ultra 2 $29.99 6700 Nano Double Fight $24.99 + InVent™ PAGE 016 Another tech invention from the world’s number one 7000 Gel Max Power™ Flavor Fusion $22.99 6300 Gel Max Flavor Fusion $15.99 mouthguard inventor. InVent is a literal breakthrough in mouthguard design that allows for greatly increased airflow 6900 Gel Max Power™ $19.99 6100 Gel Max $12.99 and therefore, greatly increased breathability and speak-ability. Go with the flow of InVent. 6600 Nano Double $24.99 5100 Pro $7.99 + FIT System 2.0 PAGE 013 We make it easy to take it easy. Shock Doctor’s hardcore commitment to the ultimate fit meansredefining the fitting FIT: Less material, lower profile, better breathability system when needed. We’ve given our FIT sizing system a SLIM reboot to better reflect an athlete’s needs and wants. Look for the Classic, Slim, Sport and Braces icons on packaging, 6500 Nano 3D $39.99 8900 SuperFit All Sport Flavor Fusion $22.99 merchandising, online and wherever two or more Shock Doctor mouthguards gather. 9100 SuperFit All Sport Convertible Flavor Fusion $24.99 8800 SuperFit All Sport $19.99 + SuperFit™ PAGE 016 9000 SuperFit All Sport Convertible $21.99 8700 MicroFit $19.99 SuperFit provides complete 360° fit and function in Slim and Sport Fit sizing. By way of InVent™ Technology, SuperFit takes low temp, fast-fit technology to another, one-and-only Shock Doctor level. FIT: Specialty models best used with certain sports SPORT 013 + Gel Max Power™ PAGE 014 012 .99 .99 Retain what’s great and blow up the rest to create a seriously 3400 Low Profile Lip Guard Flavor Fusion $22 3300 Max AirFlow Lip Guard $14 redesigned option. Gel Max Power features a major upgrade MOUTHGUARDS to Shock Doctor monocoque chassis design with natural 3200 Low Profile Lip Guard $19.99 9300 SuperFit Basketball Flavor Fusion $22.99 contours and softened surfaces for the most comfort in a Classic Fit. A layer of Grip-Fit gel in the U-Channel envelops 3350 Max AirFlow Lip Guard Printed $16.99 9200 SuperFit Basketball $19.99 teeth for the tightest protection and greatest comfy-ness. MOUTHGUARDS + Flavor Fusion Technology PAGES 014-020 This is the taste of victory. Our exclusive Flavor Fusion Tech FIT: Specifically developed for use with orthodontics was created to add the ideal amount of mood-enhancing BRACES tastiness to the ideal amount of Shock Doctor greatness. 4900 Ultra Braces Flavor Fusion $32.99 4100 Braces $19.99 + Get Graphic PAGE 014 & 019 4700 Ultra Braces $29.99 4300 Double Braces $24.99 Players are out to score points AND, score style points. Shock Doctor speaks boldly without saying a word. Look for .99 tight new graphics on select mouthguard models. 4800 Ultra Double Braces $34 PATENT: 7,210,483 | 6,082,363 | 5,624,257 | 5,353,810 ™ FIT: CLASSIC Traditional and original, 7500 | Ultra 2 all-around performer The Ultra 2 Shock Transfer Core mouthguard offers lower profile, triple layer protection with a deep, form-fitting bite for easier breathing and speaking and is designed specifically to transfer shock away from the point of impact. 6600 | 6700 | Shock Transfer Core™ Triple layer technology Convertible tether Nano Double Nano Double Fight Aero-cushion MORA performance Gel-Fit™ liner Nano protection for upper and lower teeth for high impact sports. This dual-arch, low profile anti-shock pads enhancement Boil and bite fit mouthguard is designed to enhance upper and lower jaw protection. Featuring a double monocoque shock frame, it absorbs and disperses impact away from the point of contact. Sizes: Adult (Age 11+) MSRP: $29.99 USD Package: Clamshell Double monocoque MORA performance Gel-Fit™ liner shock frame enhancement Boil and bite fit Tri-bite stabilizers Convertible tether BLACK ROYAL ORANGE GREEN PINK RED Adult 7501A Adult 7503A Adult 7512A Adult 7514A Adult 7519A Adult 7520A Sizes: Adult (Age 11+) MSRP: $24.99 USD Package: Clamshell CARBON BLUE RED DOUBLE FIGHT DOUBLE FIGHT 6900 | Gel Max Power™ 7000 | Gel Max Power™ Flavor Fusion Adult 6601A Adult 6603A Adult 6620A BLACK WHITE Adult 6701A Adult 6702A This is high profile comfort and protection in a low-profile design. Fully revamped for 2017, Gel Max Power features a tight, natural fit and a reinforced inner grid worthy of any sport. Power on. Redesigned monocoque Triple layer technology Convertible tether chassis NEW MORA performance Gel-Fit™ liner in 2017 Integrated inner grid enhancement Boil and bite fit 6100 | Gel Max 6300 | Gel Max Flavor Fusion Sizes: Adult (Age 11+); MSRP: $19.99 USD; Package: Clamshell Youth (Age 10-) Flavor Fusion $22.99 USD The Gel Max mouthguard delivers essential protection and comfort with a convertible tether that allows the mouthguard to be used strapped or strapless. This triple layer mouthguard provides a universal fit for all ages. Exoskeletal shock frame Triple layer design Gel-Fit™ liner CARBON NAVY ROYAL RED PURPLE MAROON SHOCK GREEN Adult 6901A Adult 6911A Adult 6915A Adult 6920A Adult 6909A Adult 6904A Adult 6970A Integrated breathing Easier to fit Boil and bite fit Youth 6901Y Youth 6911Y Youth 6915Y Youth 6920Y Youth 6909Y Youth 6904Y Youth 6970Y channels Convertible tether Sizes: Adult (Age 11+); MSRP: $12.99 USD; Package: Clamshell SHOCK YELLOW SHOCK ORANGE SHOCK PINK CARBON CAMO FANG FLAG TRANS BLUE Youth (Age 10-) Flavor Fusion $15.99 USD Adult 6971A Adult 6972A Adult 6974A Adult 6901200A Adult 6901300A Adult 6902500A Adult 6954A Youth 6971Y Youth 6972Y Youth 6974Y Youth 6901200Y Youth 6901300Y Youth 6902500Y Youth 6954Y BLUE/BLACK BLACK GREEN ORANGE RED BLUE PURPLE Adult 6103A Adult 6113A Adult 6123A Adult 6133A Adult 6143A Adult 6153A Adult 6163A BUBBLEGUM BLUERAZ ROCKET PUNCH LIMONTENSITY SHOCK ORANGE CHERRY VANILLA Youth 6103Y Youth 6113Y Youth 6123Y Youth 6133Y Youth 6143Y Youth 6153Y Youth 6163Y Adult 7003A Adult 7053A Adult 7043A Adult 7093A Adult 7033A Adult 7046A Youth 7003Y Youth 7053Y Youth 7043Y Youth 7093Y Youth 7033Y Youth 7046Y 015 YELLOW MAROON PINK BUBBLEGUM SPEARMINT ORANGE FRUIT PUNCH 014 Adult 6173A Adult 6183A Adult 6193A Adult 6303A Adult 6323A Adult 6333A Adult 6343A Youth 6173Y Youth 6183Y Youth 6193Y Youth 6303Y Youth 6323Y Youth 6333Y Youth 6343Y MORA MOUTHGUARDS—CLASSIC Enhanced GEL MAX Gel-Fit BLUE RASPBERRY LEMON LIME CHERRY Adult 6353A Adult 6393A Adult 6345A Liner POWER Youth 6353Y Youth 6393Y Youth 6345Y Power to the people who wear Gel Max Power. We’ve refined and 5100 | Pro redefined Classic The Pro mouthguard offers protection for low impact sports. Available in strapped or strapless versions.